Aron North的动态

Exciting news about D/Cipher and DDM!

The Adalytics reports that rock the ad industry are a source of fascination, and suspicion. An ad industry that typically likes to control the narrative confronts a new guard of watchdogs with a different style. Also, a lot of people just don't want to talk about it—about ongoing questions of low-quality inventory, MFAs, opaque deals in programmatic. They say the gotcha headlines can sometimes be too sensational and misstate the scope of the problems. I tried to analyze the politics of it, if not get to the bottom of the industry's most enduring issues. And the LinkedIn debates that follow these reports are must-follows. So I spoke with Ari Paparo for his take. And asked Dr. Augustine Fou how he viewed the latest Adalytics report on Colossus SSP. And I spoke with people who did not want their reservations aired publicly, but they had valid opinions to consider on how to hold the ad tech industry accountable without tearing it all down. But maybe .... #adtech #watchdogs #programmatic https://lnkd.in/eu7fehqq

There is only one winner from the drama being created around recent reports of fraud and MFA - fraudsters. This drama is unnecessary and unproductive. Whose side am I on? Marketers, quality publishers, and honest agencies and technology providers. I'm not on the side of a "new guard" or an "old guard." I'm on the side of everyone trying to maximize marketers' investments. While we're debating the way some of the newer players in this space go about communicating their perspective, it's distracting nearly everyone from focusing on the real problem. The current system is broken. Too much fraud and MFA get through. I believe we can band together and resist the drama in favor of fighting a common enemy. Let's put aside our judgment on the communication methods being used to expose fraud/MFAs (waste,) and first *just fight the waste.*

?? Discover the top 5 highest-earning ad units for your site: Personally, I'm a fan of high-performing ad units. What's your go-to ad unit for maximum earnings? Let's discuss! ?? #AdRevenue #AdUnits

Instead of blaming Adalytics, PLEASE FIX the DIGITAL SUPPLY CHAIN As the fine article in Ad Age highlights, Adalytics is routinely publishing reports that embarrass the digital ad supply chain vendors by highlighting everything from errors to malfeasance. If you're a media agency or ad tech vendor, please stop complaining. We know of the massive waste and financial diversion. JUST FIX THIS. In the meantime, if Adalytics makes the industry uncomfortable I hope they continue their reports. Association of National Advertisers 4A's

The crisp autumn breeze is not the only breath of fresh air washing over the media industry this season. According to the latest Media Ad Sales Trend Flash Report from publisher ad management provider boostr, focused on the first half of 2024, there are many positive ad sales trend lines showing that the doldrums of 2023 might be over — at least for now. In this piece by Kayleigh Barber, we speak to Patrick O'Leary, and Amanda Martin of Mediavine.

Alright, buckle in, strap it on, hold onto your mocha choco latte, because Scott Schiller is about to school the ad industry in a way only he can on The ADOTAT Show this Wednesday. This man has spent decades watching media giants rise, stumble, and chase after every “next big thing” while he’s been busy learning what actually works. Here are three nuggets of wisdom he dropped, and they’re worth a double take: 1) Consumers Drive This Circus – If you think Google or Amazon are calling the shots, Schiller’s here to set you straight: “It’s the people on their couches, flipping between the red zone and TikTok, who decide where the money flows.” In other words, the average viewer has more control over the ad industry than half the C-suites in Manhattan. And brands that forget it? Well, let’s just say they’re one quarterly earnings call away from a wake-up call. 2) Perfection is a Pipe Dream – While half the industry obsesses over “data-driven perfection” and what he calls the holy grail of ad placement, Schiller thinks they’re missing the point: “It’s all about understanding people,” he says, rolling his eyes at the notion of fully automated advertising nirvana. If your idea of a media strategy is to drown everyone in hyper-targeted precision, he’s got news for you: “If it’s not grounded in human instinct, it’s just numbers.” 3) The Tech Trap – Schiller’s seen his share of brands dive headlong into the latest tech, thinking it’s their ticket to media dominance. Spoiler: “Just because you’re great at X doesn’t mean you should even be touching Y.” Basically, everyone wants to play in ad land, but few have a clue what they’re getting into. And if you’re peddling another measurement metric that promises the “definitive solution,” Schiller will probably laugh you out of the room. Want the rest of this no-holds-barred wisdom? Tune in to the ADOTAT SHOW this Wednesday. Scott Schiller is ripping down the curtain, and it’s going to be something you won’t want to miss. Stay bold, stay curious, and know more than you did yesterday. Special thanks to Origin for sponsoring this discussion.

There are 8 billion video views happening on X per day on average, and those views have increased 35% year over year, according to the platform’s latest newsletter for #advertisers that Digiday has seen. A view metric is counted when an #X user watches a #video for at least two seconds, and sees at least 50% of the video player in view, for both uploaded #videos and live broadcasts, according to the X Help Center. And those views only count when users are logged in to the platform. In this piece by Krystal Scanlon, we speak to Josh Rosen of Hotspex Media, and Tom Jauncey of Nautilus Marketing.

Lee Sears and Rod Prosser discuss with AdNews Australia the unique advantages of advertising with Paramount in the Australian market. Rod said: "We're much more than a free-to-air service (Network 10), and much more than an AVOD service (10 Play).?Paramount offers a very unique position in this market that allows us to compete in a very strong manner against all of those players." Lee said: "They recognise that there's audiences there.?For the last year or two, I've had people asking for pricing and what it costs to buy advertising on Paramount+ before we’ve even launched an ad tier." https://lnkd.in/gEhAKhFh

Demand Gen learns at ad group level?! Just had a chat with Quincy Stjeward he told me that Demand Gen learns at ad group level. I did not know this and could only find this information. It makes sense because you can change some settings at ad group level that in other campaigns can only be changed on the campaign level. #PPC #SEA #Ads