Alder Brooks的动态

There's a rare breed of commercial leader out there I'd recommend keeping an eye out for to any start-up leaders looking to launch and scale their Med-Device. Typically, the path of many CCO's or Sales & Marketing VP's comes via the Sales vertical of Clinical specialist - TM - RM - RD - VP, and then overall commercial leader. Whilst there's nothing wrong with this; and of course there are exceptional people out there who've navigated this vertical, this can sometimes lead to your Sales & Marketing functions being siloed, which needless to say can end up being extremely costly. The rare breed I'm talking about are those that have purposely held specialist roles in both Sales and Marketing on their route to the top commercial job, whether it be having moved from Sales to Marketing, or vice versa. Sometimes you can find those even more well-rounded having also spent time in Market Access and Sales Training. If you want the commercial functions in your business truly aligning it's worth considering this profile when hiring your commercial leader. PS - I know who they are (well, the Neuromod ones at least). #productlaunch #commercialstrategy #neuromodulation #neurostimulation

When recruiting across the Life Sciences space, you inevitably encounter unique hurdles when it comes to retaining top-tier sales professionals. Let's dive into these challenges and unveil some solutions. - High-calibre sales staff turnover jeopardises continuity and growth. - Understanding the specialised nature of life science sales is crucial. - Engage talent through ongoing training and development initiatives. - Recognition and incentives play pivotal roles in staff retention. - Cultivating a supportive work environment boosts morale and loyalty. Uncover the secrets to nurturing a robust sales team in the dynamic realm of life sciences. #LifeScienceSales #TalentRetention #SalesStrategies

Expecting senior BD/ Commercial leadership to do all the work to generate pipeline is setting a company up for failure. ? They don't like to do it. ? They're usually bad at it. ? It's a bad use of company resources to use expensive talent to do 'relatively' lower value work. This is particularly true in healthcare/life sciences where most commercial leaders don't come from a traditional sales background. Put simply - they have no experience prospecting, validating emails, building call scripts and email messages, making cold calls, getting hung up on!! Having seen this story play out several times the end result is that this vital work ends up going undone or deprioritized. This means the company never builds this strategic but non sexy muscle. The company continues to expect new opportunities to materialize out of nowhere. The pipeline dwindles and growth stagnates. The commercial leader moves on to their next role. The company has burned several hundred grand with no impact on revenue. Reach out to HealthBizGrowth if you are struggling to generate pipeline for your healthcare/life science business. We'll help your team build and run a specialized function dedicated to prospecting into cold accounts to generate repeatable pipeline. This will allow your highest value people to focus on the low volume/high impact work where they can be most successful. We're experts in healthcare and have deployed this model successfully for companies across pharma, health systems, health plans, provider groups and employers. #healthcare #leadgen #pipeline

Are you ready to embark on a journey through the dynamic world of the life science industry? Whether you're stepping into your first role or looking to pivot into a new career adventure, we've got you covered with our latest article. ?Let's uncover 7 exciting Sales and Commercial career paths; each comes with a unique set of responsibilities meant to propel the industry—and your career—forward. #lifesciencejobs #lifescienceindustry ?

From Scientist to Sales: Deciding Your Next Chapter? ???? Still wondering if a sales role aligns with your scientist's heart? Let's unravel the possibilities together. ??? Swipe left for insights that might just tip the scales and guide you towards your next thrilling chapter. Sometimes, the perfect intersection of science and sales is where your extraordinary journey begins. ???? #ScientistToSales #ExplorePossibilities #CareerProgression #NewJob #Sales #Science

Are you seeking a technical Chief Commercial Officer (CCO) who can develop and implement an effective commercial strategy while executing with a high-performing team? We can help you find the right leader. ?? Your ideal CCO should know the ins and outs of the commercial side, developing smart tactical sales and retention strategies that drive net new business. They should be servant leaders who build high-performing, loyal teams ready to tackle the headwinds we are seeing in the diagnostic industry. Key traits to look for in your CCO: 1. Skill in shaping big-picture commercial plans that are practical and effective; consistent net new business is what you need. 2. Ability to clearly communicate these plans to their teams and the Board, making sure everyone understands the company's commercial direction and quarterly net new sales forecasting. 3. A drive to innovate and keep ahead of competitors, pushing the business forward despite the industry headwinds. 4. A full set of deep experience across all commercial sectors: Sales, Marketing, Market Access, Client Services, and Business Development. 5. A proven track record of understanding how to convert technical scientific concepts into practical commercial strategies that convert to net new business. The right leader is key to your lab's success, one who can rally a loyal and high-performing sales team to battle the industry's headwinds and fierce competition. Ready to hire an experienced CCO with the experience your lab needs for a successful exit or IPO (despite the industry headwinds)? Reach out to Alder Brooks' CEO, Mike Mosunic, who used to be a successful CCO in the diagnostic industry, or learn more at www.AlderBrooks.net #sales #marketing #diagnostics

