Aperiam Ads的动态

Some commentary on this exact article in tomorrows first ever AdTechGod Newsletter. ??

"To include, or to exclude - that is the question". Love to see increased industry chatter around this topic. While I agree with Lou, that inclusion lists are safer than exclusion lists, tools exists that allow advertisers to do both, and with full transparency. Zefr has been ahead of this conversation for years and the first to offer advertisers with options across both tactics. Real-time exclusion (or inclusion) lists, validated, measured and optimized by AI that leaverages LLMs. Whoa!!

Need to create 4 Programmatic T's: Transparency,Transformation,Trust,Truth As recently as two ANA conferences and ANAs Bill Duggan's summary of ANA led marketer research on programmatic transparency,Assn National Advertisers, aka ANA, is helping marketers transform programmatic from digital supply to Digital Value...and ANA legal executive, Keri Bruce, is urging marketers to update agency contracts to get agencies to Improve programmatic. The above words are all about getting programmatic to be focused on creating the digital media VALUE chain so mktrs can accelerate business growth. NOTE: All of the above are important ways to Execute ANA Chair Marc Pritchard's 2017 industry request to take the crap out of the digital media supply chain.

The next blog post in our series on the implications of the ANA’s bellweather Programmatic Transparency Study and what marketers can do to address the implications has been posted on the ANA’s website at: https://lnkd.in/evKVT2Tr. The post includes a step-by-step guide on how to make programmatic media better so that you can continue to support the open web and benefit from it in the process. Read why we are recommending discontinuing exclusion lists going forward. Also, the Association of National Advertisers, in partnership with TAG TrustNet is planning a half-day session on the afternoon of Monday, June 17 in Cannes to review the results of the study, discuss data symetry in a panel that I will be moderating and explore how the brand new ANA Benchmarking Initiative will give members a monthly view on not only the progress that they are making in addressing the implications of the transparency study, but also able to incorporate sustainability and DEIB goals in the same benchmark. Please check out this link and register to attend if interested in these important topics: https://lnkd.in/ejHM-JFF #SupplyPathOptimization Fiducia, #Programmatic, FxM, #Transparency, Adform, WFA, Robert Rakowitz, AdExchanger, The Trade Desk, Ian Colley, Allison Schiff, Ad Net Zero, John Osborn, Joe Zawadzki, Aperiam, Jeffrey Hirsch, Michelle Hulst, John Piccone, Gerry D'Angelo, Tim Brown, Bill Duggan, Amy Williams, #CannesLions24, Cannes Lions International Festival of Creativity

This perfectly highlights why #curation matters—advertisers gain smarter, more effective reach, and publishers unlock new revenue opportunities. At Mavern Media, we’ve built our approach around these principles, delivering tailored solutions that drive meaningful results for both sides of the equation. Thanks for another great breakdown on this topic Tim Peterson and Digiday.

Inclusion and transparency will drive the future digital media ecosystem.

Research Briefing: Despite challenges, marketers plan to increase programmatic spending in 2024 In this edition of the Digiday+ Research Briefing, we examine the challenges marketers are facing within the programmatic ad market, what publishers are saying about diversifying revenue streams and how YouTube refined its pitch ahead of last week’s upfront event, as seen in recent data from Digiday+ Research. https://lnkd.in/eqwgyyQs

News Environments as a Safe and Effective Place for Advertisers with Business Insider In this episode of The Advertising Forum's Transparency Series sponsored by DoubleVerify, Jeannie (Gammon) Olliver, the SVP of Revenue Operations at Business Insider, discusses how trust and transparency can help publishers and content creators increase their revenue and contribute to a healthier digital advertising industry. The conversation highlights the importance of being a credible and trusted source of information, the need for greater transparency with brands and measurement tools, the role of advanced tech and measurement in understanding users and optimizing ad experiences, and the value of news environments for advertisers.

This kicks off the follow-up to the ANA programmatic media transparency study. Our ongoing programmatic media benchmark.