BAMA, LTD Fractional CMO, Digital Growth, Marketing and Product Management B的动态

73% of B2B buying decisions are now influenced by Millennials... The B2B buying landscape is changing dramatically. Despite evolving buyer expectations, many B2B organizations are struggling to keep up. That's where B2A? - Business to Anyone - comes in. B2A? isn't about choosing between B2B or B2C. It's a strategic framework that applies B2C tactics to the B2B world, creating more personalized, efficient buyer journeys. Key components include: - Customer-Centric Personalization - Self-Service Empowerment - Seamless Omnichannel Integration By embracing B2A? - Business to Anyone?, companies are seeing real results. For instance, those providing excellent omnichannel experiences report a 10-15% increase in revenue. Curious how B2A? could transform your approach? - We've got a comprehensive whitepaper that dives deep into strategies for success. - Drop a comment or check the link in the description to download your free copy. Let's revolutionize your B2B strategy together! - Download our B2A? Whitepaper now and start meeting your buyers where they are! https://buff.ly/4dZDktF ??? Sign up for my newsletter: 'Get Off Your Mass' https://buff.ly/3LRBMp3

73% of B2B buying decisions are now influenced by Millennials... The B2B buying landscape is changing dramatically. Despite evolving buyer expectations, many B2B organizations are struggling to keep up. That's where B2A? - Business to Anyone - comes in. B2A? isn't about choosing between B2B or B2C. It's a strategic framework that applies B2C tactics to the B2B world, creating more personalized, efficient buyer journeys. Key components include: Customer-Centric Personalization Self-Service Empowerment Seamless Omnichannel Integration By embracing B2A?, companies are seeing real results. For instance, those providing excellent omnichannel experiences report a 10-15% increase in revenue. Curious how B2A? could transform your approach? We've got a comprehensive whitepaper that dives deep into strategies for success. Drop a comment or check the link in the description to download your free copy. Let's revolutionize your B2B strategy together! Download our B2A? whitepaper now and start meeting your buyers where they are! https://buff.ly/3LTyzp0 ??? Sign up for my newsletter: 'Get Off Your Mass' https://buff.ly/3LRBMp3 Want to talk more on this? https://buff.ly/4fzQz5h

It is more important than ever to incorporate digital marketing into your strategies, as digital channels play an increasingly influential role in the evolving tech purchasing journey.

Did you know that 80% of B2B sales interactions now occur in digital channels? At SWZD, we help you stay ahead by building “Digital Trust” at every stage of your buyer’s journey. Our first-party data-driven brand activation ensures your brand is top of mind when your potential customers shortlist their preferred vendors. Key Insights: ? 95% of your ICP is not in-market at any given time. ? 9 out of 10 tech buyers identify their shortlist before starting their research. ? Engage with our experienced B2B analysts and holistic data view to drive omnichannel demand. Let’s connect and transform your B2B marketing strategy! #B2BMarketing #DataDriven #B2Bsales #firstpartydata #omnichannelmarketing

In our 2024 B2B Pulse Survey, our 9th annual survey with responses from nearly 4,000 B2B decision makers, we uncovered five essential trends shaping the future of B2B sales, including the demand for seamless omnichannel experiences, the dominance of e-commerce, and the increasing influence of AI and hybrid work models.

The B2B buyer is getting younger. And shaking up the game. Millennials and Gen Z are rewriting the B2B playbook. From demanding seamless, personalised experiences to relying on online ratings and reviews, these digital-native buyers are bringing B2C expectations into the B2B world. Explore our latest infographic to see how younger buyers are driving change: https://lnkd.in/dZDXMJUi #B2BCommerce #DigitalTransformation #MillennialsInBusiness #GenZTrends #CustomerExperience

Is your B2B strategy ready for the digital shift? In today’s fast-evolving marketplace, #B2B businesses are under increasing pressure to meet rising buyer expectations and keep pace with rapid tech advancements. While omnichannel strategies were once mainly for direct-to-consumer brands, B2B companies can now leverage these tactics to stay competitive. And with 68% of B2B buyers planning to increase their use of digital channels and 80% of B2B sales expected to be digital by 2025, waiting is not an option. By integrating omnichannel principles, manufacturers, wholesalers, and distributors can streamline operations, enhance buyer satisfaction, and ultimately fuel revenue growth. Curious how? Read our latest article to discover 5 key omnichannel tactics to elevate your digital B2B strategy: https://lnkd.in/d9jmb8vM

"Seamless Omnichannel is Gold" and "E-commerce is indispensable". ??Read the results of McKinsey's annual B2B Pulse survey with 4000 respondents: https://lnkd.in/dRMdrUSz ??And watch my colleague Per Rohdin’s Summit presentation on how an easy-to-use Omnichannel Configure-Price-Quote solution can help B2B companies embrace Self-Service, even for highly customizable industrial equipment: https://lnkd.in/dZP3nJbh

I love our survey of B2B decision makers. This is now the 9th time we have run it. It captures the behaviors, expectations and priorities of nearly 4,000 B2B decision makers worldwide.?? ? It’s been fascinating to see big changes over the years, including how buyers are acting more like consumers in their professional lives, using 10+ channels, and expecting a flawless omnichannel experience.?? ?? As always, my colleagues - Candace Lun Plotkin, Jennifer Stanley, Liz Harrison, and Víctor García de la Torre – uncover interesting new insights. One of my favorites this time is seeing the ‘hero use cases’ for GenAI. Also, for anyone who hasn’t moved strongly into e-commerce, you will find strong support here for making that move.?? ?? It’s a great read for all those in B2B – please check it out.? ?? #B2BSales #GrowthTech #B2BPulse?

Here are our eComm experts 4 game-changing strategies to boost your B2B online sales ?? ?? Personalization: Dive beyond basic tactics—use data to tailor the buying journey to each customer’s needs, enhancing engagement and loyalty. ?? Omnichannel Sales: Be where your customers are. Ensure a seamless buying experience across all platforms and devices to increase accessibility and conversions. ?? Optimized Content: Cater to well-informed B2B buyers with detailed product descriptions, demos, and case studies, making their decision-making process smoother. ?? Commerce-Powered CRM: Unify customer views and streamline processes with a CRM that adapts as you grow, boosting efficiency and fostering customer loyalty. Want to learn more about these 4 Game-changing B2B Online Sales Strategies? Click the link in comments for the full blog ?? #B2BSelling #OnlineSales #BusinessGrowth #DigitalMarketing