ALF Insight的动态

Did You Know? Event sponsorships can significantly boost brand perception among consumers. A study found that brands participating in events and sponsorships often see a substantial increase in consumer goodwill and trust. This is because attendees tend to associate the positive experiences of the event with the sponsoring brands, enhancing their overall perception and likelihood of supporting the brand in the future. #BrandPerception #eventsponsorship

Our vision is simple. We inspire the world to experience better. That commitment secured us a spot on?Event Marketer Top 100 2024 IT List, the annual report that recognizes the top agencies in experiential marketing and events. Are you ready to experience better? #JackMorton #ExperienceBetter #BeExtraordinary?#eventmarketer?#eventmarketeritlist #brandexperience?#brandexperienceagency?#experiential #experientialmarketing?#experientialagency?#eventmarketing #eventagency

How cool to have Neil Minocha, Director of Global Sales at SXSW, join us for our March webinar: Kick-Ass Activations that Wow Audiences. Neil shared details about South by Southwest's evolution and its impact on multiple industries. With over 37 years of innovation, SXSW has transformed into a melting pot for creatives across music, film, TV, and tech, offering a unique space for brands to connect with diverse audiences. We explored the key concepts of successful activations, a key strategy for brands at SXSW. Neil highlighted three standout activations, including Netflix's captivating 3D projection, Porsche's immersive experience, and Delta's luxurious lounge. These activations exemplify the power of crafting memorable experiences to drive brand engagement. SMA members who may have missed the webinar or want to watch it again can find the recording in the member hub: https://lnkd.in/g6VEWCHG Don't forget to join us at 11 a.m. on April 24 for our next webinar: The Power of Data and Metrics, featuring Caroline McGuckian, CEO of Meshh, a Limelight Platform, Jeff Nelson, President of Navigate and Adam Mitchell, the CEO of SponsorPulse? With Caroline based in London, Jeff here in the U.S., and Adam in Canada, we will provide a truly global perspective on data and analytics from industry leaders Webinars are FREE to SMA members and $99 for non-members, another reason to join the Sponsorship Marketing Association.?https://lnkd.in/g_EU8ABk #SponsorshipMarketing #SXSW #ActivationStrategy #BrandEngagement

It was great chatting with Diageo's Director of Sports, North America, Rick Pineda, in Vegas back in February for Super Bowl LVIII as part of Brand Innovators' Sports Marketing Upfronts. We discussed Diageo's partnership with the National Football League (NFL), how brands can make an impression with their sponsorship activations, and why data analytics is crucial for measuring these campaigns. Watch our conversation here: https://hubs.la/Q02tX_8y0

Keeping you ahead of the curve with the latest marketing news and industry trends that unfolded this past month. We saw Cannes lions announcing their winners and brands gearing up for the upcoming Olympics in Paris and much more that has been happening around that. Here is some trending news that has been making rounds lately. #marketingnews #trending

Are you tapping into the potential of events and festivals to boost your marketing efforts? Discover why integrating Atlantic Canada's vibrant events into your marketing strategy can be a game-changer for your brand: Engagement Opportunities: Connect with your target audience through experiential activations, sponsorships, and interactive displays. Authentic Connections: Forge genuine relationships by aligning your brand with events that resonate with Atlantic Canadians' values and interests. Increased Visibility: Make a splash at premier events to stand out from the competition and reach new audiences. Strategic Planning Made Easy: Simplify your planning process with our comprehensive event list, covering major festivals, sporting events, and more. Ready to elevate your marketing game? Click here >> https://hubs.li/Q02C1f4R0 #AuthenticConnection #StrategicPlanning #AtlanticCanada

??One of the biggest challenges when working on multi-regional campaigns ?? is to find an insight that is new, distinctive and one that can travel across the globe. Another significant challenge of Effie cases is to present the results ??in a way that they support your goals and objectives, are well presented, coherent and bulletproof despite questioning ??by experts from various backgrounds and industries: Andrew Gardner, Amy Wright , Shweta Harit , Neal Davies, Shaun Dix , Lucas Conte Viktoria Williams, Alessandro Manfredi, Effie Worldwide #effies

?? Part 2 of 3: Fostering Long-Term Client Relationships?? 93% had never heard of the brand before. ?? This adult beverage campaign turned first impressions into lasting impact with experiential marketing magic! ?? Through strategic sampling and data-driven insights, 52% left ready to buy. ?? Cheers to ROI growth year over year! ?? #ExperientialMarketing #EventROI #PortMA

??Does your organisation know how to truly connect with fans? ?? The Fan Engagement Award at the FEVO Sport Industry Awards 2025 celebrates those who go beyond the surface to build meaningful, lasting relationships with their fanbase. ??? Whether through social media campaigns, cutting-edge apps, in-stadium experiences, or innovative events, this category recognises creative and effective ways of engaging fans. Remember: ?? It’s not about the size of your fanbase, it’s about how well you connect with them. ?? Open to organisations of all sizes, from grassroots to global brands. ?? Engagement can happen anywhere - online, offline, or through hybrid experiences. ?? If your work has brought fans closer to the action, strengthened loyalty, or built a community, this is your chance! ?? Enter now: https://lnkd.in/dCXgX_W

?? We’re Not for Everyone, and We’re Not Great at Everything—But Here’s What We’re Awesome At ?? At Inspired, we know what we’re great at. We’re not trying to be the right fit for every brand, but when it comes to strategic, impactful guerrilla sampling that drives awareness and sales, we’ve got the expertise and the best team in the business. Here’s who we’re right for, what we excel at, and where we can help your brand stand out: ?? Who We’re Perfect For: - Food & Drink Brands looking to spark product trial, boost sales, and build loyal fans. - Challenger Brands ready to shake up the market and grab attention. - New Product Launches that need unforgettable first impressions to drive purchases. - Brands Aiming to Grow Market Share and outpace competitors with bold, brand-to-hand sampling. ?? What We’re Great At: Guerrilla Sampling that puts your product directly into consumers’ hands at high-traffic locations and major events. Mass-Scale Sampling Activations that create buzz, build excitement, and leave a lasting impression. Strategic Brand-to-Hand Engagement designed to inspire immediate trial and long-term loyalty. ?? Where We Make Brands Shine: - Wimbledon Tennis Championships ?? - Premier League Football Matches ? - Glastonbury Festival to Boardmasters ?? - The Busiest Commuter Hubs Nationwide ?? - London Underground Stations ?? We’re not for everyone—but if your brand is ready to make bold moves, create unforgettable experiences, and build meaningful connections, we are your partners to deliver! Brands featured: Arctic Iced Coffee, Bettys & Taylors of Harrogate, XOXO SODA & Tesco #BrandActivation #SamplingMarketing #GuerrillaSampling #ConsumerEngagement