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Harnessing the Power of Modern Political Advertising In today's competitive political landscape, it's not enough to rely on traditional media alone. With the rise of digital platforms and advanced data analytics, campaigns now have the tools to target specific voters with precision like never before. In my latest Substack article, I dive deep into the strategies that are reshaping political advertising—from CTV and OTT to social media and targeted digital ads. I also highlight the importance of having an experienced political consultant on your team to navigate these complexities and ensure your message reaches the right audience. ??? Check out the full article and discover how to elevate your campaign strategy. #PoliticalCampaigns #DigitalAdvertising #CTV #OTT #PoliticalConsulting #CampaignStrategy #DataDriven #Elections #TargetedMarketing #Leadership

Great interview with Ad Age and LG Ad Solutions, Keith E. Norman on how CTV is changing the game for political marketers this election cycle. One of my favorite benefits Keith touches on in the interview is that CTV allows for zip code targeting, which ensures that the political ads voters are seeing are for their specific zip code and not the larger DMA a traditional broadcaster has. For us voters this means we are more likely to only see political ads that are more relevant to us. Definitely worth a watch, especially as the elections heat up. ?? https://lnkd.in/e7D4vThD

????? Political Ad Spending: The 2024 Landscape ???? Did you know? Political ads will make up 11.7% of US linear TV ad spend and 5.4% of CTV ad spend in 2024. But there's more: ?? Total political ad spend could reach a staggering $12 billion this election cycle! ?? CTV is the rising star, with political spending expected to hit $1.34 billion ?? Digital channels will attract $3.46 billion, a 156% increase from 2020 ?? 76% of presidential campaign budgets focus on just six swing states ?? What does this mean for you? ?? Expect a flood of political ads, especially if you're in a battleground state. ?? CTV viewers might see more targeted political messages. ?? Non-political advertisers are adapting strategies to compete for ad space. ?? Dive deeper into how political ad spending is reshaping the media landscape. ?? Read our all slides to understand the impact on voters, and the future of advertising! #US #USElections #USPolitics #PoliticsAdvertising #PoliticalAdSpend2024

2024 was a historic year for political advertising, with a record-breaking $11 billion spent across platforms. Data-driven local video played a central role in this surge, especially as campaigns prioritized targeted, locally relevant messaging. In our December 2024 edition of ‘The Political Pulse: How 2024 Changed Political Advertising Forever,’ we explore the trends that defined the election cycle and what’s ahead for political campaigns as we move into 2025 and beyond. Read the full article >> https://bit.ly/3VYGZRi ???? Key Insights:? ? Local video’s growing influence: 68% of Americans say that local ads are more relevant to them compared to national ads, underscoring the power of localized messaging in political campaigns.? ? Streaming video (CTV) on the rise: Ad spending on CTV?grew by over $1 billion in 2024, jumping to nearly 21% share of total political ad spend—making it the second-largest platform after broadcast TV, according to AdImpact.? ? Battleground states were crucial: Over $3 billion was spent in key swing states like Pennsylvania, Michigan, and Wisconsin, highlighting the importance of these regions in shaping 2024 election outcomes. Looking ahead, 2025 special elections and mayoral races, plus the 2026 midterms, will see these trends continue to evolve. Data-driven local video and cross-platform advertising are set to remain central to political ad strategies for the foreseeable future.? Do you need to level up your local advertising game? Get in touch with Locality's streaming, broadcast, and political advertising experts near you >> https://bit.ly/3Uulo1Q #PoliticalPulse #Election2024 #AdSpending #LocalVideo #Data #Streaming #CTV #ElectionMarketing #PoliticalAdvertising #WeAreLocality #LocalImpact #LocalAdvertisingMadeEasy

The 2024 political season is unlike anything seen before. Does your media strategy match? Great read below on the value of streaming FAST channels to reach valuable voters. As the countdown to the presidential election begins, it’s clear that traditional strategies need a reboot. FAST channels offer an overlooked avenue to engage voters through advanced and expansive reach and a nuanced understanding of viewer preferences. FAST isn't just an option in the race to win minds and votes—it’s an imperative. Read more of what Magnite's Head of Political Demand Erik Brydges has to say in our blog:

Tomorrow’s Election Day, and here’s a real look at how political ads get done on CTV. ?? At Advertising Week NY, Daria Grastara, CEO of Direct Persuasion, gets straight to the point about the hurdles in political advertising. With strict limits on first-party targeting (yes, political ads are held to a different standard), her team has to get creative. From using a “cost-quality matrix” to saturating high-quality CTV environments first, it’s all about maximizing impact where it matters. Political campaigns on CTV? Definitely not a one-size-fits-all game.

Explore why radio political advertising creates the most reach and how to position this to political ad buyers. #politicaladvertising #radio #massmedia #reach #election2024 #localmediasellers https://ow.ly/zzb350Ru1bz

There’s no avoiding political ads these days. But specifically on TV, how do you cut through the huge wave of political ad noise to get your message across? Using the history of television advertising in politics and current data trends, we explore strategies for non-political advertisers during this record-breaking season of political spend, including:? - Understand the political advertising calendar. - Plan for preemptions. - Emphasize unique selling points. - Supplement with other advertising channels. Integrate these into your marketing strategy to continue efficiently reaching your target audience, both in the 2024 elections and beyond. #MarketingStrategy #PoliticalAdvertising #TVAdvertising #MarketingTrends #2024Election https://lnkd.in/gemdbR8t

CTV Traffic Surge: advertising opportunities in the US Elections 2024 ?? As we gear up for the 2024 US elections, Connected TV traffic is skyrocketing, bringing lucrative opportunities for the advertisers aiming to reach voters via streaming services. Here's what you need to know: ?? Political CTV ad spend is projected to reach $1.3 billion, a 33% increase from 2023. ?? CTV allows hyper-local targeting, crucial for swing states like Arizona and Georgia, where precise voter engagement can sway results. ?? Interactive CTV ads are driving higher engagement rates by encouraging viewer participation through real-time polls and QR codes. CTV's ability to combine expansive reach with precise targeting makes it an indispensable tool for the political advertisers in the 2024 election cycle ?? #myfeature #myfeature_news #ads #ctv #ott #uselections #advertising #programmatic

Truth Social is making a bold push into TV advertising ahead of Election Day, marking an interesting move in the media landscape. This strategy highlights the growing role of social media platforms in political discourse, but also raises questions about the blending of traditional and digital media approaches. As we head into election season, it will be fascinating to see how these platforms shape voter engagement and influence public opinion. #SocialMedia #Marketing #Election2024 #MediaStrategy https://lnkd.in/gdmPWXR9