Onboarding leaders: we need to take the lead in showing executives the true value of customer onboarding. Why? Because many still don't fully grasp its impact. Here's the reality: ?? Customer onboarding is still a relatively new focus, and many companies are just starting to recognize how valuable it can be. ?? Sales and marketing have been around longer, with established metrics and clear business outcomes, making it easier for them to justify their value. ?? Executives are typically focused on new revenue and churn rates. They often overlook where onboarding fits into these priorities beyond just preventing early churn. So, what can onboarding teams do? ? Demonstrate the business impact beyond just churn prevention (expansion, referrals, etc.) ? Connect your team's efforts directly to key revenue metrics that you know your company cares about ? Consistently communicate results with your leadership teams Don't wait for recognition—take action to prove the value of customer onboarding. ?? P.S. Our newest episode of Onboarding Therapy is live! This one is all about getting leadership buy-in for customer onboarding ?? Check it out: https://lnkd.in/g_KxY9wy
Absolutely spot on! Customer onboarding is like the unsung hero of the business world—kind of like the person who brings donuts to the office. Everyone loves them, but they don’t always get the credit they deserve! Time to show those execs that onboarding is the secret ingredient to long-term success. Great post!
I don’t know… I’m still waiting to be convinced about onboarding ??
Empowering SaaS Companies to 'Unlock' Their Profit Potential | Beyond Onboarding to Lifelong Loyalty - Transformative Strategies for Retention and Scaling Customer Success | "Profitt Pulse" Podcast Host
2 周What most executives don’t realize is that onboarding is critical to both immediate and future revenue. The question to ask is - How can we drive CLTV by elevating onboarding? It’s not just about getting customers started, it’s about setting them up for long-term success and profitability. Answering this question directly ties your efforts to the company’s bottom line, positioning onboarding as a growth engine, not just a retention tool.