Attain的动态

How AI could solve the cookie deprecation puzzle The imminent demise of third-party cookies has left many businesses grappling with the challenge of navigating a new era of online advertising. As the industry seeks innovative solutions to maintain personalized user experiences without compromising privacy, generative AI emerges as a beacon of hope in solving the cookie deprecation puzzle in 2024. https://lnkd.in/dK8g2rTE

The EU's AI Act, now officially published and effective from August 1, will fully apply to AI developers by mid-2026, with various implementation deadlines. The Act imposes different obligations based on AI use case risk levels. Low-risk uses remain mostly unregulated, while high-risk applications, such as those in law enforcement and biometric data, face stringent requirements. Banned uses include social credit scoring and untargeted facial recognition. Transparency requirements apply to general-purpose AI models like ChatGPT. The phased implementation includes significant deadlines in early 2025 and August 2025, with some high-risk systems given until 2027 to comply. https://lnkd.in/d9h8qnga

OpenAI says that it’s developing a tool to let creators better control how their content’s used in training generative AI. The tool, called Media Manager, will allow creators and content owners to identify their works to OpenAI and specify how they want those works to be included or excluded from AI research and training. The goal is to have the tool in place by 2025, OpenAI says, as the company works with “creators, content owners and regulators” toward a standard — perhaps through the industry steering committee it recently joined. https://lnkd.in/d3ZTtvFy

(Drafted WITHOUT AI!) Frith Tweedie and others - I'd be interested in your opinion of the data collection assurances on this sponsored post that I started responding to on Facebook: https://lnkd.in/guktXF8E

The AI challenge ?? In the fast-paced world of digital ads, being spot-on is the key for getting the most out of your money. With no more cookies and rules about privacy changing all the time, the industry faces unique challenges. This article explores the quest to solve the return-on-ad-spend equation. Stay ahead by being ready to change! Read ahead to get smart ideas for handling this big shift in advertising ?? #ONBRDNG #advertisingAI #maximizeROI https://lnkd.in/ewHYVcw2

Oh, what a week! I enjoyed a series of conversations, presentations, and panel discussions across the ID5.io On the Road event and the IAB Tech Lab London Summit. These are my key takeaways: Identity Is Identity a public utility or a private product? Is it the equivalent of the water mains and a phone network, or is it a good/service that I buy from a specific brand? The overall message is that the whole industry should ideally collaborate. But, as a company, if I contribute for the greater good, I want to make sure that: 1) The privacy of my audience is preserved. 2) My unique data assets are behind a "firewall" and I decide when, what, why, and how much data to share. 3) It will always be available to me and won't leave me without alternatives, forcing me in a few years into partnerships with companies that have built an identity product with my contribution and then cut me off, unless I bend to their demands. AI Innovation is coming not only in the traditional advertising space but also in other areas. I enjoyed the presentation by Rishan Chopra and Andrea Filip TORTELLA on the future of LLM advertising in the age of conversational AI and Neuwo's Mats Melén proof of concept on the application of AI to contextual advertising. As a proud advisor of Bridged Media, I am deeply involved in the topic of AI agents for media owners (DM me if interested in discussing the topic). The future of the industry "The End of the Beginning" message by Anthony Katsur shows how much the mindset of the industry is slowly changing: from resisting change to embracing it. A passage in Anthony's Q&A with Stephen Almond, Executive Director, Regulatory Risk at the Information Commissioner's Office stuck with me. They discussed the position of regulators and enforcers and where the fine line between preserving existing business models and protecting the privacy of the individual user should be drawn. As I wrote and mentioned on a few occasions (links in the comments below), new business models will emerge only when the incentives to maintain the old ones will die. Digital advertising cannot be fixed and can only be rebuilt. We should carefully examine what the impact of quite a few "existing business models" is. We are currently paying the social price of outdated business models and self-interested practices in media monetisation in our everyday lives. #media #advertising #audience #data #identityresolution #adtech #privacy #ai #context #monetisation #strategy? Shailley Singh Mathieu Roche Ana Milicevic Joanna Burton Cadi Jones Alex Cone Stephen Dnes Richard Kramer Matthew Rance Mario Lamaa

The Council of the #EuropeanUnion is set to formally adopt the #EU #ArtificialIntelligence Act today? The final text of the #AIAct – the world's first comprehensive #AI regulatory framework – is expected to be published in the Official Journal of the European Union within the next 2-3 weeks. It will enter into force 20 days after that in late June or early July. Organisations subject to its scope (which, remember, include many outside the EU) should take note of the following staggered compliance deadlines: ? 6 months after coming into force (Dec 2024/Jan 2025): Provisions concerning banned AI practices take effect. ? 1 year after coming into force (Jun/Jul 2025): Provisions on penalties, confidentiality obligations, and general-purpose AI (#GPAI) become effective. ? 2 years after coming into force (Jun/Jul 2026): The remaining provisions take effect. ? 3 years after coming into force (Jun/Jul 2027): Obligations for high-risk AI systems forming a product (or safety component of a product) regulated by EU product safety legislation apply. Need a roadmap through the AI legal maze? ?? Take a look at our AI resource centre:?https://lnkd.in/eujQhjiT #AIRegulation #Compliance #Innovation

There's going to be an enormous amount of coverage of the #AIAct adoption. Here are some of the core points/dates distilled down into a manageable package.

UK Automated Vehicles Act 2024?passed yesterday and the EU AI Act set to be formally adopted by The Council today! It is quite possibly the geekiest battle ever between the UK and the EU on the legislative front and I am here for it! ?? #tech #AI #AIRegulation

With a slew of new data regulations shaping the landscape, marketers need to strike a balance between commercial interests and consumers’ needs. Check out this recap of the #IAB's #PublicPolicyLegalSummit for key insights and strategies on navigating the ever-evolving landscape of data and AI regulations: https://ow.ly/7GQx30sBNAM #DigitalAdvertising