Andy Fry的动态

We are excited to announce that we will be joining Ascential’s LIONS Division, alongside their impressive portfolio of brands - Cannes Lions International Festival of Creativity, WARC, Contagious, and Acuity Pricing (formerly Brand View) (subject to regulatory approval).? ? LIONS and Effie are the most powerful benchmarks of creativity and marketing effectiveness. We look forward to what we can achieve with the global marketing and business communities, and how we can demonstrate that really effective and creative marketing is a route to growth for all organizations. ? Our mission to lead, inspire, and champion the practice and practitioners of marketing effectiveness globally remains unchanged.?Our ability to deliver it at scale and across our Academy, Insights and Awards programs becomes even greater. Our heritage as a not-for-profit will be preserved and transformed into a new global foundation: The Effie and LIONS Foundation, Inc. (subject to regulatory approval).?The Foundation will be dedicated to educating the next generation of talent, offering training for all marketing students, especially those under-represented in the marketing community. The rigor and process of the Effie brand will remain, and our team will continue to deliver to the high standards you expect from us.?Our new alliance has the potential to bring extraordinary value to our industry and we could not be more energized for what’s next. Creativity. Effectiveness. Together. Read more here:?https://lnkd.in/eSWsH8J2 #effies Traci Alford Jae Goodman Philip Thomas

Next week Cannes Lions International Festival of Creativity I′ll have the Honor to be part of Young lions Marketers competition 2024, what an honor and important responsibility. Can′t wait for an exited week! @Melissa Chen Andrea Quaye @chris brown Shannon Womack ?? I'm sure we′ll do our best ?? Gabriel Suárez Ortega #BusinessManagement #LiderandoEquipos #FMCG #Commercial #Innovacion #PlaneacionEstrategica #changemanagement #SalesAndMarketing

Keeping you ahead of the curve with the latest marketing news and industry trends that unfolded this past month. We saw Cannes lions announcing their winners and brands gearing up for the upcoming Olympics in Paris and much more that has been happening around that. Here is some trending news that has been making rounds lately. #marketingnews #trending

“To Cannes or not Cannes?” There seemed to be a time when people celebrated success, rewarded creativity and banded together as a bunch of talented misfits, celebrating the great and good of the advertising industry, applauding each other whilst getting totally off their nut with only photos to prove they were there. Sadly (to me) it seems those times have gone. Yes, Cannes cost a lot of money. Yes, it’s all a bit pretentious, and yes, there will be PLENTY of folks who say it’s shite - however I bet if someone did a survey it would be those that didn’t get invited, couldn’t afford to go, couldn’t get time off, or are simply aren't that good that complain the loudest. Yes, yes, there will be those that hate crowds, don’t care about awards and think the whole thing is a bunch of irritating guff… If this was true let’s scrap all forms of awards then. The Oscars? Who gives a shit. Having had the pleasure to work with creatives at all levels (from interns to CCO’s) across the globe, and from all walks of life, I know so many of them care a great deal when their work is applauded on the global stage. It means a HUGE amount to them. If you don’t care, that’s fine. But I’ve seen so much negativity around Cannes on LinkedIn and ‘what it stands for’ it’s made my stomach churn. Choosing not to enter, to shy away from awards quietly is perfectly fine. Knowing who you are, what you stand for, and ensuring best in-class results for you, your team, your clients is HUGELY admirable. Honestly... that would probably be my style and approach. However, if I won at Cannes I’d be proud as hell. The recognition of my efforts, my teams efforts, my agencies efforts, my family for putting up with all my late nights and mood swings, etc. So, if you have won at Cannes, well fucking done. If you have attended for the event to rub shoulders with influencers, meet mates, or just to get pissed. Well done to you too. Here’s to the awards, the parties and the hangovers. Without them, what’s the point. #cannes #awards #opinions #winning #parties MCG Talent

Cannes Lions International Festival of Creativity, we need to talk… Year after year you have challenged me to be bold, be creative, be effective, be efficient. Immerse myself in the business, build strong agency partnerships, and fuel my strategic thinking. For a long time, I believed that self-improvement was the key to joining the elite conversations at the Cannes Lions International Festival of Creativity. After years of learning from industry giants like Peter Field, Mark Ritson Byron Sharp Orlando Wood James Hurman I felt ready to be part of that dialogue. But Cannes, we seriously need to talk. The reality is that attending to the “Athens of marketing and creative effectiveness” remains a distant dream for many of us as the cost of participation is prohibitively expensive. To my fellow marketers who feel the same: I HEAR YOU! We are expected to push the boundaries of creativity and effectiveness, yet we are often left out when it matters most. And to Cannes, you are truly an inspiration for many of us, but when talking about consumer centricity, you need to revisit your business model to give us some entry level. Common, be creative ??! Until we can meet physically, I will continue to advocate from the distance the spirit of Cannes Lions—effectiveness’s, boldness, creativity—as a state of mind. Looking forward to meet in the upcoming years, Gaby #MarketingLife #CannesLions #CreativeExcellence #IndustryChallenges #StayConnected #MarketingCommunity

In an industry burgeoning with award shows (and as winners of a lot of awards), I'd love for us to see juries in award shows encompassing the actual people whom we market to, judge the work themselves. Or heck, here’s a thought - even an award show by itself! How about categories like 'Youth' being judged by youth themselves? Or 'Marketing to families' being judges by families? Or 'Travel' being judged by travellers? Or 'Automotive' being judged by actual car buyers? And so on. Versus simply by us and our peers, so we can be a little less self-serving? Thanks ArabAd for featuring this perspective among other positive yet honest perspectives about the work we do (and should do more of) collectively as an industry, and how that work gets recognized (and should get recognized) by award platforms. Publicis Groupe Middle East Angela Bak

