Allume Group的动态

This week on "Unpacking the Digital Shelf" we're joined by Andrea K. Leigh from the Allume Group as we explore how brands can transform loyal customers into passionate advocates using three components: ?? Delight Me: Exceed customer expectations with exceptional experiences and product quality. ? Remember, resolving customer issues effectively can actually strengthen loyalty! ?? Help Me Build My Brand: Understand your customers' personal values and align your brand messaging accordingly. Today's consumers want brands that reflect their own identities. ?? ?? Include Me: Engage with customers after purchase, foster two-way communication, and make them feel like they're part of a community. ??? Actively listening to feedback and incorporating it into your brand strategy is key! ?? Join?podcast hosts Lauren Livak Gilbert and Peter Crosby for more?? #ecommerce #brandadvocacy #customerexperience #brandloyalty #communitybuilding #podcast #marketing #retail #digitaltransformation

???? Every quarter, the ecommerce education consultancy Allume Group consolidates the output of expert conversations, annual reports, and the latest data to create their Allume Insider report, or AIR. It’s chock a block full of the most current insights into the present and future of ecommerce. Andrea K. Leigh, Founder & CEO of Allume Group rejoins the podcast with the takeaways from Q3 based on their research.??? ?? Join?podcast hosts Lauren Livak Gilbert and Peter Crosby for more?? #digitalleaders #digitalmarketing #podcast #omnichannel #brandstrategy #ecommerce

"A brand is its own personality. And just like us, we present ourselves differently on LinkedIn versus on Instagram versus in a podcast versus, with our friend group. But our core of who we are is the same." — Danielle Ryan Dawson RH (AHG) of Four Sigmatic on Mastering Brand Strategy Danielle Dawson, a renowned herbalist and holistic nutritionist, dives deep into the complexities of merging wellness with brand strategy at Four Sigmatic. Here's what stood out: Key Takeaways: ?? Brand Consistency and Innovation: Danielle underscores the challenge of infusing mushrooms and plants into various products while maintaining a consistent brand identity. Both she and host Jess emphasize the crucial need for a unified brand voice across retail, Amazon, social media, and direct-to-consumer channels. ? Customer-Centric Approach: Consistent customer service and tailored marketing are vital. Adapt to changing customer personas, use consumer research and data to understand preferences, and align your brand strategy accordingly. ??Community Engagement and Quality Focus: Identify and invest in the most active community channels to engage with your audience. Prioritize quality communication over quantity and involve customers in new product development, steering clear of over-reliance on discounting. This episode is a must-listen for anyone passionate about brand strategy, customer experience, and market innovation. ??? Give it a listen and let me know your thoughts! ???? https://lnkd.in/gFkShB_e #BrandStrategy #CustomerExperience #HolisticWellness #TheJuiceWithJess #Innovation #CommunityEngagement #MarketResearch

?? I'm delighted to share our latest eCom Pulse podcast episode, where I had the privilege of hosting Amy Silino, a renowned figure in the e-commerce industry with an impressive track record of over 16 years. Our discussion was a blend of insightful analysis and foresight into the digital market's future. Key highlights from our engaging session: 1. We explored Amy's journey from her roots in consumer brand #marketing to her strategic shift into the #ecommerce arena, shedding light on the decisions and motivations behind her career choices. 2. Amy elaborated on her pivotal contributions to notable brands like Playtex, Hanes, and Nautica. We delved into her instrumental role in launching Wrangler Jeans’ online presence in 2009, marking a significant digital milestone. 3. The conversation took a deep dive into the evolution of e-commerce, focusing on changing consumer behaviors, the impact of technology on marketing strategies, and the importance of #brand #differentiation in a crowded digital space. 4. Amy shared her perspective on what makes a successful digital marketer today, discussing the blend of passion, curiosity, and continuous learning as crucial elements for thriving in this dynamic field. 5. We discussed her predictions and expectations for the e-commerce industry as we move into 2024, emphasizing the shift from #acquisition to #retention and loyalty in customer relationship strategies. This episode is a treasure trove of insights for anyone keen on understanding the nuances of e-commerce and digital marketing from a seasoned expert's viewpoint. ?? Tune in now: https://lnkd.in/eRGmGtsB #DigitalMarketingInsights #ECommerceExpertise #eComPulsePodcast #FutureOfECommerce #ProfessionalPodcast

In this episode, "Steal These Clothing Brand Marketing Strategies," our host Aaron Pearson dives deep into fashion #marketing, revealing strategies that have generated over $100,000,000 in clothing brand sales. Whether you're just starting or looking to scale, this episode is packed with actionable insights. Here are your 3 Key Takeaways from this episode: ?? Master Organic Reach and Quality Content: Learn the pivotal balance between content quantity and quality, and why mastering this can set your brand apart in the highly competitive digital landscape. ?? Effective Ad Spending: Discover how to maximize your ROI through strategic ad placements on platforms like #Facebook and #Instagram, ensuring you reach the right audience without waste. ?? The Importance of Knowing Your Audience: Aaron emphasizes the crucial role of understanding your target audience's needs and desires, which is foundational before escalating marketing efforts and spending. This episode is a goldmine for anyone in the #ecommerce and fashion industry looking to make a mark. Watch the full episode and transform your strategy from basic to brilliant with proven insights from a seasoned marketer! ?? Full episode link in the comment ?? #FashionMarketing #EcommerceSuccess #BusinessStrategy #TheOptimizedStoreOwner #ClothingBrand #MarketingTips

