Akkio的动态

???Yieldmo Partners with Kumo AI to Revolutionize Ad Targeting! In the shift away from third-party cookies, Yieldmo joined forces with Kumo AI to enhance audience targeting and ad performance. Seamlessly integrating with Yieldmo's Snowflake-based infrastructure, Kumo provided AI-driven solutions that deliver more relevant and effective ads. Key Wins: ???20% improvement in targeting accuracy?with Kumo's predictive models. ???5-10% boost?in performance for downstream models. ??Significant time savings?in feature engineering, empowering their data team to focus on strategic goals. Discover how Yieldmo enhanced ad relevance and effectiveness with AI-powered targeting. ?? ?? Learn more in our latest case study! https://lnkd.in/dKvEWEBu #AdTech #AI #PrivacySafeMarketing #AdTargeting #Yieldmo

Explore how AI-driven creative tools are transforming ad execution and boosting effectiveness! In this video, we delve into how artificial intelligence enhances content creation by analyzing audience data and crafting personalized content that resonates with individual preferences. Discover how AI refines targeting and A/B testing, leading to superior ad performance and exceptional marketing results. Stay ahead with these innovative AI techniques that are reshaping the advertising industry. For more insights and strategies, visit our website at www.robloweismarketing.com. If you find this video valuable, don’t forget to like and share it with your network! #AI #AdTech #ContentCreation #ABTesting #DigitalMarketing #PersonalizedAds #MarketingStrategy

In a game-changing move, The Trade Desk has just acquired Sincera, a rapidly growing player in the ad tech space. This acquisition is set to reshape the way brands engage with audiences, offering enhanced audience insights, better cross-platform targeting, and advanced measurement capabilities. As programmatic advertising evolves, this strategic move by The Trade Desk positions the platform for even greater precision and data-driven decision-making. Key impacts include: ?? Deeper Audience Insights & Targeting ?? More Accurate Attribution & Real-Time Measurement ?? Stronger Cross-Platform Capabilities ?? Better Data Privacy & Compliance ?? Expanded AI & Machine Learning Power The future of programmatic advertising is more integrated, data-driven, and privacy-conscious than ever before. ?? Curious about how this acquisition will impact your digital advertising strategy? Read the full article to dive deeper into the details and what it means for the future of programmatic. https://lnkd.in/enXbguq3 #ProgrammaticAdvertising #AdTech #TheTradeDesk #Sincera #DataDriven #AI #DigitalMarketing #AdvertisingInnovation #Privacy #CrossPlatformMarketing #MarketingTech

Machine learning stands at the forefront of modern advertising technology, revolutionizing the way businesses engage with their audiences. By harnessing vast amounts of #data, machine learning algorithms analyze, predict, and optimize advertising strategies with unparalleled precision. From refining audience targeting to enhancing ad creatives and bidding strategically, machine learning empowers advertisers to unlock hidden insights and capitalize on emerging opportunities. As the #advertising landscape continues to evolve, the true magic lies in the algorithms, continually adapting and refining strategies to deliver maximum impact and ROI in an ever-changing digital environment. Enjoy this brief on basic types of #algorithms used in #adtech from Adbite LLC? Learn More - www.adbite.com

?? AI in Digital Marketing: The Game-Changer for 2024 Artificial Intelligence (AI) is transforming digital marketing in ways we’ve never seen before. From personalized ad targeting to advanced customer insights, AI is helping brands connect with their audience more effectively. Brands that leverage AI-powered tools like chatbots, predictive analytics, and AI-generated content are seeing significant ROI. Are you ready to embrace the future of marketing with AI? #DigitalMarketing #AI #MarketingTrends2024 #Personalization #CustomerExperience

Ready to optimize your marketing campaigns with AI? The landscape of digital advertising is evolving with AI, allowing marketers to enhance ad spends and efficiency like never before. Here’s how AI is making a difference: Real-Time Adjustments: AI’s ability to monitor campaign performance in real-time helps marketers adapt strategies based on engagement metrics and user behavior. Improved Targeting Accuracy: AI transforms ad optimization, enabling precise audience targeting, which leads to better user engagement and higher ROI. Data-Driven Decision Making: Advanced AI analytics provide insights that empower marketers to allocate budgets effectively and personalize their messages more efficiently. Are you leveraging AI in your campaigns? Let’s connect to share insights and strategies! #AdTech #AI

56.2% of US digital ad buyers are leveraging AI for audience insights, per EMARKETER’s research. Are you? Join our Tech-Talk Webinar, “Mastering the 2025 Ad Game: Future-Proof Your Campaigns,” presented by Demandbase, to explore how AI, privacy-first strategies, and innovative targeting will shape advertising in 2025. Register now: https://lnkd.in/gx9kpGJS #advertising #adstrategy #AI??

Generative AI (GenAI) is reshaping marketing personalization. Discover the groundbreaking insights shared by Jason Brown from Acxiom on how GenAI bridges the data gap, allowing brands to customize ad creative with unparalleled precision in audience and offer targeting. Explore the transformative capabilities of GenAI and how it elevates focus on individual relevance, setting a new benchmark for customer experience. https://lnkd.in/emCJsapF #Acxiom

AI is not just a buzzword; it's transforming how brands engage with customers and optimize their campaigns. Here’s why AI is essential for modern marketing: 1. Precision Targeting: AI's predictive capabilities help brands reach the right audience at the right time, increasing conversion rates. 2. Enhanced Efficiency: Automating data-driven tasks lets marketers focus on creativity and strategy, improving productivity. 3. Real-Time Optimization: With AI, you can adjust campaigns on-the-fly, ensuring maximum impact and ROI. Incorporating AI into your marketing strategy means smarter decisions and better results. Learn more about the impact of AI in marketing on our website: https://lnkd.in/gyU5vx6z #ArtificialIntellligence #DigitalTransformation #MarketingAutomation #MarketingExcellence #AIForGrowth #SquaredCircle

How AI Can Level the Playing Field for Small Businesses in Social Media Marketing As AI becomes increasingly accessible, small businesses have more tools than ever to boost their social media game. Here’s how AI can drive success without breaking the bank: 1. Content Creation & Scheduling – AI tools can brainstorm ideas, write captions, and schedule posts for maximum impact, helping brands stay consistent. 2. Audience Targeting & Personalization – Analyze follower behaviors to tailor posts and build stronger connections. 3. Customer Service – With AI chatbots, businesses can offer round-the-clock support, making every interaction seamless. 4. Smart Ad Optimization – AI can identify top-performing ads and segments, stretching every dollar further. AI isn’t just for big brands; it’s a valuable resource for small businesses to compete. If you're ready to take your digital presence to the next level, Katic Digital is here to guide you! #AI #SmallBusiness #SocialMediaMarketing #KaticDigital