How cybersecurity CEOs can get in front of more customers (repurposing content for PR) Watched a cybersecurity webinar this week. And read a cybersecurity report. Here’s a list of potential bylines I put together using their content: -Where does cybersecurity end, and where do threats begin? -Attackers are testing your cybersecurity all the time. Why you should do the same. -CISOs are underutilizing the tools they have and not testing them enough -Many teams still lack access to the right data feeds necessary for effective threat detection -Collecting, normalizing, and integrating security data remains one of the biggest operational challenges -As threats grow more sophisticated, we can’t rely solely on vendor-provided detections and manual triage. Here’s why. -Detection engineering is still misunderstood in some organizations. X reasons why it’s critical. -Threat modeling has emerged as a key skill for teams looking to level up. Here’s why. -Organizations are shifting from tactical alerting to custom-built detections. Here’s why. -How detection engineering teams reduce blind spots and minimize risk. -The three most important capabilities security professionals need to develop for the future (threat modeling, data engineering, reporting and communication) -Nobody gets into security to babysit rules all day (love this quote) -Behavioral-based is the top-ranked type of detection found to be most effective [analyzing patterns and deviations in system behavior correlate multiple data points and alerts to detect more complex attack patterns real-time threat feeds and indicators] -Detection engineering isn’t just a technical function—it’s a strategic business enabler? If you want to get in front of your customers. Repurpose your existing content to develop thought leadership bylines. And I’ll pitch them to outlets like Dark Reading, InfoSecurity Magazine, and Security Boulevard. Boost awareness. Amplify authority. Build trust. What’s your story? ?? ?? ?? ?? ?? ?? ?? Hi! I’m Rob. I help cybersecurity companies accelerate growth by boosting awareness, amplifying authority, and building trust. Want to chat? ?? #publicrelations #cybersecurity #techpr?
