As Spotify closes in on its first-ever profitable year, media buyers say advertisers are changing the way they spend on the platform. The audio streaming platform posted its third-quarter earnings report at the close of the New York Stock Exchange on Tuesday (Nov. 12), recording $4.2 billion (€3.98 billion) in revenue —?putting it well on track to record its first profitable financial year, 16 years after it was founded. In this piece by Sam Bradley and Krystal Scanlon, we speak to Lindsey Freed of Basis Technologies, Kashif Dalvi of Assembly Europe, Josh Morphew of PMG, and James Weinberg of T&Pm.
