Anthem Content的动态

Content marketing has always been an effective way to attract and retain customers by creating and distributing content that's relevant to them. Here are Four B2B Content Types and When to Use Them in the Buyer's Journey: https://lnkd.in/ecqZUFF4 Author: Libby Covington, featured in MarketingProfs

Request Your Free Guide Now: "Secrets to Successful Content Marketing" Best practices for strategy, creation, and leverage While content is nothing new, it continues to prove itself to be a powerful strategy for B2B Marketing and Sales pros. It has the power to drive traffic, to build instant rapport, to simultaneously nurture an infinite number of qualified but not-yet-ready-to-buy prospects. This report was designed to help you conceive, create and leverage content for your business, brand or organization. Download the guide to get started today! Offered Free by: Heinz Marketing

In the world of B2B marketing, content is king – but not just any content. It's about delivering valuable, insightful content that educates and inspires your audience ?? We specialise in crafting content strategies that speak directly to the needs and challenges of businesses in your industry. Let's collaborate on creating compelling content that drives results and positions your brand as a thought leader in the construction sector. #B2Bmarketing #marketingproductivity #cognitivemarketing #constructionUK #constructionindustry #businessgrowth #ConstructionSector #thoughtleadership

Don’t make this content marketing mistake ? Often when i work with B2B clients they are using messaging/verbiagethat makes sense to them and creating content to drive “sales” but at the end of the day it’s about your ICP and what they are searching, how they are digesting content, and how we can create to get their attention. When building content strategy keep this in mind because what you don’t want to do is hinder your efforts because you’re only thinking about you and not them. Try this, this week: Speak with your audience ask them, ask your customers, research what is being questioned around your industry. (Key you’re building community while also building the right content by doing this)

Make it once, use it often. A principle we apply (often) across content marketing, repurposing high quality evergreen content that's rich in value and offers plenty of multi-channel opportunity. That insight piece you just posted on Place North West? Put it in your newsletter, shout about it on socials, and publish it on your own blog. (That's literally what we're doing here.) And there's no better piece of written content to do this with than a case study, showcasing what you've done for a client, and telling a story in which you're the hero of the hour. Case studies work when they... ?? Tell a compelling story ???? Are written from the perspective of your client (market oriented) ?? Show, as well as tell Find out how we write compelling case studies that generate leads for our clients... https://lnkd.in/ej39ghHF #marketing #contentmarketing #b2b #builtenvironment

85% of decision makers believe that high-quality thought leadership content improves their perception of a brand, but 71% report being disappointed with the quality of gated content. Want to win over decision makers? Reframe your thinking around content marketing with our report. #B2Bmarketing #contentmarketing #B2B Source: Agility PR Solutions

14 years in, here are some of my core beliefs about content marketing: ?? Access to information and ideas can change lives for the better—this is content at its best. ?? Creating content doesn’t entitle you to attention—you have to *earn* attention. ? Most B2B brands focus on blending in rather than standing out, which is why content fortune favors the bold. ?? Everything you put out either strengthens or dilutes your brand. Think about this every time you hit the Publish button. ?? Content rarely succeeds in a vacuum. It performs best when it’s integrated with other marketing channels and product initiatives. ?? You can't expect mind-blowing results when you're investing the bare minimum. This doesn't work anywhere else in life so why do you expect it to work with content? ? There are no content marketing emergencies. Prioritize thoughtfulness over false urgency. What would you add??? #ContentStrategy #ContentMarketing #SaaSMarketing

High-quality content is a critical piece of so many GTM strategies, for both B2C and B2B... Nothing undermines the effectiveness of that strategy quite like careless mistakes. Whether it's typos, missing words, or factual mistakes - errors sabotage your content marketing. We teamed up with Khoros to share proven best practices for publishing error-free content. Read the full blog: https://lnkd.in/dxTwKACt

Content marketing is not just about chasing 'leads'. Content is your best tool to build long-term trust. Did you know 93% of your B2B buyers are not ready to buy? You need to create valuable content for that audience too. So when they're ready to buy, - They trust your brand - Think of you first

According to the Content Marketing Institute (CMI), 73% of B2B marketers and 70% of B2C marketers integrate content marketing into their strategies. Enspired+ helps you in crafting tailored content strategies to amplify your brand's presence. Let's strategise together for impactful results with our on-demand marketing solutions! ???? . . . #EnspiredPlus #marketing #marketingagency #socialmediamarketing #onlinemarketing #digitalmarketing #contentmarketing