Recognizing the inherent difficulties in attracting candidates in the digital age, Lockheed Martin refined their approach to talent engagement. Shifting the emphasis away from the organization, Lockheed Martin focused on tapping into the ambitions and aspirations of the individual, nurturing candidates over a longer period of time using Avature CRM. ? By finding the sweet spot between automating TA processes and fostering a human connection, Lockheed Martin saw an uptick in engagement from their mass communications, hitting a 90% open rate that translated into interviews and new hires. ? Read more about the organization’s success here: https://bit.ly/42B1gyy
Amazing success story! ??
Avature | Modernizing Federal Human Capital Management
4 个月While I am an advocate for parallel text message communications to talent, a 90% open rate of emails matches expectations of text message open rates - credit to the strong brand, surgical drip campaign segmentation, content writers at LMCO!