Alabama Public Television的动态

??2025 Trend Alert: Sharing insights, experiences and updates on LinkedIn won't just be an exec comms nice-to-have — it is the (pronounced THEE for exaggeration) move to build influence and thought leadership in this evolving digital landscape. For PR and Communications friends in my network, check out this op-ed from Dorianne Ciccarelli and Clayton Durant with tips for leveraging LinkedIn as a communications tool. They present learnings from a December case study that involved "creating short-form video content tailored to real-time LinkedIn trending news timelines" which "outperformed our traditional written content nearly sixfold for each client involved in the test." 6x, that's teaaaa ??

For years, securing traditional broadcast placements on networks like Bloomberg, CNBC, and CNN was the gold standard for executive visibility. These appearances offered PR teams a guaranteed way to capture mass audiences and elevate leadership profiles. But today, the media landscape has shifted. Broadcast viewership is declining, even during key moments like the U.S. presidential election, as more people turn to personalized digital feeds for news. While many PR teams are still chasing those legacy placements, one platform has quietly emerged as a new broadcast powerhouse: LinkedIn. Over the past year, LinkedIn’s trending news timeline — curated by over 200 global editors — has become a go-to source for business news, highlighting executive insights around major stories. Even more notable is LinkedIn’s shift toward short-form video content, following the “TikTokification” of news consumption. This evolution is creating a fresh earned media opportunity for PR professionals to help executives connect with audiences in ways that traditional broadcast interviews can no longer replicate. I co-wrote an op-ed with my MikeWorldWide colleague Clayton Durant to break down why LinkedIn should be considered a critical broadcast opportunity for executive communication teams in 2025. Here’s a TL;DR of the key themes in our new piece via PR News:? ? ?? LinkedIn is emerging as a powerful broadcast medium, with its trending news timeline offering PR professionals a direct path to secure earned media placements that reach millions of business-focused users.? ?? The platform’s shift toward short-form video content mirrors the broader evolution of news consumption, creating a fresh opportunity for executives to deliver timely insights in a more engaging, authentic format.? ?? LinkedIn’s editorial team is increasingly acting like traditional news producers, curating content and spotlighting executive commentary — meaning PR teams can build relationships to secure placement opportunities.? ? Read the full article here out now: https://lnkd.in/es3tiQ9K

Digital newsrooms are meant to be a one-stop shop for reporters to access everything relevant to a story – to make their job just a little bit easier. Photos, videos, soundbites – it should all be there. And as much as we know a digital newsroom is crucial for an effective PR campaign, how many of us actually do it? Be honest. And if you do, are you really including everything that a modern-day journalist requires? Think like a producer – curate shots that tell a compelling story from start to finish. Ensure all relevant information, titles, names of places and locations are upfront and clear. Clunky download links and content not primed for specific mediums are all too common. What about social media graphics? Or social-optimized video? Don’t leave room for interpretation, as journalists might get it wrong which will then make your clean-up job a bit complicated. ~ Lisa Arledge Powell and Matthew Libassi via Ragan Communications and PR Daily

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Really good advice here

In PR, when you get a "yes" from a reporter, producer or editor – you're only halfway there (at best). I always joke that the better I am at my job, the more work I have to do. If you're working with a PR agency or doing your own PR, it's important to understand the gap between the "yes" and the earned media going live, because that's where you come in! Sharing a great example in the comments of a segment that aired yesterday on WBUR Radio Boston featuring panelists from a civic event that our client Revolutionary Spaces is hosting this week, secured by our rockstar team member Sloane Wilten. The "yes" was only the start of the work in coordinating this segment, which required: - Working with Revolutionary Spaces to figure out panelists availability - Setting up intro calls with the producers and the panelists - Pulling together background and prep so everyone was on the same page - And even last minute parking changes for the in-studio visit. If any one of these balls are dropped, the segment might not be what it could be, or the producers may feel frustrated, or the panelists could get lost and be late arriving. To make this happen, we need to work hand in hand with our clients to be sure everyone's on the same page, and their team put a lot of work into thinking through the panel and coordinating scheduling. Point being - these types of media hits are a thrill for us and for the client, but they also require work on all sides. The best clients are those who see us as their partners and work with us to deliver the media great stories and sources on deadline. Segment in the comments if you'd like to take a listen!

In our latest blog post, Louisa Kraitzick, Partner of Corporate and Digital at Pead discusses the evolving media landscape in New Zealand and how it is at a critical juncture, marked by the proposed closure of Newshub and changes at TVNZ. With hundreds of jobs lost, familiar faces departing, and ultimately, a significant impact on our public discourse, these changes are not just a challenge for media outlets, but a wake-up call for businesses, marketers and PR professionals alike. ?? #MediaEvolution #IntegratedStrategies #BusinessAdaptation https://lnkd.in/g7x9dZen

Many proactive broadcast PR campaigns are hooked to a calendar moment, but elevating these campaigns and achieving truly memorable and impactful results takes careful preparation and strategic planning. In his latest article, Mike Young explains more. #PRCampaigns #BroadcastPR #MediaRelations

The music industry is in the midst of a transformative era, and public relations (PR) is evolving alongside it. The core principle of managing public perception remains steadfast, but the tools and strategies employed by PR professionals are adapting to a rapidly changing landscape. https://lnkd.in/eH6mRquf