阿里巴巴的动态

POV: When someone asked how we’d describe National Beauty Magazine, we said… Ready to take your brand to?the?next?level? - #nationalbeautyuk #nationalbeautymagazine #beautymagazine #magazineuk #beauty #NationalBeautyReads #press?#beautyindustry

?????? ?????? ???????????????????? ?????????? ???????????????? ????????-?????????????? ???????????? ????????????????? You're excited about your ideas and ready to take on the beauty world, but with so many choices, it can be confusing to figure out how to actually make your products. That's where we can help! Here are some common mistakes new businesses make: - Using cheap ingredients: These might save money, but they often don't work as well and people might not like them. Instead, use high-quality ingredients that make a real difference and set your products apart. - Bad packaging: This is the first thing people see, so if it looks cheap or boring, they might not even try your product. Invest in packaging that looks good and matches your brand. - Not testing your products: You need to make sure your products are safe to use and actually do what they say they will. Don't skip testing to save money – it could hurt your business in the long run. - No clear brand identity: Your brand is like your personality. You need to figure out what makes you special and tell everyone about it! Make sure your message is clear and that it connects with the kind of customers you want. Here's how to be smarter about your business: - Team up with a good manufacturer: They can be your experts, helping you choose ingredients, design your products, and even figure out packaging. Having someone with experience can save you time and money. - Do your research: Stay on top of what's new in the beauty industry. Look for trends, innovative ingredients, and new technologies so you can create products that people really want. - Be kind to the planet: Lots of people care about the environment these days. Show you care too by using eco-friendly ingredients and packaging, and making sure your products are made in a way that doesn't hurt the Earth. The beauty business is tough, but it can also be amazing. By avoiding these mistakes and being smart about how you run your business, you can be successful and contribute meaningfully to the beauty industry. Remember, we're here for you. With a proven track record in beauty product manufacturing, we can help you turn your skincare and makeup dreams into a reality. Schedule a consultation with our beauty product development experts. #ptcosmar #maklon #manufacturing

People rarely buy just a product or service; they buy a belief, an experience, a connection. That's why "walking the walk" is crucial for anyone wanting to "productize themselves". Would you trust a skincare brand with a spokesperson who has dull, unhealthy skin? Would you trust a skincare brand with a spokesperson who has dull, unhealthy skin? Probably not. Because authenticity builds trust, and trust leads to sales. Here's how to "productize yourself": > Live the life you promote > Be transparent and genuine > Share your story and journey Ultimately, people are drawn to others who are: > Passionate and dedicated > Knowledgeable and experienced > Honest and relatable Remember, you are not just a service or a product. You are a brand. Am I right? Comment below! #business #growth #brand #branding

5 website upgrades this skincare brand can't afford to overlook in 2024 ?? If I was head of CRO at Drunk Elephant, here's what I would change on their homepage ASAP: 1?? Flaunt those 5-star reviews! Adding a "4.9/5 by Hundreds of Happy Customers" badge near the top builds instant trust. 2?? Tell an interesting brand story with a headline like "From Vogue to Your Virtual Closet" and a subheading about the fashion duo behind the products. 3?? Make the page pop with vibrant, eye-catching product images that showcase the products. 4?? Guide users to best-sellers with a clear, prominent "Shop Best Sellers Now" CTA button. 5?? Boost credibility by displaying trust badges from major media outlets like BuzzFeed, L'Officiel, VMagazine, and Allure. Agree or disagree? How would you optimize this homepage? Let me know below! ??

The Business of Beauty Haul of Fame: Why Brands Are Roasting Their Customers The Business of Beauty Haul of Fame: Why Brands Are Roasting Their Customers In a surprising twist in the beauty industry, brands are shifting their strategies by addressing customer flaws with a touch of humor. This trend acknowledges a t... https://lnkd.in/dXKW7S5X

The ultimate guide to start your own Beauty Brand with 7genix. #privatelabelbeauty?#indiebeautybrand?#naturalcosmetics?#crueltyfreebeauty?#ethicalproduction?#veganmakeup?#organicbeautyproducts

?????? ?????????? ???????????????????? ???????????? ???????????????? ?????????????? ???? ????????????????.....??? Have you ever noticed the consistent use of blue and white in skincare products like Cetaphil? These colors are not just aesthetic choices; they play a crucial role in consumer perception and buying behavior. Research shows that 93% of consumers base their purchasing decisions on visual appearance, and 85% cite color as their primary reason for buying. This is especially true in the healthcare and skincare sectors, where blue and white symbolize trust and calmness, respectively. Did you know that over 80% of healthcare organizations adopt these colors? This color strategy helps brands establish authority and connect with consumers on a subconscious level. But it doesn't stop at colors. Brands also use clever language to enhance their appeal. For instance, instead of simply labeling a product as a “face wash,” Cetaphil markets it as a “hydrating foaming cream cleanser.” This wordplay not only sounds more inviting but also highlights the product's benefits. In today's competitive market, understanding the psychology behind color and language can significantly impact your brand's success. So, the next time you're choosing colors for your brand, remember their power in shaping consumer behavior! #business #marketing #advertisement

"I love the fact that our consumers and our community are so much more savvy, and really push brands to elevate from a higher standard of quality, execution, and performance. So it challenges us to push our partners to figure out that delicate balance between artistry, and performance." Gloria Ryu of Haus Labs By Lady Gaga Haus Labs' Chief Product Officer Gloria Ryu and Capsum CEO Sebastien Bardon joined Le?la Rochet for an exclusive Beauty Talk at MakeUp in Los Angeles 2024, to discuss how a science-centric approach is transforming beauty. Click on the link below to read a snapshot from our extended interview, and discover how new technologies and scientific innovation are helping brands find the sweet spot between performance and artistry. A full summary of the presentation and interview, including key products and takeaways, is available as part of a comprehensive report covering all our Beauty Talks from MakeUp in Los Angeles. Contact us today to get hold of your copy. #beauty #cosmetics #makeup #skincare #wellness #beautytrends #beautybusiness #beautyinnovation #beautyindustry #trends2024 #BeautyTok #beautytech #makeuptrends #trendanalysis #innovation #makeupinlosangeles #inspiration #beautyinspiration #trendinspiration https://lnkd.in/ezyhhEah

Discover the latest trends, expert insights, and inspiring stories in the beauty industry with National Beauty Magazine. Whether you're a pro or a beauty enthusiast, our pages are filled with the content you love. Don't miss out—grab your copy today! ?? Interested in getting involved with our next issue? Contact us today! ? - - - - #nationalbeautyuk #nationalbeautymagazine #beautymagazine #magazineuk #beauty #NationalBeautyReads #press?#beautyindustry

Some weeks ago, I wrote about the level of purposeful branding that went into Topicals, a US-based beauty brand that caters to people with skin conditions. Topicals isn’t the first brand to make products for people with skin conditions. But their brand strategy is what sets them apart. And so can yours if you pay attention to it. #brandstrategy #beautyindustry #beautybusiness