Anne Gregory的动态

There he is, right at the center of the photo: the first engineer to ever be awarded PR Professional of the Year by the prestigious PRWeek. Our dear and admired Miguel Lucas has won in the Europe category. The organization has thrilled all of us at LLYC with this news, especially those of us who are fortunate enough to work directly with him. It's a quadruple delight! 1. It’s a huge boost to our firm’s strategy, which first invested in natural language processing in 2012, and then in artificial intelligence in 2018. With the vision of Jose Antonio Llorente Herrero (who foresaw the need for these investments) and under the leadership of Daniel Fernandez Trejo we brought on Miguel and José Luis Rodríguez Hernández to dive into these areas. Today, our communication, marketing, and public affairs services wouldn’t be what they are without their algorithms. 2. It reinforces our commitment to innovation. Miguel leads our department, which allocates 30% of its capabilities to exploring trends that we believe can add value to our clients and 70% to developing solutions that we integrate into our specialties. 3. It shows that diversity produces incredible results. Engineers now sit at the table with creatives, political analysts, social media specialists, performance experts, media professionals, and a long list of other diverse professionals to tackle the challenges of the brands and companies we work for. This fusion not only enriches us but is essential to meet market demands. 4. It embodies a principle we’ve always held dear: beyond brilliance and talent, more important than emotional intelligence and other skills, we need professionals who are, above all, good people. Miguel is one of many examples at LLYC that showcase this essential ingredient. I’ve worked with him for 23 years. He’s among my most cherished friends, and I’m proud that many of my LLYC colleagues have enjoyed working with him long before he officially joined the firm. We all admire him, and those who interact with him also love him. Let this photo capture the emotion shared by Alejandro Romero Paniagua, our Global CEO, Luisa García, our COO, and myself, on behalf of all partners and colleagues, for our teammate’s success. We’re on cloud nine! The occasion calls for it—we’ve made history in our industry. (I also want to thank our corporate director, Albert Medrán for recognizing Miguel as our best candidate for these awards).

The public relations industry plays a vital role in fostering trust in AI and will be key to its responsible adoption, according to Ronn Torossian, 5WPR Chairman and Founder https://odwpr.us/4hWyLmf

Adetola Fajembola, writes on the opportunities and ethical considerations of AI in public relations. Read the full article below. You too can share your thoughts. Email us at [email protected] #WorldPRDay #WPRD2024

The public relations industry plays a vital role in fostering trust in AI and will be key to its responsible adoption, according to Ronn Torossian, 5WPR Chairman and Founder https://odwpr.us/4hWyLmf

What does it mean to "create" or "develop" content? Add this to the (tall) pile of linguistical questions that need answers as we navigate the deluge of #AI and #ML-driven tools across the Internet. Section 230 of the Communications Decency Act of 1996 (CDA) has long been a liability limiting go-to for tech companies against plaintiffs who allege damages relating to information obtained from the Internet. Under the CDA, "no provider or user of an interactive computer service shall be treated as the publisher or speaker of any information provided by another information content provider." An "information content provider" is a person/entity "responsible" for "the creation or development of information provided through the?Internet?or any other?interactive computer service." But "creation" and "development" are not defined. This is assumedly because, in 1996, the meaning of those terms was relatively obvious to members of Congress. Interestingly, though, A.W. Ohlheiser asked Google, "Is Google a publisher." Google responded: "Google is not a publisher because it doesn’t create content." When Ohlheser searched this phrase in quotes, he writes, the search engine displayed 0 results. If this information isn't from another "information content provider," where did it come from? If Google compiles search results to generate an "overview," does that meet the definition of "create" or "develop" under the CDA? In recent years, CDA protections for technology companies have endured legal challenges. In 2023, SCOTUS unanimously upheld "publisher" protections in Twitter, Inc. v. Taamneh. On behalf of the Court, Justice Clarence Thomas wrote that an assertion that technology platforms do anything more than "transmit information by billions of people" and should be held liable "for any sort of wrongdoing merely for knowing that the wrongdoers were using its services and failing to stop them" would "run roughshod over typical limits on tort liability." Translation: Our legal system is not equipped to address claims related to emerging technologies. But we already knew that. Inevitably, someone will remark that more legal standards have the potential to stifle innovation. However, aside from essentially barring consumers from legal recourse, the imprecise language of the CDA creates legal uncertainties for companies developing innovative technology like AI Overview. If you have ever built a compliance program only to have to overhaul it a year later because a Final Rule clarifies a decades-old definition, you get. If you have ever built a product line only for changes in the law to dismantle your ability to successfully market that product, you get it. If you have ever had to build multiple UXs to comply with various state consumer privacy standards, you get it. Uncertainty is expensive and changes corporate risk tolerance in such a way that prevents meaningful, safe innovation. Congress can no longer avoid its duty to innovate.

