ASmartPlace的动态

Curious about the Brewster market? Check out our latest update! ???? #BrewsterNY #marketanalysis #northofnyc

The beauty of craft brewing is explained perfectly here by Steve Holle, Founder of KC Bier Co., a specialist brewery of German beers. But why did he decide German beer was the sweet spot for his business? And has being super specific in his approach helped or hindered? He explains all in episode 207 of Manufacturing Happy Hour and shares some great lessons on the power of finding your own niche – a great takeaway for all types of manufacturers. To hear more from Steve and learn about German beer, catch episode 207 on our website. #findyourniche #brewinginsights #craftbrewing

We are swiftly advancing to become the leading platform for discovery, tasting, and learning in the world of wine. Starting with Second Winery and now with our recent rebranding to "The Taster Society," we're excited to now include spirits in our tastings, enhancing gamification, and creating an incredible at-home tasting experience. Imagine savoring wines and spirits in a sustainable format while enjoying guided tastings with friends. What have we learned on this incredible journey? - Listen to your customers; they are your true north. - Pivoting is key; flexibility and adaptability are essential. - Passion and effort are non-negotiable; perseverance is crucial if the idea is worth it. A special thanks to one of our board advisors, Joern Taubert, former CEO of Vivino, the world's largest wine review platform with 65 million users, for sharing this adventure with us. You can read his latest post here, where you'll also find access to our pitch if you're interested in joining our current investment round. #TheTasterSociety #WineTasting #Spirits #Innovation #CustomerFocus #InvestmentOpportunity

Last week we launched Kokebi Coffee's new brand. It was a small launch, nothing fancy but it was a perfectly formed event and perfect for the brand we have developed for them. You see Kokebi is coffee for normal people, just like me. A small brand, lovingly produced by lovely people, with zero pretension. I love my coffee but do I care that it tastes like red berries? Nope. Do I care it smells like roasted nuts? Nope. I just LOVE a decent cup of coffee. I invested in a bean to cup coffee machine at home, bought the coffee beans and I am as happy as Larry (another ordinary person apparently). So I was over the moon to be able to develop this brand with Brett Boswell and Natalia Pena. And I think we have done a pretty good job! Case study to follow, but in the meantime, here is a photo of me and Brett drinking from very small cups, and having a wonderful time doing so ?? If you love your coffee, please head on over to the Kokebi website and buy a bag of their fabulous beans (or ground coffee). Link in the comments #brandagency #coffeebrand #coffeelovers #designagency #brandstrategy

If coffee is your love language like it is mine, you won’t want to miss these hidden gems in Bothell! ??? From unique kombucha blends to a coffee spot with the most unforgettable French toast, I’ve found the perfect places to satisfy your caffeine cravings. Can you guess which one is my favorite? Check out my latest video for all the details! #realestatewithalina #localrealestateexpert #bothellrealtor #bothellwashington #localsmallbusinessideas #supportlocalbusiness

Here is one thing that sets GloryCloudCoffee apart: Isn’t all coffee the same? Have you tried tasting a few different ones together; like a wine ?? tasting. …this video helps explain our unique value proposition. Why are we different? And awesome ?? What makes you awesome, different, worth doing business with??? ??

What’s the next big destination for 21-25 year-olds? The answer might surprise you. We recently visited a local college campus and asked students aged 21 to 25 a simple question: If you had to choose between a brewery, a winery, or a distillery, where would you rather go? We thought we knew the answer — breweries, right? Beer feels like the go-to drink. Plus they're fun and laid-back. But to our surprise, wineries ?? were the overwhelming favorite. In fact, they outpaced the other options by a mile. Yes, you read that right.?It turns out, for younger people, the allure of a winery was far more appealing than we expected. It got us thinking: Why the shift? They explained it was the aesthetic, the experience, and the vibe. But we feel like there is more than just that. Maybe it's a new generation rewriting the the script. Since we’re marketers, we also couldn’t resist asking how they discovered new places to visit. The response was unanimous: Instagram and TikTok. If you're in the beverage space, this is a reminder of where your audience is spending their time — and where they’re deciding where to spend their money. Curious to see the full breakdown? Check out the video on our Instagram: @harbormarketingagency. What do you think? Are wineries truly winning over the younger crowd, and is it the start of a larger trend?

Great insights being shared here in this inspiring write-up on a local Enterprise - Ballykilcavan Farm and Brewery by Irish Tech News 'After 7 years in business in the Brewery, Founder, David shares his top 3 business tips, 1. Know your market, customers, and what they want from you. 2. What is your USP? Differentiation is very important, and he has identified two for the business: the story of the farm and the provenance of the ingredients. 3. Understand the full offer of your business. It is more than producing quality craft beer; many others do that. Distribution is critical, as is getting taps into pubs. And he has learnt to watch the margin, profitability is key. Read the full story at https://lnkd.in/eMFvHSWs

Am I going to a taproom to simply drink beer? Well, maybe. According to Craft Beer Advisory Services, 25% of brewery goers are beer nerds, those guests for whom beer is the prime motivation for visiting. The next 35% are foodies, for whom food is the greatest driver. The other 40% are social drinkers, highly motivated by environmental elements (i.e. outdoor seating, live entertainment, picking strawberries). Younger guests are even more likely to be social drinkers. 60% of Gen Z falls into this category - highly motivated by environmental elements (i.e. outdoor seating, live entertainment). Experience matters and it’s a huge driver to why people may or may not choose to visit your business.

According to Craft Beer Advisory Services, 25% of brewery goers are beer nerds, those guests for whom beer is the prime motivation for visiting. The next 35% are foodies, for whom food is the greatest driver. The other 40% are social drinkers, highly motivated by environmental elements (i.e. outdoor seating, live entertainment, picking strawberries). Younger guests are even more likely to be social drinkers. 60% of Gen Z falls into this category - highly motivated by environmental elements (i.e. outdoor seating, live entertainment). Experience matters and it’s a huge driver to why people may or may not choose to visit your business.