ArcSpan的动态

Romit G., Head of Audience Development & Ad-Tech at SRMG, unveils his top predictions for MENA's digital advertising landscape in 2025. From first-party data becoming the new currency to the rise of gamified ads, shoppable content, and sustainable advertising practices, he highlights the key trends that will shape the future of Adtech in the region. Read more: https://lnkd.in/dTZGcz2F #DigitalAdvertising #Adtech2025 #MENAAdvertising #AudienceDevelopment #AdTechInnovation #Adtechtoday

Top 5 #adtech and #martech tools this week:?From CTV ad optimisation to eye-tracking attention, here’s our round up of new ways to power up your tech stack. Head to the link in comments for the full story. This week: - FreeWheel: new Performance Suite to help clients optimise CTV ads - Integral Ad Science: Lumen partnership alongside new attention optimisation and measurement tools - Digital Remedy: new advanced reporting platform to boost customer insights and transparency for marketers - Adlib Media Group: partnership with Infolinks to boost premium ad inventory for clients - smartclip: strategic technology partnership with M6 Publicité Paula Thompson, Optimal, Srishti Gupta, IAS, Mike Follett, Lumen Research, Mike Hauptman, AdLib, Jonathan Slavin Infolinks Media, Hortense Thomine-Desmazures, M6 Publicité, Thomas Servatius, smartclip #TopAdTech #BrandTech #AdTechTools #TechStackUpgrade #DataManagement #Targeting #AdTechNews #DigitalMarketing

The rise of programmatic advertising is changing the digital marketing landscape! With automated processes and real-time data, businesses can now target their audience more effectively than ever. Stay ahead of the curve and embrace this powerful tool! #DigitalMarketing #AdRevolution #SmartAds Visit us at www.sing-ads.com.sg

With THAT Geofencing?, you can create accurate and scalable geofences around key locations. This advanced technology combines GPS and audience insights to enhance your mobile ad campaigns. Target the right people at the right place and time! #Geofencing #MobileAds #THATGeofencing #Advertising

STANDARDS MATTER! A massive step forward for industry standards for online audience measurement. YouTube data, at media owner level, is reported today for the first time in Ipsos iris, endorsed by UKOM. Trusted, transparent and future ready, there's much more to come from us this year. If your business, or your media agency, isn't subscribing to UKOM endorsed data to use as the foundation for audience insight to drive online media planning, you've got to ask "why not?" IPA (Institute of Practitioners in Advertising) ISBA AOP Association of Online Publishers IAB UK #industrystandards #standardsmatter https://lnkd.in/epatHRTw

Revolutionize your ad campaigns with our Glossary Series! This week, we're diving into Programmatic Advertising. Discover how automated systems optimize ad buying in real-time, ensuring your message reaches the perfect audience. Share your programmatic ad #insights below, and let's enhance our strategies together! #ProgrammaticAdvertising #DigitalMarketingDemystified #Glossary

How does DV360 work? DV360 works by automating the process of buying and managing digital ads. Here’s what it means and how it works on the front: -You set up campaigns, define your target audience, choose your ad formats, and set your bidding strategy.? -DV360 then uses real-time automated bidding to purchase ad placements that match your criteria.? -You can monitor your campaign's performance in real time and make adjustments as needed.?

Ready to hit the gas and accelerate your Authority journey!? Personalized ad campaigns can help you reach new audiences at a faster rate. A few benefits include… ?? Targeted exposure ??? Customizable CTAs ?? Long-term and short-term growth Learn more about our digital ad campaigns today: https://ow.ly/ULYt50R1rFh #SolutionsSaturday #DigitalAds

Multilocal, a global pioneer in programmatic advertising and a specialist in audience curation today (January 23rd, 2025) announced the launch of its refreshed brand identity. This significant update represents a pivotal chapter in Multilocal’s journey, aligning its evolution with the dynamic landscape of digital advertising. https://lnkd.in/dt_niNEb #Audience #Curation #Rebrand

Locala x DoubleVerify = Enhanced Ad Effectiveness and Security ?? Our partnership with DoubleVerify continues to bring significant value to our clients. ?? DoubleVerify ensures ads are viewable, brand-safe, and reach the intended audience. This integration provides unparalleled insights, helping your ads capture attention more effectively and optimizing your ad performance. Learn more about how our integration with DoubleVerify continues to elevate your ad campaigns: https://hubs.ly/Q02Jygwt0