We’ve said it before, but we’ll say it again: Just because you entered Cannes Lions doesn’t mean your entries now have to sit on the shelves and collect dust. There are so many other great shows into which you can enter to maximize the investment on your campaign-afterlife. ?? Exciting News for Creative Professionals in Marketing, Media, and Advertising! ?? Unlock the key to success with our exclusive, curated, and constantly updated awards directory. Whether you're looking to elevate your brand, gain industry recognition, or simply stay ahead of the competition, our awards directory has got you covered. ? What You’ll Get: ? Access to a comprehensive list of the most prestigious marketing, media, and advertising awards. ?Regular updates to ensure you never miss an opportunity. ?Hand-selected awards by our experts, ensuring the highest quality and relevance. But here’s the best part: This is the last week to get lifetime access for just $7! ?? Don’t miss out on this incredible opportunity to stay ahead in the awards game at a fraction of the cost. ?? Why Invest in Our Awards Directory? ?Save Time: No more endless searching. Everything you need is in one place. ?Stay Updated: We do the legwork, so you don’t have to. ?Strategize Better: Choose the right awards and boost your chances of winning. Act now and secure your lifetime access before the price goes up. Join the community of winners and start planning your award-winning submissions today! ?? DM us for access. #CreativeExcellence #AwardsDirectory #IndustryRecognition #MarketingAwards #MediaAwards #AdvertisingAwards #LifetimeAccess #LimitedOffer

Enjoyed the DEI discussion at the Marketing Society brunch and the 3 big themes: 1. You must ‘show up’ before you ‘show off’, 2. You need to be bold and stay bold, 3. There is rightly a big expectation on CMO’s to jointly lead on this.

OMG. Someone wrote something about Cannes without totally shitting all over it or saying "I remember when it used to be cool." (Me. I did.) Enter: 'Is everyone winning a Grand Prix except me? (A non-hating, pragmatic assessment of advertising and marketing awards.)' Here's that link now: https://lnkd.in/eKe6D4ms Here are some things they (I) said: "I’m not that into having affairs and licking MDMA off my hand. So I don’t tend to go to many industry events, period. But why does Cannes get all the shade when there are so many advertising and marketing award festivals playing a similar game? Is there anything more uniquely “broken” with Cannes than any of its competitors? Not that I’m aware of. I genuinely believe Cannes receives the hate and “I remember when it used to be cool” that it does because of the excess and debauchery of some of the behaviour that surrounds the festival. The world does not need more people hating on Cannes, or claiming they were there in the halcyon days. So, please, think of this as more as a ponder piece. Besides, I find it too convenient that most people berating awards and claiming they will never enter them, already have office shelves full of them. Award shows have always been great at distorting reality, making us wonder why we’re not all constantly writing award winning work that creates more impressions than 100x the population of planet earth. So, whilst I'm acknowledging that reality distortion, I’m not encouraging not entering. I’m just hoping I can inspire a slightly healthier mindset in people, that might in turn lead to less suffering and disillusionment. Perhaps go easier on yourself next year if you don’t win." #Cannes?#Creativeagency?#Advertising?#Marketing?#Creativity

A part of my life story in 3 badges: “Make history” The first time I heard about Cannes Lions International Festival of Creativity was in the 4th semester while I was studying Marketing and Advertising. I had no way of knowing about advertising before, since I am the daughter of a military man and I always grew up in that environment. From that day, I knew that I had to go live it, to learn, to meet people from all over the world who share the same passion and love for this profession. Obviously I saw it as distant, difficult to achieve, but I always thought: if they go, I will be able to do it too!!! And this stayed in my head for a few years. In 2010 while working at IPG, I learned about the Young Lions competition Cannes Lions Colombia and I set the goal of participating and winning. I took it very seriously. Together with my Partner Alejandro Torres we had several days of rehearsal, we received briefs and we had 24 hours to solve them during the weekends. We also practiced presentations and, together with the agency's leaders, we improved the way of presenting and selling the idea. When the contest arrived we knew that we weren't just going to participate, we were going to win! So it was. We were the first team in Col to win the Media category and the dream came true: We went to Cannes Lions to live the INCREDIBLE Young Lions experience there. I can assure you that for us there was a before and after in our career after this experience. But when you go to Cannes once, you know it won't be the last time: you ALWAYS want to come back. And you always build new dreams, new goals. My next goal was to return as an advertiser. 8 years passed, I went from agency to client, and the goal of returning was still intact. I wanted to go as an assistant, take advantage of the entire academic program, the conferences, and experience it differently. While working at Alpina, I won a contest at the Festival ElDorado and it was my turn: I came back. And I was very happy. The next dream: to return as a jury. I found out a lot about what I needed to be a juror, and for 5 years I was taking the steps to be able to have a CV that would allow me to be nominated and obviously selected. Those 5 years were of a lot of personal and professional growth, and with every step I took I knew I was getting closer to the goal. On April 18 of this year I received the call I had been waiting for! And not only that, 2 weeks before the festival I received an email inviting me to be a judge for Young Lions Digital. Yes, from Young Lions, the same ones that allowed me to go to Cannes for the first time! Amazing! I can only tell you: WHAT A GREAT EXPERIENCE!!! Once again I can tell you that for me there is a before and after ?? And as I said above, every time you go you know that it is not the last time, because new dreams and new goals are always built, each time bigger and more challenging. This week was the first week to work on it… and I hope to have my 4th badge soon??