Arm Candy的动态

Lots of gems here, including 'media that reaches non/light buyers is most valuable' https://lnkd.in/d--d4Gd6

Part II??– A fast and easy ChatGPT prompt for instantly nailing your key messaging. We’ve talked about how important Key Messaging is in viral ads… AND– The 5 components of effective key messaging. Now, I'm showing you how to get high-converting key messaging angles in less than 120 seconds, all thanks to ChatGPT. So if you want Viral Ads in less time. Watch the 55-second video below.

what happens when clicks & impressions on ads are mostly ai agents interacting with each other? the whole system becomes even more absurd, & it deserves to collapse. advertising as the backbone of the internet has always been a weird trade off. it creates warped incentives for content platforms—just look at Google’s trajectory. the internet won’t escape these perverse incentives until we figure out how to truly align value creation with value extraction—right now, the default ad focused model just encourages exploitation & lowest-common-denominator nonsense (e.g. increasing ad load). hope we as a collective don’t return to yet another advertising centric internet post llm’s. we as a collective humanity deserve much more.

Sharing to save a fellow creator: Beacons makes it dead simple to set up everything you need to grow your audience and make money. Make your life easier with Beacons! https://lnkd.in/dhCMHtVP

For all those who thought 'Therapie Clinic' get away with advertising POMs through their Paid Ads! Think Again! With the power of AI the ASA are now more efficient and faster than ever in identifying those breaking the rules. So take a quick look at your online presence and ensure you are not advertising in any form Anti-Wrinkle, T0xin etc this includes before and after pics and lip dissolving ?? If you are fighting for better LEGISLATION then abide by REGULATION simple! https://lnkd.in/eR9YDkgv #aesthetics #asa #regulations

Traditional Channels Are Shrinking When Was the Last Time You Watched a TV program or Read a Newspaper? Did you know that the biggest digital platforms by traffic, like Google, are still dominating, despite emerging competition like ChatGPT’s new search engine. These platforms give us unparalleled insights into consumer behaviour, allowing businesses to target with precision, optimize campaigns, and maximize ROI. #Marketing #Advertising #Business #Innovation

Let's engage minds, not just 'eyeballs'. My monthly column in The Media Leader UK previews the next stage of the 'Advertising: Who Cares?' movement. There is an awful lot of great thinking in our industry but it is not stopping the relentless slide towards a first-party data-led approach (powered by AI) that leads to a 'chuck it out there' approach. 'Spray and pray' seems to be the industry's default mode these days. Advertising in all channels is improved by intelligent creative and media thinking, based on insights, not just what the data may or may not tell us, especially when so much of it is unreliable and there is so much distortion through fraud etc. With so much 'crap' thrown out there (as described by our panel of young people), being distinctive and selective is the only way to stand out. The answer? Be more Madison Avenue, less Silicon Valley, and use intelligent creativity through the advertising process to influence people, not just reach them. And make the ad industry a better place to be. How? More on this soon, but we're testing our approach with our supporters next week, so if you're interested in expressing a view, join us on our link in comments below.

Our latest trends & updates newsletter is here! ?? From ChatGPT updates to CTV developments reshaping advertising - here’s everything you need to know from the month just passed! Want to stay ahead of the curve? Sign up now to get the hottest marketing insights delivered straight to your inbox each month: https://bit.ly/4gSVNtg Or drop a ‘??' in the comments, and I’ll send this month’s newsletter straight to you! #MarketingUpdates #DigitalMarketing #TrendsandInsights