Alexion’s VP CENE Area Head Dana Vigier, MD held a compelling Fireside-Chat accompanied by Oskar Ahlberg from the Swedish patient organization Riksf?rbundet S?llsynta diagnoser - Rare Diseases Sweden at Reuters Events Pharma in London. They explored how by better understanding and improving the reality of pharma and its engagement with external stakeholders, we enable sustainable long-term partnerships that are for the benefit of patients, healthcare providers and society. The marketing continuum, particularly in orphan disease, shows that there isn’t one customer, yet the power of decision-making lies with few and doesn’t necessarily take into consideration the needs of others. They reflected on the value of inclusion and empowerment, data driven decision making and meaningful stakeholder interactions. #REcustomerEU24 #RareDisease
