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Perpetual learner

COLD AND CALCULATED Bear with me: An average weight of a pink salmon fish (the most common type of farmed salmon) = 4Kg (official source in the comments below) 4Kg of Salmon fish = 1Kg of smoked salmon (same source) 1Kg of smoked Spirulina salmon = 300g of texturized Spirulina 300g of smoked Spirulina salmon = 5 smoked Spirulina Salmon sandwiches The largest coffee shop franchise in Israel sells over 1.7M smoked salmon sandwiches per year (around 180 locations), which equals 340,000Kg of pink salmon OR 85,000 fish - an equivalent of 1-3 modern fish cages. Even before calculating carbon footprints and collateral environmental and health damages, our product is around 4 times less wasteful than salmon. That is X4 more sustainable. AT LEAST. Service and HORECA sector is the first real market test we are targeting with our upcoming launch next year, which will probably be the first of many. Modification to CPG packaging and retail will soon follow. Our plant-based alternative tastes incredible (some say even better than the real thing), easier to bite through (you won't be left with an empty sandwich on you second bite...), cleaner, more nutritious, and immensely more sustainable than the real fish. If that is not impact, I can't tell what is... If you got this far, I want to reward you with a small gift - Steve Hillage's epic track, "The Salmon Song" (2006), from his most appropriate album "Fish Rising": https://lnkd.in/d9vHEcb4 Wishing you all an amazing weekend! AlgaeCore - SimpliiGood #spirulina #salmon #alternativeprotein #sustainability #fish #seafood #microalgae #futureoffood #letsgo Mowi Ler?y Seafood Group ASA Thai Union Group PCL. AVRAMAR Dongwon group Maruha Nichiro Corporation Sanford Limited Acme Smoked Fish Corp

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Baruch Dach

Perpetual learner

3 个月

Data was sourced from "The US salmon distribution" report, which contains a bunch of useful and insightful information: https://iseralaska.org/static/legacy_publication_links/greatsalmonrun/SalmonReport_Ch_10.pdf#:~:text=The%20U.S.%20salmon%20distribution%20system%20is%20complex%20and,different%20kinds%20of%20retail%20and%20food%20service%20companies. University of Alaska Anchorage

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Daniel Einhorn

Co-Founder & CEO at Mermade Seafoods

3 个月

I want it

Baruch Dach Great work! Question 1: What is the source of the colorant in your product? [hopefully algal astaxanthin ??] Question 2: what is the cost comparison between plant based smoked salmon and real smoked salmon? Intrigued to know.

Nitzan Unger

Senior Project Manager

3 个月

Awesome job Baruch Dach ! Wish we had this bite during our rock searching expedition this week...

José Bendayan Petri

Investor in Capital Markets, Private Equity. Startups Seed Investor, Angel Investing.

3 个月

Good piece, dear Baruch Dach. Keep it up!

Yotam Popovits, PhD

CEO at DataValley

3 个月

Sign me up for the CPG product ,Baruch! Can't wait to try this.

Noga Golan

Founder & CEO, Alt Protein Partners

2 个月

The salmon song ??

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