In sights from a creative call with a client- I had a creative call with a new client and some of their "new client" questions were worth sharing, as they could be helpful to others thinking about entering into the audio advertising space. 1. appliance and audience- How will your message be heard? In car radio Streaming Podcasting Targeted Audio While the message and voice can be the same across all audio platforms, you have the unique opportunity to customize the message by channel. Radio- open arms & speak to everyone Podcasting- these people are most like listening on earbuds- talk to them with one on one language, they are usually the only person listening 2. ROI/ Call to action elements- Do you want people do something or justify your audio spend? Asking someone to give the secret word when the come in or other things similar rarely work because the reward isn't worth the work. People don't want to look cheap (like they need the discount) People know they heard your audio ad (that's why they showed up) don't embarrass them with a pop quiz of where they last heard you If these questions and concerns are for "tracking the success", I can provide much better ways to "test" things and better yet, let's provide a compelling and informational offer that will make your cash register ring, drive leads and clicks! Interested in hearing more from this meeting. Let me know. #creative #audio #locabusiness #commercial #production #streaming #radio #podcasting
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Gather round for a cautionary audio tale of yore… In the 70s, FM radio gained popularity over AM because of its comparatively better sound and unique ads. However, as streaming audio entered the scene and terrestrial radio listening declined, more and more ads were added to FM radio to hang on to revenues. While FM held a long tenure as the cool kid on the audio block, it was eventually unseated by the next big thing. According to this new Signal Hill Insights article (link in comments), podcasts are enjoying the same bullish trends as FM radio did in the 70s. The challenge for marketers? Learning from the past and ensuring podcasts continue to adapt to listeners' evolving interests—especially when it comes to ads. Consumers will certainly continue to tolerate ads to a point, but if ads become too disruptive to their listening experience, they will go elsewhere for content. Edison Research data shows that the broader audio industry has seen a gradual shift toward subscription-based listening. In 2015, 90% of audio was ad-supported; today, it’s closer to 70%. With this trend, the audio industry must be cautious about how many ads they try to jam into podcasts to avoid disrupting the listening experience. -- #OxfordRoad #AudioAdvertising #Podcast #Radio #Advertising #Strategy #Growth #Performance #Audio #Marketing #Trends #Insights #CAO #ROI
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Do you know the hidden power of audio advertising? Audio isn’t just an advertising channel—it’s a growth driver! Oxford Road’s study, "The Sound of Growth: How Audio Fuels Branded Search", reveals that audio ads (podcasts, streaming, and radio) drive 18% of branded search volume, blending performance with brand-building. Why it matters: ? Sparks consumer action within days. ? Builds lasting brand awareness and engagement. ? Supports a full-funnel marketing strategy. Based on $400M in campaign data over 30+ years, the findings show that audio boosts discoverability, credibility, and demand. Prioritise consistency and steady audio investment for maximum impact! Download the report here: ?? https://lnkd.in/eTsgBcyh #audioads #podcast #radio #musicstreaming #audioadvertising #audiomarketing #brandgrowth #digitalmarketing #brand #search
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The audio advertising market is growing. ?? However, the way people listen to audio is changing. Digital audio advertising will grow 6.8% this year to $7.12 billion in revenue and is expected to keep growing. Good thing we are experts at all things audio advertising! #streamingaudio #podcasts #radio
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Odds are you’re criminally underinvesting in audio ?? How do we know? 25% of media consumption is audio. And it gets…??? … 5% of ad spend. Neal L.?(EVP, Strategy & Product, Oxford Road) breaks down in less than 1 minute why you need to rethink your media mix. Chief Audio Officers, this is a gift. You have a chance to scale your audio before other marketers figure out what they’re missing out on. What do you think? Are you spending too much, too little, or the right amount in audio? -- #OxfordRoad #AudioAdvertising #CAO #MediaBuying #Strategy #Growth #ROI #Performance #MediaMix #Audio #Podcast #Radio #Streaming #Tips
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Account Manager KSTP-AM (SKOR North), Advertising, Digital Marketing, Digital Audio and Podcast Sales Leader
Audio Advertising (including podcasts) Drives Significant Attention Compared to Other Ad Platforms, according to Attention Economy Study by Dentsu Media and Lumen Research Podcasts?(measured across Audacy, Cumulus Media, iHeartMedia, Spotify and SXM Media) drove the highest attentive seconds per thousand impressions compared to other digital, social and TV benchmarks. In addition, brand choice uplift was higher for host reads compared to traditional audio ads within podcasts. Radio?(measured across Audacy, Cumulus Media and iHeartMedia) also?impressively drove higher attentive seconds per thousand impressions compared to other digital, social and TV benchmarks. Radio shined as the most efficient of the audio formats studied, proving to be 10x more efficient when compared to the average online video ads measured through Dentsu’s Attention Economy.
