???? Andrei Zinkevich的动态

Here are 4 audiences you SHOULD connect on LinkedIn. 1. Engagers – People who are highly active, love your content, but will never buy from you. 2. ICP (Ideal customer profile). People that work for a relevant company and fit your ICP. Usually, they’re decision-makers or report to the decision-makers. 3. Event organizers (events you want to speak at). 4. Co-pilots – People who have the same audience but sell different solutions to your ICP. This is a LinkedIn ecosystem that helps to: - Regular appear in the newsfeed of the target accounts - Build a strong brand & real relationship with the target audience - Generate and capture the demand - Educate & nurture target market Luckily, a major part of LinkedIn users thinks only about ICP because of the lead generation mindset (sent 100 spammy inmails -> get 1 booking). I said "luckily" because it leaves a space and generates a tremendous opportunity for a minor part of companies who understand full-funnel marketing and think long-term. People (ICPs) buy from people they know, like, and trust. Three last elements are achieved by regular PR, content, and engagement that is boosted by co-pilots, engages, and event organizers. More is coming in the 2nd issue of my personal newsletter (link is in the 1st comment).