"New year, new me" Also me... Life as a marketer be like... Me starting my draft: ?? "rough_draft" Me after feedback: ?? "Newest_FINAL_FINAL_v23" Your New Year's resolution Give your creative process some Air - No more random file names - Clear feedback trails - Easy version control And more naps. Definitely more naps. h/t The Marketing Millennials

5 Ways to Sell to Generation Y in 2024 Generation Y, also known as Millennials, represents a large segment of consumers. To sell to them effectively, you need to understand their characteristics and preferences. 1. Telling Stories? Sell with emotional stories Create deep personal connections 2. Authenticity Be transparent and sincere Avoid overly commercial promotions 3. Consumer Experience Offer an exceptional experience? Help them feel valued 4. Social Values Understand and respect their values Support causes that matter to them 5. Mobile-First Optimize for mobile devices? Make shopping on the move easy In short, selling to millennials involves telling exciting stories, being authentic, offering a high-quality customer experience, aligning with their social values and optimizing for mobile devices. Now I ask you: Which of these strategies are you already using and which do you think you could implement? #Sales #GenerationY #DigitalMarketing #Innovation

Here's a tip, free of charge. Instead of version numbers (v1, v2, v3, etc.), use the date and time (YYYYMMDDHHMM) Example: Client_Project_v202501031036.mp4 That's the version from 1/3/2025 at 10:36am. Any time you sort alphabetically, your most recent version will appear at the top— every time. Even if you have 100 files, it's never a question which is the newest, "most final" version. You're welcome.

Do you remember life without a cellphone? Yeah, me neither. My curiosity was piqued when I, a Gen-Z, came across an article by a brand monitoring software, Mention, that discussed Gen-Z vs millennial marketing. Being the first generation to not remember life without the internet and mobile phones, Gen-Z are tech savvy and shop online more than ever. However, Gen-Z have a sizeable distrust of online ads, the lack of connection leading them to skip. The article goes more in detail on seven key differences that set Gen-Z apart from the previous generation of buyers. https://lnkd.in/dtWd-uKh #beyondbrookesbooks #MKT228 #GenZ #marketing

In 2021, Gen Z had $360 billion in buying/spending power, a number which has most certainly grown as more and more Gen Zers join the workforce. In this guide, we explore what Gen Z cares about, where they spend their time online, and how they shop so marketers can reach this valuable target audience. We also delve into their banking and payment habits and how they're shaping the financial services industry. Access our free guide: https://lnkd.in/eANwqMtp #GenZ #marketing #advertising #financialservices

This week I am #BustingtheMyth: Millennials & Gen Z no longer engage with traditional marketing! Contrary to what some believe, the data shows younger generations continue to respond to a variety of marketing tactics, both digital and traditional. In my latest "Marketing Myth Busters" feature, I dive into the evidence debunking the notion that millennials and Gen Z have abandoned conventional channels like print, TV, and direct mail. What's been your experience? Share your thoughts below! ?? #MarketingMyths #MillennialsMarketing #GenZMarketing #IntegratedMarketing

The Gray Market is significantly important for companies, especially considering it encompasses a demographic with 70% of the income and 80% of the wealth. This market is not only large and willing to spend but also exhibits strong brand loyalty. Ignoring this segment in favor of focusing solely on younger generations could mean missing out on a lucrative consumer group.

Direct mail isn't old school — even millennials enjoy reading it, according to the USPS! ?? ? 47% of Millennials went to a brand’s website after receiving direct mail. ? 82% of Millennials trust print advertisements more than digital ads. ? 62% of Millennials say they tend to read advertising mail they receive. ? 75% of Millennials said receiving personal mail makes them feel special. #DirectMail #Mail #Print #Marketing #MarketingStats #ShareMail #CustomerEngagement #ViralMarketing #MarketingSuccess #MailingStrategy #BusinessGrowth

Thought of the week: Go to your sales team and ask them, "What are the top 3-5 reasons why people don't buy from us? Write them down. Then go create marketing content to answer those questions. Don't let your buyer come up with objections. List all of them upfront. The Marketing Millennials Marketer Tips

Gen Z vs. Millennials: The Ultimate Marketing Showdown! ?? At AdMeet 6.0, we’re diving deep into the generational clash shaping the marketing landscape. From Gen Z’s digital-first mindset to Millennials’ brand loyalty strategies, who’s really leading the charge in defining the future of marketing? Join us as we explore bold ideas, uncover trends, and ignite conversations that bridge the gap between these two powerhouse generations. ?? Coming soon! #AdMeet6 #GenZvsMillennials #MarketingDebate #FutureOfMarketing