Bath & Body Works的动态

??AUTUMN FRAGRANCES?? ????What are consumers looking for in a fragrance during autumn? ???It’s official - days are becoming shorter, the temperature is cooling and the leaf blowers are out! It’s no secret that seasonality has a huge influence on fragrance shopping, so what facets are among the most preferred during this time of year? ??The most obvious facet is spice. Cardamom, clove and cinnamon are among the most favoured. These warm spices evoke feelings of comfort and are reminiscent of seasonal treats like pumpkin spice and mulled cider. ??Woody notes, such as Sandalwood and Cedarwood, and some types of Patchouli, provide a grounding, earthy base that reflects the changing leaves and the outdoors in autumn. ??Gourmand notes that make autumn (and winter) less miserable such as Vanilla, Caramel and Tonka offer warmth and richness, ideal for the cooler days. An honourable mention are soft Musks that can provide a subtle, warm skin-like scent, blending well with other earthy or sweet notes as mentioned above. ????Is your brand equipped with the right portfolio to stay competitive this season? ??Get in touch with me to discuss your brand’s vision for Autumn 2025?? #perfume #fragrance #brand

When you see the acronym #PSL … do you immediately recognize it as “Pumpkin Spice Latte”? Retail Dive has gathered insights from professors, researchers, and brand leaders on the popularity of PSL and the excitement it sparks every fall. Call it the "Starbucks Effect"—the brand is widely credited with making the flavor a seasonal staple. Now, companies like 7-Eleven, Chobani, #CoffeeMate and Dunkin' offer their own takes on pumpkin spice beverages. Trader Joe's has gone even further, offering pumpkin-spiced cookies, pretzels, and even espresso beans. (And have you all seen Pumpkin Spice SPAM from Hormel Foods, or Pumpkin Spice #FrostedFlakes from the Kellogg Company?) The craze goes far beyond food and drinks. Burt's Bees, NEST New York, Bath & Body Works, ~Pourri, and Williams-Sonoma, Inc. are just a few of the many brands that offer their own products inspired by the trend. Orangetheory Fitness even has a PSL-themed workout (as in "press, squat, lunge" - accompanied by pumpkin spice treats). And BARK and Dunkin' have teamed up to release pumpkin spice dog toys. According to Barbara Kahn at The Wharton School, part of pumpkin spice's appeal is its novelty — it’s a “newfangled thing” that captured people's curiosity, with its limited availability adding to the allure. Jin-A Choi from Montclair State University points out that PSL isn’t just a flavor; it's symbolic of the season, especially when paired with a classic fall uniform: a vest and Ugg boots. The article also touches on the challenge for brands trying to dethrone pumpkin spice as the fall favorite, with products like #SimplySpiked’s cranberry flavor and Cracker Barrel’s apple-inspired offerings aiming to carve out their own seasonal niches. Another great feature from Retail Dive, and applause to the author Cara Salpini for such a festive, fun, fall marketing "Deep Dive"! #brandmarketing #consumerbehavior #consumertrends #marketingtrends #foodandbeverage

Change of Season? It’s Time to Think......... The mood of the season, the fragrance's qualities, and personal tastes are typically taken into consideration while selecting fragrance oils for various seasons. Here are some things to think about: Seasonal Characteristics?? Spring: Fresher, lighter smells (citrus or jasmine) that suggest rebirth. Summer: Vibrant, fruity, and tropical scents that go well with warm weather, like watermelon or coconut. Fall: Aromas that are earthy, spicy, and warm—think cedarwood, cinnamon, or pumpkin—that go well with the changing foliage. Winter: Warm, comforting scents that evoke nostalgia and coziness, like peppermint, vanilla, or pine. Mood & Atmosphere?? Think about the vibe you wish to establish. odors that are energetic and invigorating are frequently appropriate for spring and summer, but comforting and soothing odors can be beneficial in the fall and winter. Personal Preference?? Everyone's preferences are important. While some people like warmer, spicier odors in the winter, others may always be drawn to floral scents. Occasions & Events?? Some scents might be more suited for particular holidays or occasions. For instance, during the winter holidays, people may be more interested in cinnamon and clove. Layering and Combinations?? Try layering several fragrances to produce one-of-a-kind aromas that go well with the season. Warmer notes mixed with lighter scents can provide a well-balanced perfume character. In the end, the scent oils you select should represent your individual. Contact us today to request a sample or learn more about our wholesale options!

