Authority Plug的动态

Want to watch a B2B landing page build live? ?? Ditch Netflix this Wednesday at 9 pm ET. Lashay and I will be on with Jessie Lizak where we will walk through our joint process using a live example. Special thanks to Kacie and the Sendoso team for volunteering! Here's the agenda: 1) Create a Buyers Journey Map Set the stage for the strategy by understanding the ICP, the market, the problems, competitors, product, and sales process for Sendoso. 2) Create a BOFU content strategy Using the map above, Lashay will break down how to create BOFU content that both creates pipeline and doubles as sales enablement. + 1 article walk-through for Sendoso 3) Create a paid ads landing page strategy Using the map above, I will break down creating always-on evergreen paid ads landing pages. + 1 landing page walk-through for Sendoso 4) Measuring BOFU content success Lashay will show you how to measure organic success and how to use the data to further fuel your future content. 5) Measuring paid landing page success I will show you how to measure landing page for both consumption and conversions and make the RIGHT optimizations for the pages. See you there? It will be past my bedtime and I will be unhinged. Come for the learnings. Stay for the show. So kinda like Netflix.??? Link to join: https://lnkd.in/gtB6GsuX