Ali Churton的动态

The struggle is real: "Doing more with less" in event marketing is hard. ?? Most brand teams continue to face the challenge of hitting big KPI targets with flat or falling event budgets. It can be tempting to simply remove additional experiential elements from our brand spaces, cut back on sponsorships, or attempt to activate in partnership with other friendly brands. Yet, with the right approach, even a modest footprint can deliver a standout brand experience. I love this stunning example of a small but mighty brand experience, courtesy of our partnership with Snowflake at NRF. ? ? ? What I love about this 10x30 experience is its ambition. The constraints of the footprint didn't limit its ability to deliver moments of surprise and delight ????? to its NRF audience. It’s about the little things. Quite literally. My top three takeaways: ? This experience wasn’t forced into a 10x30, nor was it a traditional, boring linear space. The eye-catching design of this 300 sq. ft. area worked hard to drive brand engagement. ? The field marketing team was fully engaged. Everyone at the event wanted to be there, and it showed. A warm and welcoming team of knowledgeable reps makes a world of difference to attendees seeking answers. ? The space offered attendees choices. Despite its relatively small footprint, this space provided multiple ways for people to engage with the brand or access product demos. "Choose your own adventure" doesn’t just apply to larger activations. Doing more with less is about having a laser focus on what truly adds value, and what doesn’t. Your brand experience is either valuable to your audience, or it’s not. Size and budget aren’t the determining factors in that equation. Check out this tour of the space and client testimonial: https://hubs.li/Q02M2xZs0 #FieldMarketing #EventMarketing #Creativity #BrandExperience #MarketingStrategy #NRF #EventProfs #ExhibitusCraftingBrandExperiences

Know exactly when lightning strikes! Demandbase fuels your GTM strategy with real-time insights and precision targeting so you can reach the right accounts with the right message, at 88 MPH and beyond. #DemandTheFuture

What do Stubble & Co, Too Good To Go, gowithYamo - The Art Exhibition App, Elvis & Kresse, Bare Kind Socks | B Corp and Minor Figures all have in common? Besides a super on it team member who saw a fabulous opportunity on our LinkedIn and ran with it? They’re all B Corp superstars, like ourselves, who wanted to collaborate on our B Corp bonanza that we ran in honour of B Corp Month. (Yes, we have just name-dropped B Corp 3 times in one sentence…) In keeping with the B Corp mantra of transforming business to be a force of good, we wanted to connect these fabulous companies with our sustainably-minded users with FREE ad space, yes, you heard that right, free ad space on our Video Ads platform. Not only were we able to help celebrate the environmentally and socially responsible missions, products and ethos of these 6 companies, but by doing so we were able to reward our users with over 200,000 free minutes of riding for engaging with the content. Plus, it made us feel all warm and fuzzy to be able to give back to our B Corp pals. So it really was a win-win situation - we’re happy, our fellow B Corp-ers are happy and our users are happy.

Community is everything. Just got off a call with Marion Siboni who's building La Creme de la STEM ? - female founders support system, and we kept coming back to this point. Looking for a new tool/platform? ?? we ask our community Deciding on a new agency? ?? we ask our community Hiring for the team? ?? we ask our community Looking for #inspo? ?? we ask our community Need a new nail salon? ?? we ask our community Everything comes down to people we trust. ^^ something to remember when planning GTM '25 strategies, too. ?????? ?????? ???? ???????????? ?????????? ?????? ?????????????????????????? ???????? ??????? ?? build a product people love and talk about with their peers ?? foster a community amongst our customers and audience ?? genuinely help our customers, audience, and partners ?? PARTNERS - build relationships with peer brands and gtm together ?? get to know all of these people (customers, prospects, partners, peers, etc) BEYOND work, outside of our to do lists. As people. At the end of the day, building trust and relationships is what drives impact (and hey, revenue is nice too). #tbt to last week @ Pavilion's GTM2024. Misssss you all! ??

?? Marketing strategies to grow your laser tag business ?? Want to attract more customers to your laser tag center? Here are some proven strategies to increase traffic and create a memorable experience for your guests: 1. Comprehensive packages of services: Offer more than just gaming sessions. Include entertainers and relaxation areas in your packages. It will attract families and corporate groups, increase the average check and increase customer satisfaction. 2. Children's birthday parties: Hosting children's parties at your laser tag center is a great way to increase attendance. Unique scenarios will make the holiday unforgettable! 3. Corporate events and team building: Use laser tag for corporate events and team building. Exciting scenarios will help strengthen team spirit and increase customer loyalty. 4. Field trips: Conduct laser tag sessions on customer premises. This is a great opportunity to expand the audience and give unique emotions to those who cannot visit your center. By implementing these strategies, you can increase your average game check and make your laser tag center a popular activity spot! #NETRONIC #lasertag #LASERTAGNET

I know from experience just how stressful organising a live event can be. The countless hours of planning, the pressure to ensure everything goes smoothly, and the disappointment if something goes wrong—it's a lot to handle. That's why this webinar is one you don't want to miss! ?? Kollective Technology and Vimeo are teaming up to share insights that can make your live events run smoothly and stress-free. ?? Discover how poor video experiences impact engagement and business performance. ?? Learn about next-gen video tools to maximize your content's impact. ?? Hear real-world case studies from Vimeo and Kollective with actionable strategies to enhance your live video strategy. And there's more! ?? All webinar registrants will receive an exclusive Live Event Checklist to help you plan your events with confidence. Don't miss out—join us to turn your live events into seamless experiences! #KollectiveTechnology #Vimeo #EventPlanning #Webinar

Capture the moment from every angle with our 360 video booth! Step into the future of event engagement and make your mark with our 360 video booth! #360VideoBooth #EventActivities #EventTech #Innovation #Engagement"

?? Marketing strategies to grow your laser tag business ?? Want to attract more customers to your laser tag center? Here are some proven strategies to increase traffic and create a memorable experience for your guests: 1. Comprehensive packages of services: Offer more than just gaming sessions. Include entertainers and relaxation areas in your packages. It will attract families and corporate groups, increase the average check and increase customer satisfaction. 2. Children's birthday parties: Hosting children's parties at your laser tag center is a great way to increase attendance. Unique scenarios will make the holiday unforgettable! 3. Corporate events and team building: Use laser tag for corporate events and team building. Exciting scenarios will help strengthen team spirit and increase customer loyalty. 4. Field trips: Conduct laser tag sessions on customer premises. This is a great opportunity to expand the audience and give unique emotions to those who cannot visit your center. By implementing these strategies, you can increase your average game check and make your laser tag center a popular activity spot! #NETRONIC #lasertag #LASERTAGNET

???GIVEAWAY #3!!??? DAY 3 of our 6 days of ???TICKET GIVEAWAYS!! Check out this post to see how you can win a ticket to an upcoming Flourish and Foundry event!

??Discover the magic of crafting inspiring digital experiences in Captello's latest blog article!??Find valuable insights and tips to elevate your digital game. Don't miss out – read it now!????Link in the comments below.?? #eventOrganisers?#eventorganizing?#eventprofessionals?#eventprofs?#eventplanner?#eventplannerlife?#eventplanning?#eventplanningtrends?#eventplanningbusiness?#eventplanning??#captello #gamification #eventsindustry #eventexperience #eventmanagement #eventactivations #leadcapture #eventtech #events #event #leadretrieval #digitalamarketing