As today is Valentine’s Day we thought we would take a look at the addictive gourmand fragrance trend that we just can’t get enough of! Online searches in the US for gourmand fragrances were up 46% last year and are expect the grow by 20% this year, according to Spate.? ? Comfortingly familiar, vanilla has to be one of the biggest trends in fragrance right now. Love it or hate it, vanilla has been given a grown-up makeover for a more sophisticated appeal. Think Parfum De Marly’s Althair Eau de Parfum with its vanilla bourbon note contrasted with luminous orange blossom, spices and musk. ? If you prefer some zing to cut through the sweetness we’ve also seen the trend for citrus gourmand scents with everything from meringue notes in Divine from Jean Paul Gaultier to a lemon cupcake accord in Akro’s Bake scent.? ? Bringing a warm richness to gourmand creations we are also seeing the intriguing combination of tobacco with sweet notes of honey and vanilla for a sophisticated appeal. Guerlain’s Tobacco Honey is a perfect example of this trend. ? If you’re feeling inspired by the gourmand trend why not get in touch below or speak to your Scentmaker in sales… https://lnkd.in/daPNTY9H #valentinesday #gourmand #fragrance #trends #vanilla #fragranceoils

I have always been a passionate observer of trends in the consumer care market. It all began during my childhood when I eagerly anticipated discovering new biscuit packets or animal-shaped soaps in the market. Over the years, my fascination has grown, evolving from simple ingredients like Aloe Vera to the use of Bamboo in personal care products. It amazes me how trends from one part of the globe seamlessly transcend into other regions, creating a beautiful ripple effect. From the emergence of glass skin as a trend in Korea to its current popularity and high demand in India, the evolution has been captivating. One of the latest trends that caught my attention is the use of Vanilla as a key ingredient in fine fragrances. Although Vanilla has always been present as a note in the market, it was never the hero ingredient. Now, many global fashion brands are embracing sensuous vanilla notes in their perfumes. This trend, exemplified by Tom Ford's Vanilla Sex, has piqued my interest, and I'm eagerly anticipating experiencing its aroma. Among my favorite vanilla fragrances across various categories are- Vanilla 28 by Kayalli The Body Shop's Vanilla Mist Bath & Body Works Warm Vanilla Sugar. While Tom Ford's Tobacco Vanille is not solely about Vanilla, I appreciate the sweet, rich vanilla notes intertwined with smoky, woody nuances. Do you have a favorite vanilla fragrance? #fragrance #trends #vanilla #perfumery

??Perfumer & Flavorist+ tapped Sabine de Tscharner, principal perfumer, Consumer Fragrances at dsm-firmenich to discuss how scents are incorporated and the power of functional fragrance and to touch on the current trend of functional fragrance utilized in home care. de Tscharner shared, "Scents are everywhere in our lives. Not just with the perfumes we wear, but in every product we use. The kitchen soap, our special body wash and the family laundry, each of these products are scented and add to our sense of well-being. We will find our shampoo more moisturizing if it has a rich creamy fragrance, and we will feel our towels are clean if they still smell fresh when we use them a week later. Fragrances are how consumer products reinforce their claims and they will drive repurchasing and overall satisfaction of consumers. And since the pandemic, we are more aware than ever that a beautifully scented candle can make our house feel like home." #FunctionalFragrance #ConsumerFragrances #HomeCare #ScentedProducts #FragranceTrends #SensoryExperience https://lnkd.in/ehXa5X6V

