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Director Tim McNaughton and bakery brand St Pierre Groupe deliver a tongue-in-cheek reminder of France's culinary superiority over the English in their latest campaign. A satirical play on the brand's Parisian heritage, "Eat avec respect" chides the British for their utter lack of fine dining etiquette, like when Dave_from_bolton ???? disrespects a brioche bun by smothering it in ketchup at a BBQ *gasps in French*. Head over to Campaign to learn more about our collaboration with Fold7:

St Pierre ad lampoons French disgust at British food

St Pierre ad lampoons French disgust at British food

campaignlive.co.uk

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