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Marketers, Advertisers, & those wanting the facts about #Audio, you can now download our latest research - "The Marketer’s Guide to Audio: Busting the Biggest Myths in Media." Fact: Audio delivers more impact than TV. Fact: You can track, measure, and analyze results for any broadcast and digital audio campaign. For more facts, click here >>> https://lnkd.in/ggpAM6Bq #Media #Advertising #MarketingMix #DigitalAudio #Audacy #Podcasts
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Our audio solutions are the evolution of our Targetspot acquisition... we aren't building this from scratch, but what we have done from scratch is integrate audio into our DMP, Azerion Infinity, so we now have a single source of data that spans our audio, CTV, display, performance, gaming, display & video solutions... showing how each channel relates to, and impacts on one another. The results, as you'd expect, inform the way we can plan, build, activate and measure campaigns.
?? Listen Up! ?? Tune-in to new business growth opportunities through Azerion UK’s digital audio advertising offering. ?? With so much noise in the marketplace, finding an audience that strikes a chord with your business and brand can be a challenge. ?? Azerion Audio offers a high-quality, scaled digital audio #marketplace consisting of over 7 billion monthly impressions across all audio formats both in the UK and internationally. ??Our Head of Audio Jonny Darke has been fine tuning the Azerion offering, and highlighting what sets us apart. ? Want to find out more drop us a DM or email at [email protected] #podcasting #digitalaudio #livepodcast #radioadvertising #advertising #radio #digitalmarketing
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Co-Owner @ Audyllic- Ultimate SaaS for Recorded Audio Mastering Co-Owner HiSpeed Broadband - Providing fully managed broadband for industry, even in the most remote locations.
?? Enhance Your Audio Workflow with Audyllic + StreamS ??? We’re excited to announce that Audyllic can now be seamlessly paired with StreamS for an all-in-one workflow solution that enhances both audio processing and streaming quality! ?? Here’s what you can expect: ? Broadcast-Quality Audio Audyllic’s post-production technology, powered by Orban’s Optimod, delivers broadcast-grade enhancements—perfect for achieving dynamic range control, spectral balance, and consistent loudness in your audio content. ? Seamless Integration with StreamS By pairing Audyllic with StreamS, you get an end-to-end solution for both processing and streaming. Process your audio with Audyllic, and StreamS handles low-latency, high-quality streaming—no manual intervention needed. ? All-in-One Workflow Say goodbye to juggling multiple tools! This integrated workflow optimizes your audio and streamlines delivery, ensuring your content is of the highest quality from production to streaming. ?? Whether you're in radio broadcasting, podcasting, or eLearning, the Audyllic.com + StreamS combo ensures professional-grade audio with minimal effort. Let’s raise the bar for audio streaming and content creation together! Contact [email protected] for more details. #AudioProcessing #Streaming #BroadcastQuality #Audyllic #StreamS #Optimod #ContentCreation #Podcasting #Broadcasting
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?Black, Magical; Insanely Dope | Creative Visionary: Storyteller | Songwriter | Audio Drama Producer | Poet | Award Winning Sound Designer | VO Artist | Vinyl Head | Audiophile
Is it really #audiodramasunday if you aren’t listening to Black audio dramas? ?????? Need something good to listen to? Feel free to check out our database at blackaudios.com #blackaudiodramasexist #audiodrama #audiodramas #easylistening #fictionpodcasts
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Brand management | Marketing | Public relations | Member of Bengal AVGC-XR Association
The Power of Quality Equipment in Content Creation In content creation, good equipment is key. Whether you're recording podcasts, videos, or live streams, the tools you use can make or break the experience. ?? Clear audio is essential – that's where mics like the NZXT Capsule shine, delivering crisp sound that keeps your audience engaged. ?? For high-quality video, capture cards are a game-changer, ensuring smooth streaming and recordings. Investing in the right gear lets you focus on creativity while delivering a professional, polished result. If you need any assistance, feel free to dm. #ContentCreation #NZXT #AudioQuality #Streaming #DigitalMarketing #Futuresmith
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