I know there has been a recent surge in homegrown plus-size brands, but there is a huge gap in the 'fast fashion' space for plus-sized women in India. Clothes that don't cost an arm and a leg, don't have to be custom made, don't take 2 weeks to be delivered have nice prints, and fit different types of big bodies.
Market places like Myntra have taken that step but the styles, cataloging, fits, and fabrics are still not up to mark. The styles are so dated and very typical of fat people's clothes. Hoping to watch this space evolve to be a lot more inclusive.
If you know any brands that are doing a great job in this space that fit the criteria I mentioned above, please drop them in the comments below.
If you are a brand that is looking to expand into bigger sizes, happy to be someone to help you do it.
#plussizefashion #fastfashion #brands
Arvind limited at Arvind Limited
3 周Awesome product