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Imagine gaining full visibility into your advertising metrics - that's what Nestlé achieved with GroupM's custom solution using Amazon Marketing Cloud. This innovative approach not only optimized budget allocation but also increased potential revenue by 10%. Explore how GroupM is revolutionizing advertising for the world's largest food and drinks company with Amazon: https://loom.ly/-9Wx56A

Imagine gaining full visibility into your advertising metrics - that's what Nestlé achieved with GroupM's custom solution using Amazon Marketing Cloud. This innovative approach not only optimized budget allocation but also increased potential revenue by 10%. Explore how GroupM is revolutionizing advertising for the world's largest food and drinks company with Amazon: https://lnkd.in/eWzPTSvJ

As marketers prepare to increase ad budgets for Prime Day 2024, it becomes more important than ever to know how existing customers shop on Amazon. This is where the Amazon Marketing Cloud comes in. Learn more about how insights from Amazon Marketing Cloud can supercharge your brand's Prime Day strategy. Read the blog: https://ow.ly/Yqse50SqXRL #PrimeDay2024 #AmazonMarketingCloud

Are you ready to unlock the full potential of Amazon Marketing Cloud? Join us for an in-depth webinar with Code3 where we dive into everything you need to know about AMC, Amazon’s powerful analytics tool designed to transform your advertising strategies. What to Expect: ?? Introduction to AMC: Discover how AMC fits into the broader Amazon advertising ecosystem and learn about its unique benefits for eCommerce sellers. ?? Data and Analytics: Understand how AMC can help you track customer behavior across the entire purchase journey and hear real-world examples of how sellers are using this data to optimize their campaigns. ?? Strategy and Implementation: Learn key strategies and best practices for leveraging AMC to improve your advertising efficiency. ?? Challenges and Best Practices: Identify common challenges sellers face when using AMC and get expert advice on how to overcome them. And so much more... Register now: https://hubs.ly/Q02PsYSv0 Don’t miss this opportunity to enhance your advertising strategies with Amazon Marketing Cloud. Whether you’re just starting with AMC or looking to refine your approach, our webinar will equip you with actionable tips to succeed.

Did you miss Xmars’ session last week at the 2024 Prime Day Summit? Catch up now and learn how Amazon Marketing Cloud (AMC) can elevate your Prime Day strategy with insights from our VP of Sales, Joon Choi, and Lisa Labate, Sr. Technical Consultant at Amazon Ads. AMC is essential for Prime Day because it provides a clearer understanding of customer behavior, helping you target your campaigns more accurately and boost engagement. With AMC's data, you can create more relevant and effective ads, making a stronger connection with your customers. How AMC Can Make a Difference: 1?? Plan: Use AMC's insights to shape your campaigns. Our no-code Multi-Touch Attribution model analyzes your historical data, helping you allocate your budget precisely. 2?? Activate: Create targeted audiences for more effective outreach through DSP. Focus on high-value customers to boost your sales. 3?? Measure: Track your success with AMC’s metrics. Pinpoint peak activity times to optimize ad spend and increase conversion rates. Prime Day prep starts and ends with AMC. Don’t miss out on maximizing your revenue this year! #PrimeDaySummit #AmazonMarketingCloud #Xmars #PrimeDay2024 #Ecommerce?

??Join our webinar to elevate your advertising with Amazon Marketing Cloud and DSP! Don't miss out! #DigitalMarketing #Webinar #AmazonMarketin

Thank you to Amazon Ads Partners, Lisa Labate, and Claire Hall for allowing me to share the virtual stage at the 2024 Prime Day Summit. In case you missed it, here's the high-level recap: AMC helps you maximize your Prime Day outcomes before, during, and after Prime Day. PLAN - Discover the insights to inform your campaigns. Our Multi-Touch Attribution model (no code) plugs into all of your historical data and does a full analysis to give you a very accurate and specific allocation of budget to maximize performance. One client used our MTA model to increase their conversion rate by nearly 16%! ACTIVATE - Build customer audiences for more relevant and effective outreach through DSP. At Xmars, we helped a client increase their Prime Day sales last year by specifically targeting high-value customers (+49% monthly sales revenue) MEASURE - Measure impact across standard and custom metrics and attribution methods in AMC. For one Xmars client during last year's Prime Day, we analyzed the specific time of day when their customers were the most active. This year, armed with that information, they know exactly when to maximize ad spend to increase conversion rates. Prime Day prep starts and ends on AMC. Don't let this year's sale pass without maximizing your revenue! #AMC #Ecommerce #Xmars #PrimeDay

Calling all Amazon Marketing Cloud fans! Did you miss our fantastic session last week with Joon Choi from Xmars and our very own Lisa Labate during our 2024 Prime Day Summit? Catch up below to learn how to leverage Amazon Marketing Cloud for Prime Day to plan, activate, and measure your ad investments.

Using DSP but not utilizing AMC is like driving a car without a clear destination. With AMC you get access to enhanced data insights for targeting and improved personalization and relevance. (Enhanced Data Insights for Targeting) - AMC gives you deep insights into customer behavior, helping you target your DSP campaigns more accurately and boost engagement. (Improved Personalization and Relevance) - AMC's rich data allows you to create personalized ads, making your campaigns more relevant and effective at connecting with customers. Check out this great session about Amazon Marketing Cloud (AMC) that Joon Choi w/ Xmars and Lisa Labate w/ Amazon Ads did during the 2024 Prime Day Summit!

?? Know the sales impact of your Amazon Ads investment beyond the Amazon store. We share Alan Lewis’s excitement about accessing our purchase insights inside of the Amazon Marketing Cloud. Get the latest info on this collaboration: https://hubs.li/Q02V_v9B0 #CPG #advertising #marketing