Ameba Marketing的动态

At Bath Notes, we believe sustainability is a collective learning process. Our founder discusses responsible branding in Beauty Independent. Transparency is key. We're committed to sharing our successes, challenges and continuous improvements. Join the conversation: How do you define responsible branding? https://lnkd.in/gkRZtrAv

As consumers become more environmentally conscious, businesses are recognizing the need to adapt their marketing strategies to meet these growing expectations. One key area where this shift is most apparent is in the use of promotional products. Once dominated by plastic and single-use items, the industry is now embracing eco-friendly alternatives that align with the values of sustainability and environmental responsibility. In this article, we’ll explore the rise of eco-friendly promotional products, why they matter, how they’re impacting the market, and how businesses can make the shift to sustainable alternatives without sacrificing brand visibility. https://lnkd.in/g8n3uscb

As we always say, a box is not just a box. You must think of it as a marketing tool to assist in your brand awareness. [email protected] https://lnkd.in/dYbXb7D7 #brandedboxes #marketing #brandawareness #packagingdesign

?? Introducing Logo Leverage's Tuesday Tips! ?? We're here to help you make the most of your promotional products with weekly insights and inspiration. Tuesday Tip: Make your next campaign eco-friendly! ???? Inquire with Logo Leverage today about our wide selection of eco-conscious options to elevate your brand and make a positive impact. ?? #TuesdayTips #SustainableSwag #GreenMarketing #EcoFriendly #LogoLeverage

The digital video commercial series highlights the bottled water brand’s efforts to encourage conscientious consumption and environmentally sustainable practices while shedding light on the issue of counterfeit products. #sustainability #sustainablepractices #ecoconscious #digitalvideo #commercials #fmcg #advertising #marketing #digitaladvertising #digitalmarketing #campaign

Title: "Revolutionizing Advertising with Reusable Water Bottles" In a world where traditional advertising methods are becoming increasingly ineffective, businesses are seeking innovative ways to reach their target audience. A pioneering approach has emerged, combining advertising with reusable water bottles. The Concept: Partnerships are formed with companies to display their advertisements on high-quality, eco-friendly water bottles. These bottles are then sold to consumers, providing a constant reminder of the advertised brand. This approach generates revenue while offering businesses a fresh marketing channel./ This can also be done by Paper Cups. Benefits for Businesses: 1.Increased Brand Visibility: Water bottles provide a unique opportunity for companies to increase their brand presence. 2.Targeted Advertising: Reach environmentally conscious consumers who are likely to align with your brand values. 3.Cost-Effective: This advertising solution is more cost-effective than traditional methods. Benefits for Consumers: 1.Unique Products: Access stylish, branded water bottles that stand out from the crowd. 2.Support Sustainable Brands: Contribute to environmentally responsible practices by choosing these bottles.

Did you know you can plant trees with your packaging? Thinkpac offers customised packaging solutions that not only reflect your brand but also give back to the environment. ?? Let's work together to create sustainable packaging that makes a difference! ?? Contact Thinkpac today to discuss your options! #SustainablePackaging #Thinkpac #CustomPackaging #EcoFriendlyBusiness #PlantATree #Branding #BusinessSolutions #ThinkPac #ReduceReuseRecycle #ThinkpacSolutions

Who is the guy that changed the Water Industry? Mike Cessario, the visionary behind Liquid Death, has redefined what it means to be in the bottled water business. By taking an unexciting product—water—and infusing it with bold branding, humor, and sustainability, he has made hydration cool again. The name Liquid Death itself is a stark departure from the serene and wholesome imagery typically associated with water brands. Instead, it exudes rebellion and energy, appealing to a younger, more edgy audience. This shift in how water is marketed has caught the attention of millennials and Gen Z alike, who are looking for more than just a drink—they want a brand that represents their values. But it’s not just the name and packaging that set Liquid Death apart. Cessario’s decision to use aluminum cans instead of plastic bottles was a game-changer for the industry. Not only does this align with a growing demand for sustainability, but it also taps into a wider movement toward reducing single-use plastics. Aluminum cans are not only more eco-friendly but also elevate the perceived premium nature of the product. On top of that, Cessario has mastered the art of marketing. From edgy, viral ads to clever social media campaigns, Liquid Death's approach is far from traditional. With a mix of humor, shock value, and a heavy metal aesthetic, Cessario has made drinking water fun and exciting again. What began as a simple idea to make water more interesting has turned into a cultural movement. In just a few years, Cessario’s marketing genius and commitment to sustainability have made Liquid Death a household name and revolutionized the way we think about bottled water.

What are your thoughts on Coca-Cola's "Recycle me" campaign? Is it a positive step forward? Innovative? Gimmicky? How effectively does it drive the conversation about recycling and sustainability? #contagious #CocaCola #RecycleMe #Sustainability #Recycling #sustainabilitymarketing #marketing #design

In the realm of marketing, impact-focused B2C brands face many unique challenges and opportunities, one of which is straddling the line between greenwashing and greenhushing. No brand or business has it all figured out and we're all on a continual path of learning and development. One example of a company that I believe is doing a great job at this is tentree. I note them often as an example when educating audiences on effective examples of sustainable marketing, as I applaud them for the level of transparency that they provide when it comes to their tree planting projects. What are some other brands that you feel are balancing these efforts well? #ImpactMarketing #SustainableMarketing #TreePlanting #TransparencyInMarketing Image Credit: BLOOM Sustainable Materials