As we've officially entered the Summer of Sports, events like the Olympics and Paralympics remind us of the power of sport to unite and inspire. But beyond the excitement, a fascinating evolution is unfolding in this sector, explored in The Future Laboratory’s upcoming research, "Game Changers: The Future of Sports Fandom". From eco-conscious innovations and AI-driven athlete performance to a stronger emphasis on inclusivity, the future of sports is set to redefine how we experience and engage with these global events. It’s not just about competition—it’s about sustainability, technology, and creating a more equitable playing field. Whether you're in the industry or a passionate fan, these insights are crucial for understanding the next wave of change across sports and leisure.???? Shoutout to Simar Deol, Emily Rhodes and the rest of the team for this super exciting piece! ?? ?? #FutureOfSports #Innovation #Sustainability #Inclusivity #Olympics #Paralympics
We are still firmly in the grips of the #SummerofSports, with the #Olympics set to end on 11 August, and the #Paralympics still to come, there's plenty of spectating still to be had. ??????? By embracing new technologies, geographies and audiences, #Sport is becoming bigger than ever and offering valuable lessons on nurturing a new era of fandom which we explore in our latest macrotrend report. Join us on 10 September for an LS:N Global members' exclusive online event presented by the team behind Game Changers: The Future of Sports Fandom, our upcoming Sports and Leisure Futures 2024-2025 #macrotrend. Sign up: https://hubs.la/Q02KLF760 Don't want to miss it? Become a member today: https://hubs.la/Q02KLF860 #SportsandLeisureFutures #OnlineEvent #GameChangers #SportFandom