BADideas.fund的动态

Transcript

So having been in sales for well over a decade, whether there's a frontline sales Rep for a bunch of companies or even leading a large sales team, I always sort of observe this one major problem. And it just kept on kind of increasing and increasing over time. And that's the fact that in order to attain your revenue target, the main lever to target attainment really is just hiring a bunch more reps. And also these sees we're pushing you to just hire a lot more reps just you really hit your target. There was essentially growth for the whole cost, but over the years. Probably a lot of you also observe that these there are efficiencies or BDR efficiencies when it comes to sort of building pipelines to to get to that revenue target have massively, massively drop. And you just seeing these days essentially the traps book typically less than 10 meetings on a monthly basis, whereas back in the days used to be easily 20 and more meetings. And that's because you know, there's a lot more competition, you know, prospects are having fatigue and stuff like that. But ultimately the inefficiencies lead to major. Company level and efficiencies on and coupled together with the fact that you know you have to pay a lot more for SDR these days, whether that's due to inflation on many other reasons, it just becomes a very, very ineffective from a CAC efficiency standpoint to be acquiring these dollars. So and and a couple together, you know with other major problems that have popped up in this space, for example e-mail durability, the efficiencies just kept on sort of tanking further. So this is where Salesforce comes in really sales which allows you to ultimately attain. Your target with the least headcount possible. So alternately the software scales rather than the head count and that's really how we optimizing for a lot of companies that top of the funnel pipeline generation. And are you using your own sort of e-mail infrastructure that we're provisioning for the customers? Also having the ability to craft a unique e-mail to every single recipient in any language that you wish by matching what we call the seller data, what is it that's being sold? And coupling that together with the buy data, what do we actually know about every single individual? On the web, whether that's, you know, on the website, LinkedIn and bunch of other sources as well. And being able to deliver, you know, a great e-mail to every single recipient with your own infrastructure allows you to really hit much higher pipeline numbers than with the most softwares that are out there. So yeah, we've been doing that quite for quite some time across thousands of customers around the world. And right now we're raising our next round already. To accelerate and build out a lot of other capabilities to ultimately followed our vision of making team significantly leaner and meaner and they're giving them the ability to attain their pipeline target with the highest probability leveraging big data. Thank you.