My key takeaways from #INMA2024 World Congress: From Earl Wilkinson - Biggest challenge is change management? - There’s no subscription ceiling (but maybe we think about subscriptions all wrong) - Publishers are more optimistic about advertising this year - Journalism remains the foundation of our business but consumption modes have changed profoundly - Resistance to change in the news industry is real - Our North Star should be influence and impact - The pace of tech change is overwhelming and we need help From Joseph Kahn (NYT) - Covering Trump is a massive challenge and editors need to have a thick skin - AI offers great possibilities for automated translation and new storytelling formats From Mirja Cartia d'Asero: - This is the time when AI can kill democracy From Katie Vanneck - GenAI is more disruptive for B2B than B2C - Humans still want curation by humans - We need to use platforms to our benefit, not play their game From David Rhodes - Differentiation is, among other things, question of talent that attracts people to your brand From Michael Boggs - Opportunities to monetise grow exponentially with AI generated audio - Human touch and transparency are crucial for user adoption From Minos Bantourakis - AI’s potential impact on global economy is estimated at $17 -26 trillion annually - Technology cannot be stopped but it’s value neutral and it’s up to us what we do with it - Misinformation and disinformation are the most severe global risks in the next two years From Mathias D?pfner (Axel Springer) - LLMs are either the end or the beginning of journalism - We need legal framework to protect IP - Gap between AI users and producers is widening - Lines between journalism and activism are increasingly blurred Thank you for having me.

Coming out of a Chief Communications Officers Roundtable on Emerging Trends and Tactics at the Mid-Atlantic MarCom Summit last month, PRNEWS lists best practices for #AI, #SocialMedia and #DigitalPR. Learn more below!

What's thé hot topic in the newspaper industry today in Germany? You probably do not need ChatGPT to answer that question. Indeed, Gen AI has been broadly discussed during many of the inspiring sessions during this week's #beBeta 24 event of BDZV in Berlin. Mauro Cavallo summarized our 7 key takeaways in our recent Twipe blogpost. To facilitate your reading, here's the essence: - Gen AI is both an opportunity and a threat. Publishers better embrace and understand this technology than stand on the sideline. German publishers like Bild and Süddeutsche Zeitung are taking the lead. - Successful digital transformation needs a new type of newsroom leadership and a growth mindset. Turnaround cases like MOPO are inspiring to the industry. - Bundling is the trend to retain and grow subscriptions at high ARPU. Quality journalism comes with a cost, and the industry needs to find more ways to generate enough revenue. Thanks Jochen Dieckow and team for organizing such engaging event, with top speakers like Dr. Rainer Esser Claudius Senst Dennis Papirowski Nico Wilfer Marina Sorg Thomas Schultz-Homberg Andreas Schmutterer Bernhard Bahners Andreas Gysler Christian M. Junker Oliver Rasche Earl Wilkinson Thomas H?ppner Ole Reissmann Arist von Harpe Helene Pawlitzki Carmen Heger Happy also I could further improve my German language capabilities ?? https://lnkd.in/eAQUecbb

