BA Diversity Media (UK & EMEA)的动态

Is the Mad Men era really over? I wanted to wait until after Cannes to share my thoughts about this article, and quite honestly, I couldn't think of a better day to share my perspective then on July 4th. How is that the most creative people on the planet who undoubtedly continue to shape global pop culture, left out of the most creative industry in the world. Think about it, Black and Brown consumers created rock and roll, hip hop, jazz, rhythm and blues, Hip Hop, DJ'ing, Streetwear, every meaningful move you watch everyday in sports that makes you say, "Wow, Did you see that!" We delight the world with our flavors, cuisines, and our uncanny way of taking what was considered scraps and turn them into the some of the most flavorful dishes on the planet, and that's just the pop cultural contributions. I can talk about all the creative contributions we've made in science, the arts, and academia, but I want you all to get back to your BBQ's. Let's just assume that most people will agree that the world would be drastically different and not as interesting if it was not for our contributions. So the question I have to ask, is how are the most creative people on the planet not winning more awards at Cannes, or not ECD's, or CCO's for big ad agencies or running 100 million dollar creative consultancies that are driving growth for multi billion dollar brands. The answer is simple answer, one that we continue to run away from because it forces us to determine if we are culpable and guilty of being bias and the perpetuaters of prejudice. And by the way, this goes for both Black people as much as it does for White who are in the key positions to create the necessary paradigm shifts. Ultimately, the responsibility will have to happen at the brand level if we want this to change. Brands must open up the aperture on how we are seen and utilized. We are not just talent or an accessory to your typical understanding of what creative talent is or what you need it to be, sound like, look like to make you feel comfortable. Someone recently asked me what makes a good client, and I told them "Courage"! If this industry is going to change we need more of that! Happy Independence Day!! #equality #courage #diversity #inclusivity #creativity #advertising

This week, a Nielsen report revealed a growing demand for more diverse media content to better engage Black America. With Black consumers seeking more representation that mirrors their identity, it's clear: authentic storytelling isn't just good practice; it's essential for connecting deeply with audiences. How is your brand embracing diversity in its narratives? https://lnkd.in/eDsfA3jy #DiversityInMedia #InclusiveMarketing

With Black History Month now well underway, Nielsen has released a new study of media usage by Black consumers in five countries that highlights the size and importance of their audience and their desire for better representation on TV. The study found that among U.S. audiences, Black consumers spend more than 81 hours per week with media — 31.8% more than the general population. https://lnkd.in/eJyhzV6Q

Let's unpack this! Today, consumers are demanding TV, advertising, and film with characters that look like them, but behind the scenes Black creatives are not being given the same opportunities to shape the narratives that are being told on screen. It's great to see characters on our screens that represent us, but oftentimes, characters don't resonate because they're written by people outside of the communities that they are meant to represent. We're changing the advertising industry by connecting Black producers and directors with brands who want to do more than just say they care about inclusivity. Our work is for brands who want to create meaningful advertising that truly represents the audience it's speaking to. We're INVISIBLE. And we're here to be seen. #blackdirectors #inclusiveadvertising #DEI

Dear Brands, First things first, slapping a few vernacular words on a post is not cute. If you want to speak to "us" stop doing it in a distasteful manner. Stop letting middle-aged caucasian men have the final say on the creative. If you hire black creatives, allow them the space to be creative! Care about the people that you are speaking to! Also GIVE BACK to our communities, slapping a branded board at a Tuckshop or Shabeen just doesn't cut it. People in the township are educated, we have bigger fish to fry to get through our day. Also giving us the bare minimum is just a slap in the face which is why we will never be loyal because you don't understand "us". Do better! That's it for now folks. #Brands #Marketing #Townshipeconomy #CSI #Blackcreatives

Worth reading this timely post from Krishana Davis.

My Ad Age opinion article challenges an advertising industry that is still stubbornly and frustratingly monochromatic. As a Black advertising professional, I marked the fourth anniversary of George Floyd's tragic death by reflecting on my 30-year journey in advertising. I see an industry that cannot claim to champion creativity and innovation while excluding those whose cultural relevance is critical to developing ideas, content, and products that resonate with multicultural and global audiences.? #inclusionmatters #Dowhatmatters #DEI #talentmanagement https://lnkd.in/dVgcMkQ7

My Ad Age opinion article challenges an advertising industry that is still stubbornly and frustratingly monochromatic. As a Black advertising professional, I marked the fourth anniversary of George Floyd's tragic death by reflecting on my 30-year journey in advertising. I see an industry that cannot claim to champion creativity and innovation while excluding those whose cultural relevance is critical to developing ideas, content, and products that resonate with multicultural and global audiences.? #inclusionmatters #Dowhatmatters #DEI #talentmanagement https://lnkd.in/dVgcMkQ7

At Brandinc PR, today, we recognize the many contributions of the Juneteenth holiday. It’s important to understand that this holiday is not just for commercial opportunities. Here are several ways brands can acknowledge and celebrate: 1. Acknowledge its relevance: Understand the important history and significance of this holiday and the many challenges that were faced to get here. 2. Showcase collaborative opportunities: Use your platform to highlight the collaborative opportunities your business has had throughout the year that amplify Black voices and offer equity. 3. Beware of selling: Do not use this date as an opportunity to sell, rather to educate and empower others. 4. Tune into the message: Incorporate the Juneteenth colors (Red, Green & Black) to amplify your message to your audience. How are you participating in today’s holiday? Be sure to share in the comments down below! . . . . . #Juneteenth #HappyJuneteenth #prpower #brandincpr #brandactivation #publicrelations #newclients #gainclients #growyourbusiness #praustin #publicrelationstexas #publicrelationsaustin #digitalstrategy #prplaybook #entreprenuerstexas #austinentreprenuers #communicationsprofessionals #communications #marketingaustin #publicistaustin #publicisttexas

Why do some brands still claim to be “wrapping their heads around” diversity, equity, and inclusion efforts? It’s perplexing to witness such sluggish progress in embracing Conscious Advertising. I’m aware change doesn’t happen overnight, but the data proves that this is really the way of the world, and consumers are not playing when it comes to who they spend their money with. The financial independence of Black people and POC is on the rise, fueled by entrepreneurship, equity, and long-overdue recognition of their societal and economic contributions. Don’t risk being left in the dust; it’s time for brands to hop aboard the DE&I train before it’s too late. Authenticity remains crucial, yet its true essence often escapes many in advertising, especially when the industry lacks diverse perspectives. Stop wasting time on trying to get it right. Media agencies and brands benefit from partnering with ad tech companies like Channel Factory (a proud Minority-owned org ??) because we ensure advertisements reach diverse audiences in safe and suitable online video environments. Embrace DE&I not just for moral reasons but also for business success—reach new audiences, enhance brand visibility, and maximize ROI while contributing positively to the digital landscape and beyond. https://lnkd.in/g5UYfjRP #BHM #ConsciousAdvertising #BrandSafety #BrandSuitability YouTube #YouTubeAdvertising