Applied Interactive的动态

When developing sales and marketing messaging, for one moment, forget what your capabilities are. Forget what your solutions are. Set all of that aside. Focus on the problems that your potential clients are focused on solving. What are their beliefs around the problem? Around potential ways to solve them? Use your opportunity to show a story of how problems are identified and solved, and the results you can create, rather than forcing a capabilities presentation in every marketing channel that exists. The mistake that we most often make is that we’re trying to convince someone “this is why you should care about our capability.” It ends up as a sales pitch and it ends up getting glossed over and ignored. Start with the problems and the beliefs that your target audience has, and your sales and marketing messaging will be much more impactful. #salesandmarketing #storytelling #clinicalresearch

Are you struggling to turn your blog into a revenue-generating machine??In my latest article, I delve into how digital product managers and creators can leverage blogging not just for traffic, but as a powerful sales channel. Discover actionable strategies to optimize your content, engage your audience, and drive conversions effectively.? ???Ready to transform your blogging efforts into tangible results? Read the full article here: #DigitalProductManagement #ContentMarketing #BloggingForBusiness https://lnkd.in/dYYH9qku

Every salesperson need not be a marketer, but every marketer needs to be a salesperson. Think sales are all about charm and a quick pitch? Think again. The key to becoming a sales master lies in understanding your product, your audience, and weaving a narrative of value. Here are 3 sales tactics you NEED to master: Features vs. Benefits: People don't buy features, they buy solutions. Highlight how your product benefits their lives, not just its fancy specs. Need, Want, Desire: Start by understanding their basic needs, then tap into their wants and desires. Storytelling can be a powerful tool here! Fitting & Pitching: Be a chameleon! Research your customer, adapt your style, and tailor your pitch to their unique situation. Bonus Tip: Follow up is key! Persistence (not pestering) shows you genuinely care. Comment below other sales tactics marketers should learn! #SalesTechniques #SalesStrategies #MarketingTips #BusinessDevelopment #DigitalMarketing #CustomerEngagement

Every salesperson need not be a marketer, but every marketer needs to be a salesperson. Think sales are all about charm and a quick pitch? Think again. The key to becoming a sales master lies in understanding your product, your audience, and weaving a narrative of value. Here are 3 sales tactics you NEED to master: Features vs. Benefits: People don't buy features, they buy solutions. Highlight how your product benefits their lives, not just its fancy specs. Need, Want, Desire: Start by understanding their basic needs, then tap into their wants and desires. Storytelling can be a powerful tool here! Fitting & Pitching: Be a chameleon! Research your customer, adapt your style, and tailor your pitch to their unique situation. Bonus Tip: Follow up is key! Persistence (not pestering) shows you genuinely care. Comment below other sales tactics marketers should learn! #SalesTechniques #SalesStrategies #MarketingTips #BusinessDevelopment #DigitalMarketing #CustomerEngagement

Every salesperson need not be a marketer, but every marketer needs to be a salesperson. Think sales are all about charm and a quick pitch? Think again. The key to becoming a sales master lies in understanding your product, your audience, and weaving a narrative of value. Here are 3 sales tactics you NEED to master: Features vs. Benefits: People don't buy features, they buy solutions. Highlight how your product benefits their lives, not just its fancy specs. Need, Want, Desire: Start by understanding their basic needs, then tap into their wants and desires. Storytelling can be a powerful tool here! Fitting & Pitching: Be a chameleon! Research your customer, adapt your style, and tailor your pitch to their unique situation. Bonus Tip: Follow up is key! Persistence (not pestering) shows you genuinely care. Comment below other sales tactics marketers should learn! #SalesTechniques #SalesStrategies #MarketingTips #BusinessDevelopment #DigitalMarketing #CustomerEngagement

Here's Why Your Sales Pitch Isn’t Working! Let’s be honest, how many times have you faced rejection when pitching your product? Too many to count, right? I get it, it’s frustrating. But what if I told you there’s a simple hack to fix it? Here's the secret: Stop informing your audience and start inspiring them. The golden rule of marketing isn’t about just listing features, it’s about creating a sense of deprivation. When your audience feels like they need what you’re offering, that’s when the magic happens. Shift the focus from explaining what your product does to showing why it matters in their lives. When you inspire them, they’ll not only understand the value, they’ll be ready to buy. P.S. Do you think inspiring your audience is more effective than just informing them? Yes or No? #marketing #sales #salespitch #digitalmarketing

Stop Selling. Start Solving. In marketing, your audience doesn’t want to be sold to—they want solutions. Here’s how to switch from selling to solving: 1?? Understand their pain points. 2?? Offer actionable solutions, not just products. 3?? Build trust through consistency. At Beckon, this approach has helped us turn campaigns into long-term relationships. Are your campaigns solving problems or just making noise? Let’s chat if you’re looking for clarity!

?????????? ?????????????????????? ???????? ?????? ???? ?? ????????????????, ?????? ?????????? ???????????????? ?????????? ???? ???? ?? ??????????????????????.... Think sales are all about charm and a quick pitch? Think again. The key to becoming a sales master lies in understanding your product, your audience, and weaving a narrative of value. Here are 3 sales tactics you NEED to master: Features vs. Benefits: People don't buy features, they buy solutions. Highlight how your product benefits their lives, not just its fancy specs. Need, Want, Desire: Start by understanding their basic needs, then tap into their wants and desires. Storytelling can be a powerful tool here! Fitting & Pitching: Be a chameleon! Research your customer, adapt your style, and tailor your pitch to their unique situation. Bonus Tip: Follow up is key! Persistence (not pestering) shows you genuinely care. Comment below other sales tactics marketers should learn! #SalesTechniques #SalesStrategies #MarketingTips #BusinessDevelopment #DigitalMarketing #CustomerEngagement

In B2B marketing, understanding your audience through buyer personas is key to hitting the mark with your message. Learn more about why personas are critical.

In today’s business landscape, the synergy between sales and marketing is your secret weapon for growth. Marketing crafts your brand’s narrative and targets the ideal audience. It generates excitement and nurtures potential leads through strategic channels like social media and advertising. It’s about creating desire and trust. Sales takes the spotlight with direct customer engagement, addressing needs, and providing solutions. It’s about building lasting relationships and transforming interest into action. Together, they are unstoppable. Marketing ignites the spark, and sales fans the flames into long-term success. When these forces align, your business doesn’t just grow—it thrives. How do your sales and marketing teams drive success together? #SalesVsMarketing #BusinessGrowth #StrategicSynergy #UnleashPotential