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Helping Pharma and MedTech develop market-ready medical devices

Angel Investing in MedTech: 7 Reasons Startups Fail Due Diligence It’s been just over a year since I joined Robin Hood Ventures as an angel investor. And if there’s one thing I’ve learned from diving deep into due diligence, it’s this: the same red flags kill deals over and over again. ?? Here's a brief article on the topic. TLDR; If you’re a MedTech founder raising funds, avoid these common pitfalls: ?? 1. Is the Unmet Need Real? It’s not about what you believe—it’s about cold, hard data. Clinician testimonials aren’t enough. Are providers actively seeking alternatives, or is the status quo good enough? Investors will ask independent experts. Be ready. ?? 2. Is the Market Actually There? TAM-SAM-SOM slides mean nothing if your bottom-up math doesn’t check out. How many real customers exist? What’s a justifiable price point? How often will they use it? If you don’t do the math, investors will—and they won’t like surprises. ?? 3. Will Anyone Pay for It? Better isn’t enough—it has to be worth paying for. Show early willingness-to-pay signals: LOIs, purchasing department feedback, or economic impact data. No clear reimbursement strategy? That’s a problem. ?? 4. Can You Land the Next Round? Most MedTech startups need a $10M+ round to reach an exitable milestone. If VCs aren’t already circling, angels won’t bite. Have you socialized your deal with bigger investors? DD teams will check. ?? 5. Are There Real Exit Opportunities? Who’s actually buying companies like yours? What stage are they acquiring at? If your only M&A comp is from a decade ago, that’s a red flag. Be clear on how and when you’ll exit. ?? 6. Are Your Deal Terms Realistic? Overpriced startups don’t even make it past screening. Work backwards: What return do angels & VCs need? What valuation makes sense based on real exit comps? If your numbers are wishful thinking, expect a quick pass. ?? 7. Are You As Far Along As You Claim? Every startup claims they’re “almost there.” Investors will dissect your tech, regulatory, and clinical milestones. If you’re not ready, own it. Transparency builds trust—overpromising destroys it. ?? Final Takeaway You don’t need all the answers—but strong startups: ? Have deeply researched these issues ? Present data-backed responses ? Show proactive risk mitigation Get ahead of these questions, and you’ll make your MedTech startup far more fundable. What’s been your biggest lesson from MedTech fundraising? Drop it in the comments! ??

Glen Gaddy

Managing Member at Robin Hood Ventures

1 个月

Love, love, love this. I always want to add that a "no" from investors doesn't mean 'never" but means "not now". Many of the issues that you raise, once successfully answered by a start up, become the driving force for "NOW".

Eric Rugart

Co-Founder at ZSX Medical, LLC

1 个月

I recall a past piece where you stated your pref for a PMA vs 510k pathway, have you seen any supplicants taking a more onerous path to market than may be available to them for barrier to entry protection?

Mark Flynn

Chief Medical Officer - Hearing Solutions, Medtech, Clinical Strategy, Patient Experience & Strategy, Executive Leadership & Innovation, Global Product Development

1 个月

Thanks for the overview and for breaking it down. The aspect of claiming to be further along resonates strongly. So many early stage companies totally underestimate the time until the next inflection point. It is always 3 months away ;-)

Christof Debèfve

Clinical Research | Regulatory & Medical Writing | Medical Devices | IVDs | #ExpectExcellence

1 个月

Nice overview, thanks so much! In case you are looking for clinical expertise in DD, don't hesitate to reach out.

Gergely Bakai

Helping Life Science Leaders Land Clients, Investors & Partners with Strategic Communication ??

1 个月

Thanks a lot for sharing Eric Sugalski! Great checklist - helping visionaries get a practical view on their invention that might actually lead them back to the 'drawing board' before developing their pitch. That is then the next task to present their validated innovation in an engaging way to potential investors making sure they get the idea and the unique value it offers and want to hop on board.

Serdar K., LSSBB

Active Implantable Medical Devices | Quality Management | Risk Management | Engineering and Technology Strategist | Design Control | Intellectual Property | Due Diligence | FDA | (EU) MDR | V&V | Audit Prep |

1 个月

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Brad Vargo

COO, Vyve Medical, Inc.

1 个月

Thanks for a great summary of insights Eric!

Marcia Hart

CEO / Co-Founder @ Lifejoint | Design, Entrepreneurship, Startup Leadership

3 周

I need to bookmark this great checklist. Lifejoint Orthopedic Solutions, Inc. pre-seed pitch will track these 7 topics.

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