Is your clinical laboratory hiring a new sales manager? If so, G2 Intelligence's free webinar on Feb. 21 may be able to help. During this program, new lab sales managers will learn: ?? Points to consider when hiring new sales reps. ??How to build a community among reps and laboratory staff. ??Factors to appraise when co-riding on a sales call with a sales rep. ??The difference between managing and coaching. #clinicallaboratory

MedTech Commercial leaders who've spent considerable time in both Sales and Marketing divisions through their careers. Valuable and rare, but they do exist. I know a bunch of #Neuromodulation ones. One I've just placed into a US VP Commercialization role; another I'm working with right now. US based - experience in implantable and non-invasive systems, capital equipment, VNS, TMS, EEG..... has won every sales award and Presidents club there is at every level before switching from Head of Sales to VP Marketing with incredible success. Neuromod leader wanting to unify your Sales and Marketing silos? Or building your commercial team from the ground up and wanting all round expertise in your commercial leader?..... Hit me up. I might just have the solution. #hiring #recruitment #salesandmarketing #neurostimulation

The Synergy of Sales and Social Responsibility: A Path to Sustainable Success. In today’s fast-paced market, the intersection of sales and social responsibility is not just a moral imperative but a strategic advantage. As sales professionals, we have the unique opportunity to drive positive change through our daily interactions and business decisions. Sales is no longer just about meeting quotas; it’s about creating value that resonates with our customers’ values, it's about making an impact in the communities in which we live. By integrating social responsibility into our sales strategies, we can build trust, foster loyalty, and establish long-term relationships with our clients. Let’s embrace this powerful synergy and lead by example. Together, we can achieve not only financial success, but also contribute to a better world for future generations. #Sales #SocialImpact #SustainableBusiness #EthicalSelling

?? Unlocking Growth Together: The Power of Partnership between Account Managers and Sales Teams in Healthcare ?? In the ever-evolving landscape of healthcare, the synergy between Account Managers and Sales Teams has never been more critical. As we navigate through complex market dynamics, regulatory changes, and the high expectations of healthcare providers, the role of Account Managers in empowering Sales Teams to succeed and grow their client base is pivotal. Here’s how we can unlock growth together: ?? Deep Market Insights: Account Managers, with their finger on the pulse of client needs and industry trends, offer invaluable insights that can sharpen the Sales Team's strategies. By understanding the specific challenges and opportunities within the healthcare sector, they guide the Sales Team to tailor their approach, ensuring it resonates with the client's unique needs. ?? Strengthening Relationships: At the heart of healthcare is trust. Account Managers foster strong, trust-based relationships with clients, understanding their journey and needs. This foundation allows Sales Teams to build on these relationships, ensuring that new solutions and opportunities are aligned with the client's vision for growth and success. ?? Strategic Alignment: Success in healthcare sales is not just about closing a deal; it's about creating value for clients. Account Managers play a crucial role in aligning the Sales Team's efforts with the client's strategic goals, ensuring that every proposal moves the client forward in achieving their objectives. ??? Customized Solutions: Every healthcare provider faces unique challenges. Account Managers' deep understanding of these challenges allows Sales Teams to customize their solutions, making them not just vendors but partners in their client's success. This bespoke approach leads to more meaningful engagements and long-term relationships. ?? Feedback Loop: Continuous improvement is key in healthcare. Account Managers act as the bridge between the client and the Sales Team, facilitating a feedback loop that helps refine offerings, address concerns proactively, and adapt to changing needs. This not only enhances client satisfaction but also drives innovation and growth. The collaboration between Account Managers and Sales Teams is a powerful engine for growth in healthcare. By leveraging their unique strengths, we can unlock new opportunities, drive value for our clients, and ultimately contribute to better health outcomes. Let's embrace this partnership, innovate together, and set new benchmarks for success in healthcare. #HealthcareInnovation #AccountManagement #SalesSuccess #Partnership #GrowthStrategy