When deciding which activities to keep and which ones to adjust or ditch, it’s important to remember that quantity isn’t everything. Yes, you need a certain number of leads coming in if you’re going to have any hope of filling your pipeline and meeting your sales goal for the month/quarter/year. But if all the leads coming in are low-quality leads who aren’t interested in your services, that doesn’t do you any good. In fact, it’s a negative, because it sucks up a lot of your time and energy without giving you the result you need to keep your business going. So, in addition to looking at the number of leads each activity is bringing in, also consider the quality of those leads. Where do the people you love to work with tend to come from? What can you do to get more clients like that? https://buff.ly/3CAhizL #marketingstrategy #marketinggoals
