Barrett Media的动态

Is radio on your radar? It should be, as 40.5 million adults over the age of 15 tune into commercial radio each week, an increase from 39.1 million last year. This figure represents the number of UK adults who listen to a station for at least five minutes each week. Read this article from Marketing Week as commercial radio continues to capture a growing share of listeners > https://bit.ly/46wGwd5 There is no need to subscribe to read this article. #MarketingWeek #MarketingStrategy #CommercialRadio

What do experienced, retired,?radio programmers say about today’s local stations? We’re talking geezers who know what works and what does not work. They are all (well) over the age of 54. And they often giggle at the outdated things current programmers think will reach that golden demographic of 50+. I am just one of those who’ve paid the dues and I have answers to questions you hadn’t even thought of yet. The one thing we have in common?? WE LOVE RADIO. Then and now. Especially the 50+ demo. You might be surprised to find that many of my experienced band of broadcast brothers and sisters use non-traditional thinking. We are not stuck in anybody’s mud. We are “cut the crap“ people. And, a select number of us really understand what TODAYS over 50 listeners really want from today’s radio. Offered ProBono: Bobby-Rich-Radio.com

So, it’s RAJAR day and all stats are pointing to a record-breaking time for Radio. ? The latest RAJAR sweep has shown that more people are listening to radio than ever before.?88.6% of adults in the UK are tuning in, that’s a massive 49.9m. ? Commercial Radio is at an all time high of 39.7m listeners with Global’s Heart Network remaining the largest network reaching 12.3m adults every week and with Bauer's Greatest Hits Network showing good growth with a record of 7.7m listeners each week.?The latter is buoyed by the stellar performance of radio legends Ken Bruce & Simon Mayo. ? Impressively, 75% of commercial radio stations have seen increased reach compared to the previous quarter and that clearly has been stolen from the BBC where 53% of stations have seen reach decreases. ? The conclusion is that Radio is in rude health and the British public are in love with it, more than ever before. ? As a media agency it’s heartening to know that some of the more traditional channels we have in our armoury are more than alive and kicking and it means that we can cost effectively communicate with our clients potential customers knowing full well the likely results we’ll achieve. ? Talk to us today if you want to discuss all things audio. ?? #radioadvertising #mediaplanning #mediabuying #mediaindependent radio experts Richard Twiggs Ellie McCready Misha Harji Nicholas Gee Tim Cowland Bauer Media Group Global Global

LET'S TALK ABOUT COMPARATIVE REACH: DOES RADIO HAVE A CASE? In this week’s MDI Alert we take up the case of radio's reach potential relative to TV, looking at it the way a media planner does. Radio stacks up quite well, which causes us to ask why is radio still ignored, especially as there is such concern about finding newer and more effective media mixes? Frankly, the stats indicate that radio deserves much more consideration than it's been getting. This Alert can be purchased by non-subscribers for $95 via the link below. And while you are on our website, please look at all of the other reports we send to our MDI Direct subscribers. It can all be yours for a modest price. https://lnkd.in/eV6izYjC

Americans need reliable news now more than ever, and local news radio is stepping up. In Audacy local news radio markets, news consumers are 1.5X more likely to turn to radio than TV for events impacting their communities. https://lnkd.in/emqB53bQ

Radio remains the most trusted medium in Europe. Each of the last 12 Eurobarometer surveys from the European Commission saw radio come out on top. The latest survey found that radio was trusted by 56% of the population in Europe on average, compared to 49% for both TV and press. In the UK this figure rises to 61% of people expressing trust in radio. The enduring success and innovation of radio, combined with digital advancements, have made the commercial radio sector stronger than ever. To continue this, we have developed an action plan to ensure UK broadcasters sustain their delivery of successful services amidst this ever-evolving landscape. See more via the link in comments.

