Anis ABABSIA ??的动态

I heard someone say “marketing without strategy is like driving without a map. You might move fast, but you’ll never reach the right destination.” I’ve never heard truer words. I’ve seen companies churn out millions for marketing and that’s great until you realize the only destination of those funds is the drain. Why? Strategy. Strategy is not just a buzzword people throw around. It’s the foundation of marketing. Strategy helps you to stop being a dreamer. It helps you DO! The idea of implementing a great strategy will always consist of three steps: 1. Start with a clear goal 2. Know your audience 3. Align every action to deliver results. Easy right? Well, wrong. Many know this however the implementation is where they fail. Yes, you know you need a strategy but what does implementation look like for you?

"Ideas are easy. Execution is everything." — John Doerr Can't tell you how many marketers and founders we speak to that have folders and folders of ideas — and very little actually published. Marketers and founders are creative, visionary people. They have no shortage of ideas. But they hit a brick wall when they try to execute to the level of their vision. If you're feeling frustrated with your marketing, you probably don't need new ideas. You need better systems and leverage to bring all your existing ideas to life, consistently. It's possible — the brands you admire are already doing it.

In the vast digital cosmos, the power of interconnectedness is fundamental in marketing. Your company, like a single star, shines bright with potential. Yet, to illuminate even the darkest corners of our universe, a constellation of stars is needed—a unity and collaboration of unique entities resonating together. The Law of Abundance states that there's enough out there for everyone. They just need to be aware. This ripple of awareness begins with your marketing efforts, penetrating invisible boundaries, touching innumerable hearts, awakening curiosity, and inspiring action. Much like the radiance of a powerful nebula, reaching more people is not just about quantity but the quality of your message. It must resonate and generate a meaningful impact, a cosmic beacon in the noise of today's world. It's time to ask - how does your marketing message serve and inspire your fearless explorers, the creators, the dreamers, and seekers? Let's discuss below - what compelling story does your brand share for a stellar reach? How do you define the radiance of your success?

Marketing needs a reboot. It's not 2005. You won't get customers using flashy ads and catchy slogans anymore. Today's customers demand more. Customers are craving authenticity. (This is why creators like Sam Sulek blew up) Customers are craving connection. (This is why Prime hydration did so well) Customers are craving real value. (This is why businesses are embracing communities) So where does this leave Marketers? It means: We need to shift from being loudspeakers to being listeners. From campaigns to conversations. From selling to solving. Marketing does not need new tactics. Marketing needs a new mindset. It needs people first thinking. Because when we put people first, Success naturally follows. P.S. What business is crushing their marketing right now?

In a digital world obsessed with the latest trends, here's why the fundamentals still rule. ?? Remember when marketing was all about understanding deep human desires? That hasn't changed. Despite all the noise, knowing what your audience needs and values is still at the heart of great marketing. It's not just about jumping on the latest digital trend; it's about blending innovation with core principles like trust, value, and connection. So before you chase after the next big thing, ask yourself: Does this help me serve my audience better? If you keep your strategies rooted in these timeless principles while embracing new technologies sensibly, success is inevitable. Let's get back to basics and innovate from there! ??

Good Product features are no longer the deciding factor. What truly matters is the story you tell. How your product shapes the customer’s perception of their world. The competitive landscape has shifted. Success is now defined by capturing the imagination, not just checking boxes on a feature list. As Seth Godin says, “Marketing is about the stories you tell.” And the best stories connect with what customers feel but haven’t yet put into words. That’s the art. Steven Spielberg reminds us: marketing magic happens in the imagination of your audience. When customers see themselves in your story, they’re drawn in. With technology rapidly leveling the playing field, it’s not features but the power of your story that will set you apart. In a world full of good products, the winners are those who make customers see their world differently with your product in it.

?? Marketing: A Journey of Perpetual Motion ?? In the world of marketing, the job is never truly done. It's a constant cycle of innovation, adaptation, and evolution. Every day brings new opportunities to refine, experiment, and push boundaries. The market shifts, consumer behaviors change, technology evolves—and we must evolve with it. Innovation is the key to staying relevant, and we must adopt this mindset daily. We can’t afford to stop; marketing is all about perpetual motion. Let’s keep pushing forward, embracing new ideas, and never stop innovating. The only way to stay ahead is to move, learn, and adapt constantly. #Marketing #Innovation #GrowthMindset #PerpetualMotion #MarketingStrategy #NeverStop

Story is King! This is a lesson I learned at a young age from someone who built a global brand. Our brains are programmed to connect to stories, not just ink on a sheet. That’s all marketing is. Telling stories to build awareness. The best story wins. So here’s a tip for your next founder funnel: tell a story that is important to you. If it’s not important to you, it won’t be important to the reader, and you’ll lose leads. This is why the founder movement in marketing is becoming so popular. Because these are real stories from real people. Not just companies.

?? Marketing is the game-changer, often overlooked in today’s fast-paced world. Founders, pay attention! ?? Only focusing on development is risky. Reality check: Legendary stories are built with 1% innovation and 99% powerful marketing! ? Embrace marketing, or get left behind.

How do you define marketing