Suzy的动态

Have Brands reached their screen-time limit? With Aussies spending more time glued to their devices than ever before, brands face a growing challenge: how to connect with audiences who are fatigued by screens. Our latest blog delves into the digital overload crisis and its impact on consumer behaviour. Discover why the 'screen-first' playbook might not cut it anymore and explore fresh strategies to create deeper, more meaningful connections. Featuring expert insights and real-world case studies, this article is your roadmap to rebooting your brand in a screen-weary world. Read now and learn how to prioritise authentic connection and digital well-being: https://lnkd.in/g_mxXxfX What are your thoughts on building meaningful connections in an increasingly digital world? Let us know in the comments! #DigitalWellbeing #MeaningfulConnections #BrandStrategy #ConsumerBehaviour #BelongCreative

NEUROSENSUM’s The Gen Z Code: Redefining Consumer Behavior ?? How can brands align with Gen Z’s expectations? NEUROSENSUM’s report breaks down what matters most to this generation and how brands can stay ahead in a competitive market. ?????? ??????????????????: ?? Tech Dominance: Gen Z spends most of their time on TikTok, YouTube, and Instagram. ?? Trust is Key: Transparent, honest brands win their loyalty. ?? Minimalism and Sustainability: These values drive Gen Z’s buying decisions. ?? Download the full report for insights into the next wave of consumer behavior. ?? Click on this LINK ?? https://lnkd.in/dGJ_8hWE #GenZInsights #ConsumerTrends #MarketingStrategy #FutureOfMarketing #DigitalTrends #BrandEngagement #InfluencerMarketing #DigitalConsumer #GenZExpectations #BrandStrategy #SocialImpact #DigitalTransformation #SustainableBrands #GenZTrends

As marketers, we spend a lot of time thinking about how to reach and engage with consumers, but one of the most impactful channels we have access to is our own brands. ??In fact, 60% of consumers rate their experience with a brand's products or services as the most important factor. With Gen X 12 percentage points and Boomers 23 percentage points more likely to value experiences than Gen Z, the power of brand experience to build life-long customers is clear. Discover insights to grow your brand in DISQO’s 2025 Consumer Trends report. Download now! https://hubs.li/Q02Yt6q60 #BrandLoyalty #ConsumerTrends??

Gen Z is rapidly emerging as the preferred target market for brands worldwide. Here are some compelling insights: This tech-savvy generation wields $143 billion in spending power, embraces social and environmental responsibility, and prioritizes authenticity and personalized experiences. Brands aiming to thrive in the modern marketplace must strategically engage with Gen Z to leverage their influential consumer behavior. #genz #socialmedia #socialmediamarketing #stats #marketingstats

Gen Z: Redefining Consumer Behavior for a Digital-First World Gen Z, the generation born between 1997 and 2012, is transforming how brands connect with their audiences. As digital natives, their consumer habits reflect the world they grew up in—where authenticity, values, and technology intersect. Here are some key insights into Gen Z’s consumer behavior: ? Values Drive Decisions: Gen Z prioritizes sustainability, inclusivity, and ethical practices. They want brands to stand for something meaningful and contribute positively to the world. ? Digital is Second Nature: Gen Z expects seamless digital experiences from shopping to discovering new products. They often start their purchasing journey on platforms like TikTok and Instagram. ? Authenticity Matters: Glossy ads no longer cut it—Gen Z resonates with genuine, relatable content. Brands need to showcase their human side to build real connections. ? Community Over Corporations: This generation seeks to belong. They value brands that cultivate loyal, engaged communities over simply pushing products. ? Personalization is Key: Gen Z expects tailored experiences that reflect their individuality, whether it’s through product recommendations or marketing messages. This is an opportunity for brands to rethink how they engage with the next generation of consumers. A strong digital presence, commitment to shared values, and a focus on building authentic relationships can create long-term loyalty with Gen Z. For more insights check full article: https://lnkd.in/dTz-_GWC #GenZ #ConsumerBehavior #DigitalMarketing #Authenticity #BrandValues

gen Z is changing the game when it comes to consumer behavior - the marketing funnel has been disrupted and brands are now need to traverse and navigate an infinite loop of inspiration, exploration, community and loyalty #genz #consumerbehavior #marketingfunnel

?????? ?????? ?? ???? ???????????????? ???????????????? ???????????????? ?????? ???????? ???????????? ???????? ???? ???????? Gen Z (born 1997–2012) is reshaping consumer trends, and brands must adapt to stay relevant. Here's what you need to know: ??. ???????????? ?????????? ??????????????????: 62% of Gen Z buys after seeing products on social media, with TikTok influencing 43% of purchases. ??. ??????????????-?????????? ????????????????:?They prefer online shopping and turn to platforms like TikTok for product discovery. ??. ????????????-???????????? ??????????????: 66% prioritize brands with strong sustainability practices, and 40% consider eco-friendly packaging when shopping. ??. ?????????????????????? ????????????????:?Gen Z is more cautious, spending less than other generations on holidays ($1,300 vs. Millennials’ $1,918 in 2023). ??. ?????? ???????????? ????????????:?46% use social media over search engines for product research. Brands must prioritize authenticity, sustainability, and digital strategies to connect with Gen Z. Is your brand ready? Source: Merca2.0 ?? https://bit.ly/3WdJpvz #GenZ #ConsumerTrends #MarketingStrategy #DigitalTransformation #Sustainability #SocialJustice #Branding #Innovation

Gen Z is becoming a powerful consumer group, driving significant shifts in the market. Here are my few key observations - Gen Z prioritizes individuality and demands personalized experiences from brands. They want to feel seen and understood. - Social media plays a crucial role in shaping their preferences, especially platforms like Instagram and TikTok, where trends emerge and brands are born. -Their purchasing decisions are deeply influenced by social causes and sustainability. Gen Z actively supports brands that are eco-friendly, inclusive, and aligned with their values. -They look beyond traditional advertising, leaning into authentic brand voices and real customer experiences to guide their choices. -Gen Z’s spending power is also indirectly shaping millennial consumer behavior, amplifying their influence across generations. Brands that adapt to these expectations by offering authenticity, transparency, and social alignment are more likely to thrive in this evolving landscape. #GenZ #BrandStrategy #ConsumerBehavior #MarketingTrends #DigitalMarketing

Last week, we shared how #Multicultural consumer priorities are evolving when spending their time, money, and attention. Are you activating on these timely trends to fuel Brand Love and revenue growth? Learn how to engage consumers across race and ethnicity and discover insights on what matters to these high-growth segments in our exclusive follow-up, available now. https://lnkd.in/eW9H6-KF #marketing #mrx #culture #marketresearch #marketingandadvertising #consumerinsights #purchaseintent #revenuegrowth #businessimpact

Did you know that 79% of consumers have switched to a brand because it communicated a clear difference that resonated with them? If you want more customers to choose you, it's simple: differentiate yourself from the others. Our latest survey reveals the growing importance of brand differentiation in consumer decision-making. Stand out and connect with your audience by clearly articulating what makes your brand unique.? Complete Consumer Relationship With Differentiation Survey Here: https://t.ly/6n5am #ConsumerBehavior #BrandLoyalty #MarketingStrategy