Ape Beverages Co的动态

What’s the one thing that catches most brands off guard when they start working with combat sports athletes? It’s the intense loyalty and passion of the fanbase. Combat sports athletes bring a level of authenticity that's hard to replicate. Fans aren’t just watching a sport. They’re following a lifestyle, and they expect the same dedication from the brands that partner with their favorite fighters. Brands that recognize this and lean into the raw, unfiltered nature of combat sports can forge deep, meaningful connections with this audience. It's more than just visibility. It's about becoming part of the fight. #sponsorships #brands #athletes #sportsbusiness

PRIME is one on the list that is worthy of a full Case Study. Tom Ochoa outlined it really well. What started out with the murmur of a "hype machine" has quickly been established as a player in this beverage space. Hoping the PRIME crew are future guests on the Fozcast - The Ben Foster Podcast to break this all down! They are tapping into big name athletes, world famous teams, and affiliating themselves with a wide variety of major assets that are creating credibility, brand recognition, and energy (pun intended)! They have utilized influencer owners who are very much bought into the brand and putting the full force of their social media strength into the product. Sports Business Classes - - What is next for PRIME? Are they poised for a massive buyout from a large beverage brand? What threat do they pose to the likes of Gatorade (a distant number 1 in this space)? Speaking of Threats, lay out a SWOT analysis for PRIME. Pick a space - strengths, opportunities, threats, or weaknesses - and go deep. Based on that aspect, what is a path forward to market leadership? Los Angeles Lakers Ben Foster University of Oregon Lundquist College of Business Temple University's School of Sport, Tourism and Hospitality Management Fox School of Business at Temple University UO Sports Product Management Master’s Program Portland State University - School of Business Jesuit High School Portland UCLA Anderson School of Management Harvard Business School #SportsBusiness #SportsMarketing #sportsbiz #sportsbizprof #KSI #PRIME #fozcast #cyclingGK

??PRIME Partner with LA Lakers ?? 2022 - Kids & Parents scrapping in supermarkets for the drink! So many people were dismissive of the brand, KSI & Logan Paul and their “influencer marketing” All I’ve heard is “The hype will die down” YES it will and yes it has, but that was stage one… sell stock, generate cash, consumer engagement and grow a reputable brand with a solid RSP! At this point they start making their long term moves and putting PRIME firmly Into the world of elite level sports! 2023/24 Prime sign deals to become the official hydration drink of Barcelona, Arsenal, Bayern, Dortmund, LA Dodgers, UFC & WWE and now The Lakers ??(plus more) Not to mention their athletes and ambassadors ???? Pat Mahomes, Alisha Lehmann, Haaland, Central Cee, Israel Adesanya and many more ?????? Collabs, reaction videos, taste test videos with Mr Beast , PewdyPie and co to work that YouTube algorithm and gain ridiculous views and exposure ?? Multiple cultures, countless top class athletes and the most effective marketing of a product I think I’ve ever seen! ?? I’d love To see the impressions PRIME have made in the digital space!!! This model is the future and whilst it appears like common sense, how PRIME have executed their strategy is phenomenal ???? The guys are rumoured to have approx 20% equity each in PRIME!! Carry on this trajectory and they’ll be in the Billionaire club very soon ???? #primehydration #sportsmarketing #sportsadvertising #arsenalfc #barcelona #ufc #wwe

Netflix's recent deal to stream WWE matches looks like the streamer's first big move into licensing live sports rights, but that's not how the company sees it. Head of nonfiction sports Gabe Spitzer told me, "We are not into licensing live sports rights at this point." He added that the WWE deal “is more of a pure licensing play, and we license things all the time,” comparing it to TV law drama?"Suits." “It’s sports entertainment, and that’s even what WWE says as well," he said. "I wouldn’t say it fits necessarily one side or the other.” His position on the matter helps Netflix avoid acknowledging any interest in high-profile leagues like the NBA, as is?rumored to be the case. It also raises the question on whether scripted fights are "sport."?Nevertheless, the steps Netflix is taking could be useful preparation for the future. “There’s a general expectation that at some point—not tomorrow, but in a few years—they will have to consider [broadcasting major sporting events]," AllianceBernstein analyst Laurent Yoon?told me. “They need to start thinking about this because it’s not something they can do right away." Feels a bit like Netflix's current live events are practice for what's to come, eh? Read on for more on why Netflix doesn't need major sports right now, why other streamers do, and why WWE is a play for growth outside the U.S., for Fortune:

NASCAR has followed in the footsteps of the NBA, WNBA, and MLS by announcing a new in-season tournament (IST).? ? Beginning in 2025, the NASCAR season will feature the NASCAR Cup Series where 32 of the league’s 36 drivers will compete in a five-event ‘series-within-a-series’ for a standalone $1 million prize pool.?? ? Despite only having one IST under their belt, the NBA has set the bar high for what these can deliver. Massive attendance, increased broadcast viewership, new social media engagement, and incremental commercial revenues are just some of the benefits that NASCAR will hope to replicate.? ? US leagues can be influential in setting trends that other markets adopt, so could we see an in-season tournament emerge in Australia?? ? A few initial thoughts spring to mind that could require unique models for this market: * Recovery times – Australia’s leading sports leagues, the AFL and NRL, are physically demanding and require significant time between games to allow players to rest, which could drag out the tournament’s length. Would a format change be needed to facilitate the most popular leagues? Might leagues consider bringing back AFLX and NRL Nines formats for an IST? * Financial incentives – US leagues incentivise players for the IST with large cash prizes, would local leagues be able to offer the prize money needed to ensure the events aren’t seen as just a distraction from the ‘main event’? Or would a different incentive have to be considered e.g. main competition points? * A 2nd Chance – as Australian leagues don’t currently operate on a relegation/promotion model (making games for bottom ranked sides exciting right to the end), might an IST provide an incentive (and opportunity) for teams who are in the bottom half of the table to rally and win a stand-alone event in the tail end of their season? * Hosting Revenue – the likes of Gather Round and Magic Round are win-wins for rightsholders and the cities that pay to host them. Would rightsholders see the opportunity to sell guaranteed hosting rights for an IST to cities as both a revenue driver and opportunity to grow the game in non-traditional geographies? Sign up to the Gemba 3Peat newsletter to keep up-to-date with all things sport and entertainment. Link in comments?#Gemba3Peat

Why have combat sports gained exponential popularity? It might not be what you think. It's the stories that fans follow, and there is something to be said about the drama and narratives that are making it more than just a fight. It's the rivalries, the comebacks, and the personal journeys of underdogs turning champions. It's about athletes overcoming obstacles, both in and out of the octagon, that resonates with the audience on a personal level. The human element of combat sports captures the hearts of fans worldwide. With the rise of digital platforms, access to these stories has been democratized. Fans can follow their favorite fighters on social media, watch behind-the-scenes content, and stream fights from anywhere in the world. This accessibility has broken down the barriers between athletes and fans, creating a more intimate and engaged community. EXAMPLE: I think about a recent storyline from UFC 299 when Dustin Poirier faced off against former French Foreign Legion special operator Benoit Saint-Denis. The French fighter Saint-Denis has come off a string of devasting victories and grizzled veteran Poirier had just come off a devasting knockout loss. Dustin was penciled in as a massive betting underdog and has never lost twice in a row in his 38-fight record. Poirier went on to silence his critics with a massive knockout of his own. Afterward, Dustin appeared on the Ariel Helwani show and spoke about how he overcame his loss by shutting out everything and everyone and just going to work. He spoke about the dark place he was in after his loss and how he worked hard to battle those emotions to become a title contender yet again. The strategic marketing and branding efforts by organizations like the Ultimate Fighting Championship have turned combat sports into a global phenomenon. They've managed to package and sell the excitement, the danger, and the spectacle of the fight in a way that's appealing to a broad audience. Combat sports have always been about more than just a physical contest. We're just finally understanding that they're a platform for storytelling, personal connection, and shared experiences. That's why they've gained exponential popularity. #linkedinsports #sportsbusiness #combatsports #exponentialgrowth

?? The Rise of Sports Livestreams on YouTube ?? Did YOUKNOW? Livestreaming is transforming fan engagement beyond major sports, particularly with motor and combat sports. In North America, interest in sports livestreams has surged by 26% in two years. Channels like UFC and WWE are not just about live events; they offer everything from weigh-ins to behind-the-scenes content, engaging over 100 million followers. ?? As fan habits evolve, there’s a huge opportunity to tap into this lively digital arena.