How do you balance long-term brand building with the need for immediate results? This week on the Soul & Science podcast, I’m joined by William White, SVP and CMO at Walmart, who shares his insights on mastering that balance. With years of experience at top brands like Coca-Cola, Target, and now Walmart, William knows a thing or two about driving both growth and innovation. Here are three key takeaways from our conversation: ?? Long-term thinking is essential for building lasting brand equity. Never stop focusing on the bigger picture, even while tackling the immediate pressures of sales and performance. Strong brands are built over time, not overnight. ?? Innovation with your customer in mind is the key to growth. From Walmart’s e-commerce expansion to its experiments with immersive retail experiences, staying ahead of trends while keeping customers at the core is crucial for sustained success. ?? Balancing brand and performance marketing is no longer optional. In today’s world, brand and performance should work together seamlessly. The most successful campaigns drive both engagement and transactions, collapsing the funnel for maximum impact. ?? How to manage building an e-commerce business and a retail business in parallel with each other. William and his team are merging physical and digital retail to meet customers in the places - both IRL and online - where they actually exist. Tune into the latest Soul & Science episode to hear our conversation! https://bit.ly/3NAajt2

Ankur Goyal is the VP of Growth for the baby care brand, Coterie. So he knows a thing or two when it comes to growing your DTC brand. Here's what he thinks ecommerce brands should focus on in 2024: ??1. Build solid feedback loops: "You need to articulate your competitive advantage in a few words that consumers understand. Take advantage of real time feedback tools to identify and scale it. Post purchase surveys and reviews can be a great way to hone in on your product’s advantage. Once you have a good grasp of what that is, use that same social proof in your advertising to create a virtuous feedback loop." ?? 2. More data visibility and automation: "I'm excited for the increased data visibility on Performance Max, which should allow marketers to harness the platform better. I also think the macro trend of increased media buying automation will continue, which will continue to drive the importance of differentiated and targeted creative.” You can read more expert insights in our article: Ecommerce trends for 2024. ?? Plus, check out Ankur's episode on our podcast: Ecommerce Marketing 101. He chats with Barney Cox about how brands can use data to drive growth for their biz. ?? You can find links in the comments. ??????

?? How to foster brand desirability and preference? Listen to Ashley R., Director of Design Foundations at Decathlon Digital, as she shares the journey that led her to Decathlon and reveals the keys to fostering brand desirability and preference in the latest episode of the Product Marketing Stories Podcast hosted by Carlota Güell. Ashley points out that brand preference often stems from a sense of “belonging”. She tells personal stories, that show how emotional connections and positive experiences with products strengthen brand loyalty. Her vision of the quality of Decathlon products and the in-store experience explains why consumers love our brand. Ashley emphasizes the essential role of design in creating brand preference, drawing on Simon Sinek's insights into Apple and Microsoft. She underlines the importance of focusing on self-improvement and staying true to the brand's mission rather than focusing on competitors. In addition, she discusses Decathlon's digital transformation, highlighting CEO Barbara's belief that “digital is a philosophy of running a business”. She explains how digital design enhances internal and external consumer experiences, promoting modernization and consistency within the brand. ?? Listen to the full podcast : https://lnkd.in/gnBaxenh #PMMStories #DecathlonDigital #Podcast #BrandDesirability #DigitalTransformation #DesignExcellence #SimonSinek

?? The first GVGL Brand Talks episode is coming today! Learn about brand strategy essentials and crafting a compelling brand promise with our host Ebru Tuygun and special guest Maria Gedeon. ?? Explore aligning brand promise with customer experience through design thinking. ?? Discover real-life examples of brand success, including FMCG companies, Patagonia and Ounass. Stay tuned for insights to elevate your brand journey! #GVGLBrandTalks #BrandStrategy #BrandPromise #Branding #NewPodcast #PodcastLaunch

A confusing time for mass brands I had a pleasure of joining Brian Morrissey's The Rebooting Show, where we talked about: - The internet’s impact on brands.?“It forces you to compete on everything other than on brand. You compete on price, convenience, product recognizability, speed of your supply chain." - Product-led branding. “It’s starting with that iconic original product, using different wear stories, wear scenarios, different subcultures, to give it identity." - Why DTC brands were really performance marketing companies.?“A lot of brands, especially in the DTC era when money was free, thought they would build demand by buying Facebook ads, Instagram ads, search and so on." - The limits of performance marketing.?"Performance marketing is not going to build your demand. There needs to be something else that tells people to search for it or click on the ad.” Listen here: https://lnkd.in/eAw7Wau8