In 2025, personalization has evolved beyond including a recipient’s name and address in the mail. Today, personalization entails harnessing dynamic data to craft customized offers, visuals, and communications that deeply connect with individuals on a personal level. Check out this engaging "Why Personalization Matters" article in Printing Impressions Magazine. #personalization #directmail #directresponse https://lnkd.in/evA9Btj5
