Our president and founder, Richard Schneider, recently sat down with NBC News to discuss an important topic: how to choose the right indoor TV antenna. With so much misinformation out there, it’s crucial to be well-informed before making a purchase. Richard’s expert advice can help ensure you make the best choice and avoid common pitfalls. https://lnkd.in/g5vEmnYf #cutcable #TVantenna #NBCNews
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Let’s recap some key learnings from our webinar yesterday “The Connected TV Revolution: Navigating the new era of video”.
Let’s recap some key learnings from our webinar yesterday “The Connected TV Revolution: Navigating the new era of video”. ??Connected TV increasingly finds its way to our living rooms (and beyond), offering a new and unique video experience, combining the strengths of linear TV and online video. ??Advertising on Connected TV is valuable, thanks to a high ad acceptance and co-viewing, increasing the value of your online video impressions. ??Not all Connected TV is the same: long form platforms on a TV screen offer the superior viewing and ad experience. Thanks to all the speakers for their valuable contributions! To watch the full webinar: https://lnkd.in/enbxbshz
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Did you know? Households tuning into traditional TV spend an impressive 6 hours daily! ?? For those who watch, time spent with traditional TV isn’t just fleeting—it’s significant. Here’s the breakdown: ?? 90% of viewing is live ? 72% of it happens outside prime time ?? Avg. household watches across 27 networks ?? Cable viewership is still strong, with an avg. 67% With a strategic, data-driven approach, we ensure your brand reaches the right audiences at the right times across top networks. Let’s make every second count!
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The TV landscape is shifting as Linear TV and connected TV (CTV) lead the way. Are you prepared? Hear from industry leaders on the future of TV. Learn how Experian's data and identity solutions can deliver outstanding results in advanced TV advertising ? https://lnkd.in/gAn4bTP9
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The TV landscape is shifting as Linear TV and connected TV (CTV) lead the way. Are you prepared? Hear from industry leaders on the future of TV. Learn how Experian's data and identity solutions can deliver outstanding results in advanced TV advertising ? https://lnkd.in/eZUjdjyH
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Accelerating global collaboration & revenue for strategic initiatives to deliver results
The TV landscape is shifting as Linear TV and connected TV (CTV) lead the way. Are you prepared? Hear from industry leaders on the future of TV. Learn how Experian's data and identity solutions can deliver outstanding results in advanced TV advertising ? https://lnkd.in/gKp6p-dZ
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Customer Success Manager focused on the Health Vertical at Experian Marketing Services
The TV landscape is shifting as Linear TV and connected TV (CTV) lead the way. Are you prepared? Hear from industry leaders on the future of TV. Learn how Experian's data and identity solutions can deliver outstanding results in advanced TV advertising ? https://lnkd.in/gUa-Qg7h
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Assisting healthcare organizations improve the effectiveness of their multi-channel engagement and marketing efforts.
The TV landscape is shifting as Linear TV and connected TV (CTV) lead the way. Are you prepared? Hear from industry leaders on the future of TV. Learn how Experian's data and identity solutions can deliver outstanding results in advanced TV advertising ? https://lnkd.in/g6A9sW8T
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With the rising costs of cable and satellite services, it's easy to see why television consumers looking to save money are rediscovering the old fashioned but tried and true method known as the TV antenna. https://lnkd.in/ebGctqAm
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Emily Bromley and a panel of industry experts will dive deep into the evolving world of Connected TV (CTV), exploring the migration of linear ad-sales, FAST, Advertising-based Video On Demand, and the rise of super-aggregators. Discover the exciting opportunities and challenges shaping the future of TV! Learn more here: https://bit.ly/4cPMZkZ #NYCTVWEEK
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Customer Success Leader, Saving the world from ineffective marketing one customer at a time!
Join us for a webinar that challenges the notion that "linear TV is dead" and takes an evidence-based look at the evolving landscape of television advertising. You’ll learn: ?? What the data says about linear and Connected TV effectiveness ?? How consumers and marketers are thinking about the blurring lines between different forms of TV ? Why adopting an all-inclusive approach to TV will set your campaigns up for success Register now ?? https://lnkd.in/e3EQWNA7 #MakeitWARC #MarketingEffectiveness