Axios CEO Believes AI Will 'Eviscerate the Unprepared' Among Media Companies: In the view of Jim VandeHei, CEO of Axios, artificial intelligence will eviscerate the weak, the ordinary, the unprepared in media," reports the New York Times: VandeHei says the only way for media companies to survive is to focus on delivering journalistic expertise, trusted content and in-person human connection. For Axios, that translates into more live events, a membership program centered on its star journalists and an expansion of its high-end subscription newsletters. "We're in the middle of a very fundamental shift in how people relate to news and information," he said, "as profound, if not more profound, than moving from print to digital." "Fast forward five to 10 years from now and we're living in this AI-dominated virtual world — who are the couple of players in the media space offering smart, sane content who are thriving?" he added. "It damn well better be us." Axios is pouring investment into holding more events, both around the world and in the United States. VandeHei said the events portion of his business grew 60% year over year in 2023. The company has also introduced a $1,000-a-year membership program around some of its journalists that will offer exclusive reporting, events and networking. The first one, announced last month, is focused on Eleanor Hawkins, who writes a weekly newsletter for communications professionals. Her newsletter will remain free, but paying subscribers will have access to additional news and data, as well as quarterly calls with Hawkins... Axios will expand Axios Pro, its collection of eight high-end subscription newsletters focused on specific niches in the deals and policy world. The subscriptions start at $599 a year each, and Axios is looking to add one on defense policy... "The premium for people who can tell you things you do not know will only grow in importance, and no machine will do that," VandeHei said....VandeHei said that although he thought publications should be compensated for original intellectual property, "that's not a make-or-break topic." He said Axios had talked to several AI companies about potential deals, but "nothing that's imminent.... One of the big mistakes a lot of media companies made over the last 15 years was worrying too much about how do we get paid by other platforms that are eating our lunch as opposed to figuring out how do we eat people's lunch by having a superior product," he said. "VandeHei said Axios was not currently profitable because of the investment in the new businesses," according to the article. But "The company has continued to hire journalists even as many other news organizations have cut back." Read more of this story at Slashdot.

Axios CEO Believes AI Will 'Eviscerate the Unprepared' Among Media Companies: In the view of Jim VandeHei, CEO of Axios, artificial intelligence will eviscerate the weak, the ordinary, the unprepared in media," reports the New York Times: VandeHei says the only way for media companies to survive is to focus on delivering journalistic expertise, trusted content and in-person human connection. For Axios, that translates into more live events, a membership program centered on its star journalists and an expansion of its high-end subscription newsletters. "We're in the middle of a very fundamental shift in how people relate to news and information," he said, "as profound, if not more profound, than moving from print to digital." "Fast forward five to 10 years from now and we're living in this AI-dominated virtual world — who are the couple of players in the media space offering smart, sane content who are thriving?" he added. "It damn well better be us." Axios is pouring investment into holding more events, both around the world and in the United States. VandeHei said the events portion of his business grew 60% year over year in 2023. The company has also introduced a $1,000-a-year membership program around some of its journalists that will offer exclusive reporting, events and networking. The first one, announced last month, is focused on Eleanor Hawkins, who writes a weekly newsletter for communications professionals. Her newsletter will remain free, but paying subscribers will have access to additional news and data, as well as quarterly calls with Hawkins... Axios will expand Axios Pro, its collection of eight high-end subscription newsletters focused on specific niches in the deals and policy world. The subscriptions start at $599 a year each, and Axios is looking to add one on defense policy... "The premium for people who can tell you things you do not know will only grow in importance, and no machine will do that," VandeHei said....VandeHei said that although he thought publications should be compensated for original intellectual property, "that's not a make-or-break topic." He said Axios had talked to several AI companies about potential deals, but "nothing that's imminent.... One of the big mistakes a lot of media companies made over the last 15 years was worrying too much about how do we get paid by other platforms that are eating our lunch as opposed to figuring out how do we eat people's lunch by having a superior product," he said. "VandeHei said Axios was not currently profitable because of the investment in the new businesses," according to the article. But "The company has continued to hire journalists even as many other news organizations have cut back." Read more of this story at Slashdot.