https://lnkd.in/eRw8gRjs Nielsen's Holiday survey period, which ran from Dec. 5 to Jan. 8, included two days of #radio coverage of the devastating Los Angeles fires, which began on Tuesday, Jan. 7. Breaking out activity for each of those two days (6am-midnight), for eight of the L.A. market's news and/or talk stations, combined station share for persons 12+ was up as much as 115% – with combined average quarter-hour persons 12+ up 112% – compared to the first four weeks of the Holiday book, which included Christmas and New Year's. While both those #increases reflect delivery on the second day of fire coverage, Jan. 8, Nielsen's analysis also shows significant gains for individual stations on either or both days, vs. those first four weeks. Audacy's all-news KNX-FM (97.1) saw 153% and 133% lifts in AQH persons and share, respectively, for Jan. 7, with even greater growth, 178% and 181%, on Jan. 8. For KNX-FM's stream, average daily cume spiked 199% on that first day, with AQH persons, cume, and share up a respective 158%, 142%, and 152% on Jan. 8. Other stations with key gains include iHeartMedia talk KFI (640 AM) , up 103% in AQH persons and 107% in share Jan. 8, and Latino Media Network Spanish news/talk KTNQ (1020), where AQH persons, average daily cume, and share saw 162%, 188%, and 171% boosts, respectively. Also notable is news/talk pubcaster?“LAist” KPCC (89.3)'s double-digit growth, with a 42% average daily cume lift on Jan. 7, up to 73% Jan. 8. “With extreme weather events becoming an increasingly frequent part of daily life, the critical role of trusted local media is more and more elevated,” Nielsen VP, Audience Insights Jon Miller tells Inside Radio. “With this event in Los Angeles, we saw news radio listening jump at the same time that local TV news viewership also increased. Local news was indispensable for the hundreds of thousands who were displaced by the fires.” #trustradio #emergency

Why Radio Will Remain Relevant in 2025 As someone still early in their broadcast journey, I’ve come to appreciate how radio continues to evolve and resonate with audiences. The latest October/Fall 2024 survey results show why radio remains a powerful medium—and why it’s set to stay relevant in 2025. 1?? Radio’s Growing Reach: Nearly 2.1 million weekly listeners—a 2.3% increase from last year—proves radio still resonates, even in an increasingly digital landscape. 2?? Engaging Formats: Popular formats like Pop and Country drive over 14 million listening hours each week, reflecting radio’s ability to connect deeply with diverse audiences. 3?? Cross-Generational Appeal: Listener engagement in core age groups like 18-49 and 25-54 is strong or growing, showing that radio isn’t just surviving—it’s appealing to multiple generations. 4?? A Daily Essential: Canadians spend an average of 17.7 hours per week with radio, integrating it seamlessly into their routines. Whether it’s during commutes, work, or downtime, radio is always there. What makes radio so enduring is its ability to adapt while maintaining its personal, real-time connection with listeners. As 2025 approaches, I’m excited to see how this industry continues to innovate and inspire. ?? Whether you’re tuning in or creating, radio is still worth your attention. For more insight here is the full report I referred to: https://lnkd.in/g8J5vfyS

Now that the political spending is done—now what? For many of us in the broadcast industry, the spike in political spending is a welcome boost. But once it's gone, what's the plan? We're heading into a year where uncertainty in national and agency spending looms large. Relying on those dollars is more than just risky; it's a strategy that leaves too much up to chance. So, what's the solution? Focusing on what we CAN control: local revenue. This is where the difference is made, and Gabriel Media can help. We don't just talk about solutions—we roll up our sleeves and get in the trenches with your team. Our proven, hands-on approach has helped radio and TV stations across the country increase local revenue and create sustainable growth year in and year out. It's time to shift gears, be proactive, and ensure your station isn't just surviving but thriving in 2025. Let's discuss whether you aim to move beyond "what if" scenarios and build a plan that works. Let's make 2025 a year of strong, local wins. #LocalRevenue #BroadcastSales #GabrielMedia

New findings by Katz Radio Group highlight the enduring power of traditional radio, revealing it as nearly three times more trusted than social media. An impressive 80% of adults find radio trustworthy, ranking it above newspapers, TV, and magazines. Dive into the trust trend dominated by #RadioReliability! #MediaTrust2024