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Have you heard about The Blue Ocean Strategy? What its relation to an organization? The Blue Ocean Strategy is a strategic planning model originating from the book, “Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant,” written in 2005 by W. Chan Kim and Renée Mauborgne. The Blue Ocean Strategy guides organizations to develop in an “uncontested market space” (the blue ocean) instead of competing in saturated markets (the red ocean). By adopting this strategy, organizations can potentially experience a significant boost in their mission, vision, and overall impact. Refer to the infographic below to grasp the differences between the blue ocean and red ocean strategies. #redvsblue #strategicplanning #organizations

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