The excitement is back—football season is here! The Premier League and Championship are kicking off again, bringing with them a tidal wave of passion, anticipation, and unrivalled fan engagement. This is more than just the start of another season; it’s a golden opportunity to see how your brand can step into the spotlight and connect with millions of dedicated fans across the globe. Imagine your logo on the kits of iconic teams, seen by packed stadiums and millions of viewers tuning in from home. Picture your brand as an official partner, intertwined with the thrilling moments that define each match, each goal, each victory. Football isn’t just a sport; it’s a culture, a community, and a powerhouse of brand visibility. Sponsorship in the Premier League and Championship offers unmatched exposure and credibility. Whether it’s kit sponsorship, stadium advertising, or official partnerships, these assets provide a platform for your brand to be part of the action, the emotion, and the narrative that captivates fans week in and week out. Don’t just watch the season unfold— contact us and we can help you be a part of it. Partner with us and position your brand at the heart of one of the most watched and celebrated sports in the world. Let’s make the coming seasons, a winning one for your brand. #Football #PremierLeague #Championship #Sponsorship #Branding #SportsMarketing #BusinessOpportunities #Soccer

Do people really follow a whole sport or do they follow a team and a few key people? Would more people listen and act on what the NBA says or what Lebron says? If you're looking to connect with the fans of a sport a more curated, personal experience with the right athlete could be just the entry ticket to foster genuine connections with your target audience. #sportsmarketing #athletepartnerships #engagement #sponsorships #marketingtrends #peoplefollowpeople #marketing #sportssponsorships

New Post: The Digital Transformation of Combat Sports Marketing - https://lnkd.in/gEFifWhn - Every industry that developed alongside the internet has benefited from digital marketing, including today’s combat sports. While the WWE enjoyed a lot of mainstream success in the ‘90s, more fierce combat sports like MMA were still in their infancy. Now the UFC is a powerhouse industry, and it owes a lot of it to their digital marketing strategy. Combat Sports on the Internet Any MMA fan knows that the UFC started out of a half-filled sports arena, broadcast to less than 100,000 people. Since then, the championship has become the biggest combat sports promotion in the world with $11.3 billion recorded revenue for 2023. It owes a lot of its 2010s success to the streaming boom, where live fights became very popular online. Needless to say, the internet leveled up pretty much every industry it came into contact with. That includes the markets surrounding combat sports, which became more easily accessible through websites and downloadable apps. For a modern example, check out the McGregor vs Chandler betting market ahead of UFC 303 where McGregor is the favorite to win with -110 odds. For the most engaged fans, betting on MMA matchups has become a way to show their support for their favorite fighters. Beside access to fights and betting markets, the internet also paved the way for viral marketing. Every knockout punch, spinning kick, and upset submission could be easily documented and posted online by the UFC’s official accounts on YouTube and other social media. It’s worth mentioning that the UFC was saved by something else before the internet came along. In 2005, the UFC were in dire straits when they decided to launch their The Ultimate Fighter reality series. It was a runaway success that got fans invested in the athletes behind the fights, culminating in Forrest Griffin’s showdown against Stephan Bonnar. The show imbued MMA with the character drama previously displayed by the WWE, except the fights were real and no outcomes had been pre-determined. Fighters Are Influencers Influencers are one of the main pillars of digital marketing. They can provide authenticity in online landscapes, where it can be in short supply. They can also bring a product or service to audiences who wouldn’t typically discover them. In the combat sports ecosystem, fighters comfortably settled into an influencer position without even realizing it. Most savvy fighters have personal social media accounts nowadays, used to air their thoughts about a variety of topics. Naturally, they talk a lot of inside baseball and hype up their upcoming fight appearances. By doing this, they’re creating a unique dynamic not seen anywhere else in influencer marketing. They aren’t paid influencers selling a product, they’re fighters with big egos trying to sell themselves. They get paid by showing up and (hopefully)