Arizona's Family的动态

Santhosh NS, Senior Regional Marketing Manager for Southeast Asia and Korea. at VMware-Mastering B2B Marketing in the Digital Age Key Points of Interaction: Marketing Journey and Technological Evolution: ? Career Foundation: ??- Started in a marketing agency, exposing him to various aspects of marketing. ??- Transitioned to corporate roles, including partner, product, and solution marketing. ? Technological Impact on Marketing: ??- Evolution from data availability to data privacy with regulations like GDPR. ??- Rise of AI and its role in generating insights and creative content. ? AI in Marketing: ??- AI helps start projects without a blank slate, aiding in creativity. ??- Focus on data insights to develop intelligent marketing strategies. Current Marketing Challenges and Campaigns: ? Marketing Challenges: ??- Changing social media algorithms. ??- Cutting through the noise to stand out in a crowded market. ??- Ensuring genuine and relevant messaging. ? Recent Successful Campaign: ??- Campaign for VMware's digital employee experience solution. ??- Identified 50+ marketing qualified leads from enterprises with 1000+ employees. ??- Provided valuable insights to the sales team and helped in business planning. Content Strategy and Customer Engagement: ? Leveraging Content Formats: ??- Using various content types (social media, blogs, videos, podcasts) tailored to specific platforms. ??- Ensuring the right message reaches the right audience. ? Analyst Team Role: ??- Dissects campaign results for optimization. ??- Uses third-party analysts for broader industry trends and insights. ABM and Future Marketing Trends: ? Account-Based Marketing (ABM) to Account-Based Experience (ABX): ??- ABX focuses on the entire customer journey, enhancing overall customer experience. ??- Builds meaningful relationships with customers beyond just marketing efforts. ? Staying Ahead of Competition: ??- Prioritizing customer needs and maintaining a customer-centric approach. ??- Emphasizing company vision and innovation over direct competition. ? Future of B2B Marketing: ??- AI-driven personalization and automation will dominate. ??- Tools for data insights and orchestration will become essential. ??- The importance of curiosity and immediate access to information will shape future marketing strategies. Watch the full video : https://lnkd.in/gcPstWsX CXOtv news | Techplus Media?|?Techplus Media Group? Kalpana Singhal?|?ANUJ SINGHAL?|?Naveen Singhal #CXOTVDailyNews / #CXOTVnews #MarketingJourney #TechnologicalEvolution #AIinMarketing #MarketingChallenges #ContentStrategy #CustomerEngagement #ABX #FutureOfB2BMarketing

I see many #MarketingTechnology job descriptions too focused on platform-specific experience. Sure, immediate proficiency is ideal - no one has time for a learning curve when dollars are on the line. But what happens when the company overhauls their systems? When technology advances beyond our current platforms? I understand the need for agility and adaptability, but focusing too much on platform-specific experience seems like... a risky move! Teams need to be able to pivot, evolve, and navigate whatever tech wave hits next. ???? ???????????????????? ????: Look beyond 'platform-specific' skills when hiring a #MarketingTechnology team. Invest in people who understand how Martech can help marketing processes and can influence others without title, not just the platforms. Agree?

The Rise of The Marketing Ops Role ?? As the digital landscape evolves, the demand for skilled professionals who can navigate the complexities of marketing technology, data analysis, and strategy implementation is more critical than ever. The Marketing Ops role is emerging as the backbone of successful teams, integrating tools, processes, and results to ensure maximal efficiency and ROI. Are you ready to embrace the change and excel in this dynamic field? Dive into this fusion of tech and marketing for an exciting career journey. ??? #MarketingOps #RiseOfThePros #MarketingFuture #DataDriven #TechSavvy #OperationExcellence #MarketingTrends2023

I wonder how long this is in human time ?? Are there any studies or tools that can convert AI time/responses into human years it would take to produce the same level of response/information considering that some of the responses we get are decades or, depending on the sources, centuries of data. Also, what's the longest time anyone else has had o1 think for? This was a complex one - longest one before this for me was 31 seconds. For context, this is something I would have asked from from someone with 15-20 years of experience or a team comprising of roughly 17 marketing managers in various departmemts (or multiple agencies) without input from their respective team members (so like anywhere between 30-60 people) ??

