??A MacGyver for CEOs who want to save money, make money, stay out of trouble, & have FUN??
"Culture is not jellybeans at the center of a table at Easter. Culture is a methodology of accountability & the way we treat each other." – Charlie Workmon We've all seen the stories (or, sadly, felt the effects) of a company that grew too fast, whether by acquisition or other forces, & lost its very essence in the process. Core values, mission, & purpose got lost in the furious attempt to grow, & not even the brightest business minds could save it. How, then, does a small logistics company in Charlotte, NC, led by a college dropout from Ole Miss, grow from $13M to $400M in just four years & not lose its soul? For its leader, Charlie, the answer is clear: culture. Not "words on the wall" culture, but a non-negotiable culture that centers on love, service, & improvement; directs every decision, even during times of growth; and values & empowers people while connecting them to something bigger—game-changing culture. If driving both profit & purpose resonates with you: ??Download Charlie's episode of the Anything but Typical Podcast (link in 1st comment). ??Find him on LinkedIn or RLX dot us. Charlie must have taken a page out of Richard Branson's playbook. "Purpose-driven companies attract the best talent, have the most loyal customers, & ultimately achieve greater success." Agree? #anythingbuttypical #ripplemakerz #entrepreneur Ben McDonald Riverstone Logistics BGW CPA, PLLC
