??VP Measurement, Addressability & Data Center, IAB | ~30 years in media planning & buying, thought leadership, AdTech, analytics, ad ops and strategy | Former ad agency & brand marketer executive
?? Exciting News from IAB Tech Lab! IAB Tech Lab has launched two new working groups that will shape the future of digital media and advertising: the Privacy Sandbox Task Force and the Artificial Intelligence (AI) Subcommittee. The Privacy Sandbox Task Force is dedicated to analyzing ?? the upcoming modifications to Google Chrome's Privacy Sandbox and their implications for digital advertising. Their objectives include exploring technical intricacies, analyzing operational shifts, conducting a gap analysis, and providing actionable guidance and recommendations for the industry.?? Understanding the shifts brought about by Chrome's Privacy Sandbox development is crucial, given their worldwide market share of approximately 65%. ?? We welcome the participation of all IAB Tech Lab members and digital advertising stakeholders who have tested or analyzed the Privacy Sandbox proposals. ?? In addition, the AI Subcommittee focuses on the transformative impact of AI on the digital media landscape. Composed of select IAB Tech Lab Board members, their objectives include roadmap development, creating an ethical framework, and analyzing AI-driven trends in digital media. AI is reshaping our media landscape, influencing content creation ??, distribution, consumer privacy ?? , and monetization ??. The AI Subcommittee will play a vital role in comprehending and directing Tech Lab's AI roadmap ???. The AI Subcommittee is exclusively open to IAB Tech Lab Board Members, bringing together experts from various backgrounds to shape an informed, ethical, and exciting future for AI in digital media. These new working groups represent our commitment to driving innovation and addressing industry challenges. Join us as we navigate the evolving privacy landscape and embrace the transformative power of AI in digital media. For more details or to express your interest in joining, visit: https://lnkd.in/eifuunrJ #PrivacySandboxTaskForce #AISubcommittee #DigitalMedia #Advertising #Innovation
Leadership, Mentoring and Strategic Growth
1 年Very interested in the AI Subcommittee. Looking forward to their insights.