Miami's Design District, a neighborhood that until recently was dominated by old warehouses, is now booming home to swanky brands?like Louis Vuitton and Hermès.
The once-shabby neighborhood has emerged as one of the world’s most popular luxury hubs, booming while some other High Streets still struggle.
Luxury corridors such as New York’s Meatpacking District and Chicago’s Magnificent Mile have experienced double-digit decreases in foot traffic over the past four years through 2023. In the Design District, foot traffic jumped 47% over that period, according to Placer.ai data analyzed by?CBREresearch.
One of the keys to the neighborhood’s success has been mixing its 30 acres of retail with outdoor sculptures and murals. The flagship luxury stores resemble art galleries.
At the Celine store, creative director Hedi Slimane recently designed a mirrored sculpture that is both an art installation and a functional spiral staircase that leads customers to the second floor.
Asking rents for retail space in the Miami neighborhood have risen 200% since 2019, according to real-estate firm?JLL, by far the steepest increase of any North American prime retail corridor over that time period.
For certain brands, Miami is their bestselling city,?said?Michael Burke, head of LVMH Fashion. “And for others, the Design District is their top store in all of America.”
Robins has also been instrumental in expanding Miami’s cultural scene, helping launch the Art Basel Miami Beach fair and ushering in new galleries and museums to the Design District.
Outposts of popular New York City restaurants and exclusive membership clubs now define the city as much as the surf and party scene.?
Good to see you committed to stores in premium locations. Looks fantastic, good luck with sales.