Jobs... you can't live with them and you can't easily live without them, even though we all know someone who manages to do it and often lands on their feet. If you're looking for a new role in marketing or marketing ops, MarTech publishes a weekly list of job openings. You can see the updates list every Friday at: https://lnkd.in/eZn8--cp Even better, sign up for the MarTech newsletter and you'll get: ?? The updated job listings ?? Info on new AI-powered tech for marketers ?? Martech buyers guides ?? Perspective from 70+ practicing marketers And more. Sign up here ?? https://lnkd.in/dGJkghCM #marketingjobs #mopsjobs #MarketingOps #marketingroles

Revolutionise your career in AI-driven digital marketing! ?? If you're a pioneer ??, riding high on the surging waves of trends and deftly controlling the reins of AI, we have an opportunity tailor-made for your skills. ?? Do you possess the wizardry to automate and steer the mammoth ship ?? of entire digital marketing single-handedly? We're eagerly awaiting a peek at your impressive CV. ?? Don't allow this chance to be a game-changer in your career slip away. Propel your professional journey to new horizons. ?? Drop your resume at [email protected]. ?? Are you ready to lead the revolution? ??

Google buying Hubspot: Good move or dead on arrival? The opportunity: This represents a bold move for Google, one that could make up for its recent missteps in AI. I think it could be interesting as: -> Google owns ~80% of search on desktop and ~96% on mobile -> Google has a ton of complementary products including Gmail, Calendar, Docs, Slides, Sheets Combining these with a CRM software such as Hubspot could significantly increase the value of Google’s offering and take the fight to Salesforce and Microsoft. The complication: Tech has seen increased regulatory scrutiny from regulators around the world. The number of tech sector deals frustrated by antitrust authorities has increased 3x (20% of deals blocked in 2023 were in tech). These included: -> Booking/eTraveli -> Microsoft/Activision Blizzard, although a restructured transaction was ultimately cleared -> Adobe/Figma -> Amazon/iRobot -> Broadcom/VMware It would be interesting to see if Google goes ahead and how the regulators will react. https://lnkd.in/eNTiZ8XU #crm #ai #google #hubspot #tech #siliconvalley #marketing #alphabet

Every Friday, MarTech updates its weekly list of job opening for marketing and marketing operations professionals. If you're looking for something new, take a look at the latest opportunities: https://lnkd.in/eZn8--cp You can also get the weekly job listings, perspectives from 70+ practicing marketers, martech buyers guides and more by subscribing to the MarTech newsletter. Sign up here: https://lnkd.in/dGJkghCM #mopsjobs #marketingjobs #marketing #marketingoperations #marketingops

In this delightful interview, Unny Radhakrishnan, CEO of Digitas India, in his own humble way, touches upon a wide range of topics - not just about Marketing but also Leadership in the digital era. A few gems : "Professional is Personal" - it is difficult to compartmentalize the two. It is important to be reflective and self-aware. Professional growth and Personal Growth go hand in hand. To succeed as a leader in the dynamic business environment, you need to recognize that people are a combination of hopes, aspirations, fears and ambitions. It is important to listen without judgement and suspend your own agenda. Unny also calls out "Maverick" by Ricardo Semler as the book that influenced him with its radical new way of looking at business and employees. #shapingfutureofwork #drivingbusinessgrowth #humancentric

Yes! It’s Fri-YAY ?? and I did well on my second job interview with a start-up tech company??. A first for me: I was given a project to complete before my meeting. "Goal of the meeting will be to test your understanding of our company and how well you can propose GTM materials...Present an explanation of our approach vs. traditional approach." I spent hours researching and writing the paper, drawing on my industry experience (10 years IT consulting; 6 years product marketing) and even chatting to an ex-colleague for his validation. My super power was adding Microsoft Copilot to my team! I used it to gather answers and to go find me examples of published articles (I still need to work on my prompts): - “Explain the difference or similarity between x and y” - “Go find customer case study evidence for scenario z/vendor A“ - “What are the key benefits of technology A?” Copilot results were easy to copy and paste. And each reply had date stamp just like this one, “Source: Conversation with Copilot, 6/17/2024." A unique feature is how Copilot suggests follow up questions for it to work on; this could also take you down a different path, but that's useful too! (When I used Google Gemini it didn't keep the questions coming.) P.S. You may have read that Copilot comes with GPT-4 at no cost. If you haven’t tried it give it a shot. I installed the app on my phone and tablet. ?? Please keep an eye out for any jobs that could be a fit. Drop me a DM. ?? > Roles I’m looking for: product marketing, channel partner marketing, industry analyst relations or corporate communications. > Tech experience: SaaS, cloud, security, edge/compute, media & entertainment.