Helping customers choose Biblioteque de Parfum aromas, our co-founder Lora Necrasova emphasizes three key questions: ?? What scent is on your shelf, and what has been there before? ?? Are you open to exploring new directions? ?? Why do you choose fragrance now? Here are more guidance to ensure you maximize your customers' perfume selection experience: Preferred Fragrance Families: Determine if customers like floral, fruity, citrusy, woody, oriental, or fresh scents to understand the foundation of their taste. Occasion and Use: Tailor recommendations are based on whether the perfume is for daily wear, special events, or seasonal use. Scent Strength: Determine whether customers prefer a subtle, lingering fragrance or a bold, statement-making scent, and direct choices towards eau de toilettes, Eau de parfums, or body mists. Allergies or Sensitivities: Ensure comfort and safety by asking about allergies or sensitivities that may influence their fragrance selection. Lovable Notes or Ingredients: Explore specific preferences, such as vanilla, jasmine, or sandalwood, to narrow options to fragrances they likely adore. Previous Favorites: Insights into past enjoyed perfumes help suggest similar scents or exciting new alternatives that align with their profile. Brand Preferences: Understanding whether they favor specific perfume brands helps recommend the best that resonates with their established tastes. Budget: Inquire about their budget to offer options that meet scent preferences and financial considerations. By asking these questions and utilizing these tips, you can offer personalized recommendations that resonate with customers' preferences and enhance their overall perfume shopping experience. What would you like to add? #fragrance #BibliotequedeParfum #perfume #customerexperience

????Introducing Lime & Matcha: A Fresh Take on Clean!?????? At neat., we’re passionate about crafting products that don’t just clean but elevate your space, blending functionality with sustainability. Our newest fragrance, Lime & Matcha perfectly captures this ethos, offering a scent that’s both energizing and soothing, designed to uplift your home and mood. The Inspiration Behind Lime & Matcha: A Balance of Vibrancy and Calm. Born from a desire to create a fragrance that balances energy and tranquillity, Lime & Matcha is a dynamic blend of bright citrus notes and earthy notes fused with aromatics. As our co-founder Ryan McSorley shares, “We looked to trends in fine fragrance, food, and lifestyle products to inspire our latest concept. Our goal was to create a new icon for dish and surface care—something vibrant yet grounding, elevating the experience beyond the cliché citrusy fragrances.” The result? A fragrance that starts with zesty lime to invigorate your senses, layered with matcha’s calming properties. With added notes of mint, lavender, and rosemary. It's going down a treat with our neat. consumers on how energizing the fragrance is, have you tried it yet? ???? #CleanWithPurpose #LimeAndMatcha #SustainableLiving #EcoFriendlyCleaning #neatclean #fragrance

It is very important to shift consumer preferences?and trends so that your brand is competitive in the global market. By studying consumer preferences and trends, we ensure our offerings align with current demands. #JewelryManufacturer #jewelry?#jewellery?#jewelrytrends?#jewels?#jewelrybusiness?#jewelrytrends?#jeweller?#jewelrydesign?#jewelryindustry?#jewelleryindustry?#jewellers?#usamarket?#europeanmarkets

As the sun heats up, so does the demand for refreshing fragrances! ?? And what ingredient reigns supreme in the summer months? Citrus, of course! Why is Citrus a popular choice for Fragrances? ??Uplifting and Energising: Zesty notes like lemon, grapefruit, and bergamot instantly brighten a fragrance, leaving a feeling of invigorating freshness. ??Versatility: Citrus can be the star of the show in a light and airy cologne or play a supporting role, adding brightness to floral or woody compositions. ??Blending Powerhouse: Citrus notes pair beautifully with a wide range of other ingredients, from florals like lavender to base notes like vetiver, creating complex and beautiful fragrances. ??Year-Round Appeal: While citrus shines in summer, its versatility allows it to be incorporated into year-round fragrances, adding a sunny optimism even in cooler months. Some of the most notable Citrus fragrances we’ve created: ????Citro Clean: A burst of juicy citrus with a hint of pineapple and lime, softened by a delicate white floral notes. ????Lemonade: A fresh and clean note of lemon in combination with mandarin orange twisted by green floral note blended with white musk. ????Lemon Burst: Inspiration of Lemon Blast, has fresh sweet orange with lemon pulp and zesty hints, and heart notes are crafted with soft florals. Thinking of incorporating citrus into your brand's next fragrance? We can help! RSF offers 40 years of expertise to craft the perfect summer scent or elevate your year-round fragrance solutions. Contact us today: [email protected] or +91 80093 64773 #TrustYourSenses #WeAreRSF #RSFragrances #Fragrance #B2B #FragranceInnovation #Innovation #Citrus